Publicis Groupe: Acquisition of Majority Stake in Affiliate Agencies in Romania / Acquisition d'une participation majoritaire de

   Publicis Groupe: Acquisition of Majority Stake in Affiliate Agencies in
Romania / Acquisition d'une participation majoritaire de filiales en Roumanie



Publicis Groupe  [Euronext Paris  FR0000130577, CAC  40] announced  today  the 
signing of a definitive agreement to increase  its equity stake to 51% in  its 
long-term Romanian partner  agencies Leo Burnett  & Target, Starcom  MediaVest 
Group, Optimedia, The Practice and iLeo.

The five Romanian agencies together employ more than 150 professionals and are
well recognized  leaders on  their local  market, covering  together the  full 
spectrum of communication disciplines from  branding to digital, PR,  creative 
and media.  Key clients  include Procter  & Gamble,  Samsung, Avon  Cosmetics, 
SanofiAventis, AXA  Group,  OMV  Petrom, GlaxoSmithKline,  H&M,  Kraft  Foods, 
Novartis Sandoz and Heineken.

This transaction  marks  a further  step  towards Publicis  Groupe's  goal  of 
accelerating its  presence in  fast-growing markets,  and also  reaffirms  its 
commitment to  Romania, as  a priority  market in  Central &  Eastern  Europe. 
Through  this  acquisition,  Publicis  Groupe  clients  will  have  access  to 
best-in-class communication services.

Pending approval from the Regulatory Authorities, the transaction is  expected 
to close  in Q1-2014.  Teddy C.  Dumitrescu and  Stefan Iordache  will be  the 
coCEOs of the  operations, with Teddy  C. Dumitrescu also  serving as  Country 
Chairman. Management of the companies will remain unchanged.

The operations  will  be  reporting to  Tomasz  Pawlikowski,  Chief  Executive 
Officer of Central & Eastern Europe, Publicis Worldwide.

"We have made our development in fast  growing markets a top priority for  the 
Groupe. This  is  an  important  milestone and  a  further  testimony  of  our 
commitment  to   Central   &  Eastern   Europe,   with  Romania   as   a   key 
market,"commented  Jean-Yves  Naouri,  Publicis   Groupe  COO  and   Executive 
Chairmanof Publicis Worldwide.

Tomasz Pawlikowski further  commented. "For  more than a  decade, we've  built 
strong relations with our partners that  we've come to know and deeply  trust. 
Through this  new  footprint, we  affirm  once  again our  commitment  to  the 
Romanian market, a fast-growing one,  and leading in regional creativity  too. 
Our family becomes larger; we are gaining in terms of resources, competencies,
know-how and synergies; we will continue to grow equity for our clients."

"I'm delighted  that I  and my  team will  be joining  Publicis", said  Stefan 
Iordache, CEO and founder of Leo  Burnett & Target. "We strongly believe  that 
this process will provide major benefits  to our clients, staff and  partners. 
The integration of Leo Burnett, Starcom MediaVest Group, THE PRACTICE and iLeo
will further enhance our capabilities and,  through a wider pool of  resources 
and talent, help deliver innovative and best-in-class services to our  clients 
through a globally integrated offering".

"We are really proud to announce this transaction" added Teddy C.  Dumitrescu, 
CEO of Grupul  Publicis Romania.  "It is  a natural  step forward  and we  are 
establishing a much stronger position in Romania, as part of a more  effective 
and integrated business structure."

About Publicis Groupe
Publicis Groupe [Euronext Paris  FR0000130577, CAC 40] is  one of the  world's 
leading communications groups. We offer the full range of services and skills:
digital (DigitasLBi, Razorfish, Rosetta, VivaKi), creative services (BBH,  Leo 
Burnett, Publicis  Worldwide, Saatchi  & Saatchi),  public affairs,  corporate 
communications and  events (MSLGROUP),  media  strategy, planning  and  buying 
(Starcom MediaVest Group and  ZenithOptimedia) and healthcare  communications, 
with  Publicis  Healthcare  Communications   Group  (PHCG).  Present  in   108 
countries, the Groupe employs 60,000 professionals.     |      Twitter:@PublicisGroupe     |      Facebook:   |    Linkedin    :   Publicis    Groupe    | |
Viva la Difference!

About Leo Burnett Romania
Leo Burnett &Target was established in 1994, providing top-quality
full-service advertising services. Recognized as one of the most creative and
strategic agencies on the Romanian market, Leo Burnett is working with an
impressive portfolio of companiei, including leading international and local
brands such as: AXA Group, Bergenbier, BRD-Groupe Société Générale, KLM,
Praktiker, Petrom, Procter&Gamble, Samsung. | Facebook:

About Starcom MediaVest Romania
Starcom MediaVest Group is a leading media communication agency, launched in
2000 with the declared purpose of growing clients' businesses by transforming
behavior through uplifting, meaningful Human Experiences. To achive this
purpose, SMG encompasses an integrated team of strategists, media specialists,
content creators and digital experts. The agency was the first one in Romania
awarded at Cannes and winning agency at other festivals such as Eurobest,
Portoroz, Effie and Webstock. The agency's client roster includes Avon
Cosmetics,GlaxoSmithKline, Heineken, H&M, Kraft Foods, Novartis Sandoz,
Procter & Gamble, Samsung. | Facebook:

About Optimedia Romania
Optimedia was established in Romania in 1997 as an affiliate of Publicis
Groupe.The agency offers full-media services and a solid expertise based on
the skills of Senior personnel with more than 10 years experience in the
market. Optimedia's clients portfolio includes long-term accounts such as:
Zentiva Romania, Sanofi Aventis, OMV, Petrom, Covalact, AlphaBank, Profi,
Zenyth Pharmaceuticals.

With an integrated approach to communication, THE PRACTICE activity and skills
exceed the work of a traditional PR agency. With a strong focus on results
through creativity, the company is a constant presence on the award stage of
competitions of the industry and it is currently the Eastern Europe
Consultancy of the Year and the Agency of the Year in Romania, the first PR
agency in Romania awarded at Cannes Lions, the only winner of a Grand Prix at
an International PR competition (EMEA SABRE), and the single winner of the
Global Sabre Awards trophies (2011 and 2012). THE PRACTICE already is the
strategic partner of MSLGroup, the public relations network of Publicis
Groupe. | |

About iLeo Interactive Marketing
iLeo is a leading digital performance agency. Founded in 2006, iLeo offers the
full range of skills and competencies in the web, performance, social media,
mobile and digital media. Awarded Digital Agency of the Year at important
industry competitions, iLeo prooved its performance by the latest iAdMarket
Study, iLeo beeing at the top of best digital/on-line agency in terms of
creativity, strategy and social media. Client portofolio includes brands from:
Auto Italia, AXA Insurance, Bergenbier, BRD, Dacia, Intersnacks, Medas, Pernod
Ricard, Procter & Gamble. | |

Contacts                      Corporate                  + 33 (0)1
                             Communication                    44 43 72 83
Publicis Groupe
Peggy Nahmany                 Investor Relations         + 33 (0)1
                              Investor Relations        44 43 65 00
Martine Hue                                                    + 33 (0)1
Stéphanie Constand-Atellian                                   44 43 74 44


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Source: Publicis Groupe via Thomson Reuters ONE
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