Star brite's Star Tron Gains Retail Market Share; Now Available in 30,000 Major
Best Overall Solution to Ethanol Related Issues
FORT LAUDERDALE, FL -- (Marketwired) -- 10/01/13 -- Ocean Bio-Chem,
Inc. (NASDAQ: OBCI), a leading manufacturer and distributor of
appearance, performance, and maintenance products serving the marine,
automotive, power sports, recreational vehicle and outdoor power
equipment markets, is pleased to announce OBCI's Star Tron(R) Enzyme
Fuel Treatment which continues to gain market share with major
retailers, is now available in more than 30,000 major retail outlets
in automotive, marine, homecare, hardware, powersports and sporting
"Innovative marketing, SKU expansion and new products are driving
that growth," said Peter Dornau, Ocean Bio-Chem President & CEO. "We
are pleased to report strong consumer sales by these retailers for
2013, and anticipate continued growth in 2014."
"We have commitments to add a series of new Star Tron(R) sizes in our
#1 selling Small Engine Formula along with additional facings and
in-store placements. In-store promotions are planned for Fall 2013
and Spring 2014 with endcaps, wing panels and stack outs of the
products to be utilized by the various retailers. On-truck ads, store
sale flyers and consumer rebate programs are being combined with our
national advertising campaigns via television, magazines and internet
to drive demand and increase brand awareness of Star Tron(R) while
also educating the consumer on the need for an ethanol fuel
treatment," Mr. Dornau explained.
As the automotive fleet ages and the amount of ethanol in our gas
increases, there will be more engine related issues. Star Tron(R) has
proven to be the best overall solution to these ethanol related
Star Tron(R) Enzyme Fuel Treatment is manufactured in Star brite's(R)
300,000 s.f. manufacturing and distribution facility in Montgomery,
Alabama where the Company manufactures a diverse line of products
designed for marine, RV, automotive and commercial applications sold
into global markets.
About Ocean Bio-Chem
Ocean Bio-Chem, Inc. is principally engaged in the manufacturing,
marketing and distribution of a broad line of appearance and
maintenance products for boats, recreational vehicles, automobiles,
power sports, outdoor power equipment and motorcycle markets under
the Star brite(R) Star Tron(R) and other trademarks within the United
States of America and Canada. In addition, the Company produces
private label formulations of many of its products for various
customers and provides custom blending and packaging services for
these and other products.
The Company trades publicly under NASDAQ Capital Markets, Ticker
The Company's web sites are:
www.starbrite.com, www.startron.com and www.nos-guard.com.
Certain statements contained in this Press Release including without
limitation expectations as to future sales and operating results,
constitute forward-looking statements. For this purpose, any
statements contained in this report that are not statements of
historical fact may be deemed forward-looking statements. Without
limiting the generality of the foregoing, words such as "believe,"
"may," "will," "expect," "anticipate," "intend," "could" including
the negative or other variations thereof or comparable terminology
are intended to identify forward-looking statements. These statements
involve known and unknown risks, uncertainties and other factors
which may cause our actual results, performance or achievements to be
materially different from any future results, performance or
achievements expressed or implied by such forward-looking statements.
Factors that may affect these results include, but are not limited
to, the highly competitive nature of our industry, reliance on
certain key customers, changes in consumer demand for marine,
recreational vehicle and automotive products, advertising and
promotional efforts, exposure to market risks for changes in interest
rates and in foreign exchange rates, and other factors.
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President & CEO
E & E Communications
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