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MAZDA'S SKYACTIV® TECHNOLOGY PAVES THE WAY FOR SEPTEMBER SALES

        MAZDA'S SKYACTIV® TECHNOLOGY PAVES THE WAY FOR SEPTEMBER SALES

- Despite Industry Slowing, Mazda Receives Support from Mazda2, Mazda6 and
CX-5 -

PR Newswire

IRVINE, Calif., Oct. 1, 2013

IRVINE, Calif., Oct. 1, 2013 /PRNewswire/ --Mazda North American Operations
(MNAO) today reported September U.S. sales of 22,464 vehicles, representing a
decrease of 6.9 percent versus last year. Year-to-date sales through September
are up 5.3 percent versus last year, with 220,490 vehicles sold.

Key September sales notes:

  oThe critical sales normally attributed to the Labor Day holiday occurred
    in August this year, rather than in September as last year.
  oMazda2 showed a 153 percent increase year-over-year (YOY) with 1,916
    vehicles sold.
  oThe all-new Mazda6 continues to grab consumer attention with outstanding
    looks and hybrid-like fuel consumption. During the month of September,
    Mazda6 accounted for 3,168 vehicles sold and an increase of 126 percent
    YOY. Additionally, along with the 2014 Mazda3, Mazda 6 was today named to
    the North American Car of the Year "short list".
  oMazda CX-5 didn't need the Labor Day selling weekend to out-perform last
    year's sales totals. Representing an increase of 41 percent, Mazda
    reported 6,280 CX-5s sold.
  oMazda's SKYACTIV^® TECHNOLOGY accounted for 72 percent of total sales in
    the month of September, as consumers continue to demand fuel efficiency
    without compromising driving dynamics.

Mazda Motor de Mexico (MMdM) reported September sales of 2,779 vehicles, up
48.0 percent versus September of last year.

Mazda North American Operations is headquartered in Irvine, Calif., and
oversees the sales, marketing, parts and customer service support of Mazda
vehicles in the United States and Mexico through more than 700
dealers.Operations in Mexico are managed byMazdaMotor de Mexico in
MexicoCity.



          Month-To-Date                      Year-To-Date
          Sep     Sep     %         % MTD    Sep      Sep      %         % YTD

          2013    2012    Change    DSR      2013     2012     Change    DSR
Mazda2    1,916   756     153.4%    186.5%   9,069    12,729   (28.8)%   (27.5)%
Mazda3    8,646   14,031  (38.4)%   (30.3)%  81,614   93,705   (12.9)%   (11.4)%
Mazda5    539     832     (35.2)%   (26.8)%  11,384   9,693    17.4%     19.5%
Mazda6    3,168   1,403   125.8%    155.3%   32,532   29,653   9.7%      11.6%
MX-5      400     505     (20.8)%   (10.5)%  4,790    5,081    (5.7)%    (4.1)%
Miata
RX-8              -       N/A       N/A      -        80       (100.0)%  (100.0)%
CX-5      6,280   4,468   40.6%     58.9%    60,668   29,372   106.6%    110.2%
CX-7      -       140     (100.0)%  (100.0)% 1        11,327   (100.0)%  (100.0)%
CX-9      1,514   2,000   (24.3)%   (14.4)%  20,431   17,339   17.8%     19.9%
Tribute   1       -       N/A                1        502      (99.8)%   (99.8)%
Total
Vehicles
CARS      14,669  17,527  (16.3)%   (5.4)%   139,389  150,941  (7.7)%    (6.0)%
TRUCKS    7,795   6,608   18.0%     33.3%    81,101   58,540   38.5%     41.0%
TOTAL     22,464  24,135  (6.9)%    5.2%     220,490  209,481  5.3%      7.1%
MEMO:
IMPORT    14,668  16,124  (9.0)%             133,118  121,288  9.8%
CAR
IMPORT    7,794   6,608   17.9%              81,100   58,038   39.7%
TRUCK
IMPORT    22,462  22,732  (1.2)%             214,218  179,326  19.5%
TOTAL
DOMESTIC  1       1,403   (99.9)%            6,271    29,653   (78.9)%
CAR
DOMESTIC  1       -       N/A                1        502      (99.8)%
TRUCK
DOMESTIC  2       1,403   (99.9)%            6,272    30,155   (79.2)%
TOTALS
Selling   23      26                         229      233
Days

SOURCE Mazda North American Operations

Website: http://www.mazdausa.com
Contact: Nick Beard, Mazda North American Operations, +1-949-727-6567, or Eric
Booth, Mazda North American Operations, +1-949-727-6144
 
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