Macy’s Invokes the Power of Pink In the Fight Against Breast Cancer

  Macy’s Invokes the Power of Pink In the Fight Against Breast Cancer

Throughout the Month of October, Retailer Supports the Ralph Lauren Pink Pony
Fund at Select Macy’s Locations and on with Pretty and Powerful Pink

Business Wire

NEW YORK -- October 1, 2013

This fall, Macy’s will once again invite America to THINK PINK in an effort to
draw attention, heighten awareness and raise funds in the fight against breast
cancer. Throughout the month of October, women - survivors and those affected
by the disease - will have the opportunity to salute Breast Cancer Awareness
Month, and look good while doing good with commemorative pink product from an
array of fashion, cosmetics brands and home merchandise.

“Macy’s has been a long-time supporter of the breast cancer awareness
movement, not only during the month of October, but throughout the year," said
Martine Reardon, chief marketing officer for Macy’s. "Our dedication to this
cause has afforded us the opportunity to invite various partners to join the
fight -- from our vendors that design exclusive merchandise to employees who
volunteer their time and, of course, to the customers who give generously
through shopping at our stores. This year, in addition to our dedicated Pink
Shop we are pleased to support the Ralph Lauren brand in their quest to raise
awareness through the Pink Pony Fund and expand the offering to further the
fight against breast cancer.”

Macy’s makes it fashionable and easy to think pink. For the first time ever,
Macy’s has joined forces with Pink Pony, Ralph Lauren’s worldwide initiative
in the fight against cancer, by offering a special collection of items at
“Pink Pony” shops in 80 Macy’s locations across the country, as well as on Twenty-five percent of the purchase price of Pink Pony
products will benefit the Pink Pony Fund of the Polo Ralph Lauren Foundation
for causes devoted to cancer awareness, education and research. In addition,
from Oct. 1-14, Macy’s customers who show their support by purchasing the
limited-edition Pink Pony pin for $5 ($3.50 of which benefits the Pink Pony
Fund) will receive a special 20 percent discount on a wide assortment of
merchandise at all full-line Macy’s stores nationwide with applied exclusions.

Continuing its show of support, Macy’s will once again host the online “Pink
Shop” featuring a wide variety of pink product from beloved designers and
brands, a visit to will give customers another opportunity to
fashionably join in the crusade against breast cancer. Coach; Cuisinart;
KitchenAid; The North Face; Under Armour, along with exclusive product from
Ideology and Style & Co.,  are just a few of the brands to support the cause
by donating a portion of the sale of special pink merchandise to various
organizations. One can also look good while doing good by purchasing dedicated
cosmetic and fragrance items from brands such as Ahava; Bare Escentuals;
Clinique; essie; Estee Lauder; Marc Jacobs and Origins. Visit Macy’s “Pink
Shop” for additional details on the complete assortment of what’s pretty in
pink in support of the cause.

According to the American Cancer Society, more than 200,000 new cases of
invasive breast cancer (Stages I-IV) are diagnosed among women in the United
States each year, resulting in approximately 40,000 deaths. Breast cancer is
the second leading cause of cancer death in women, after lung cancer. Through
various partnerships and joint efforts, Macy’s maintains a steadfast
dedication to finding a cure. This year’s program is targeted to reaching
customers in every aspect of their lives.

About Macy’s

Macy's, the largest retail brand of Macy's, Inc. (NYSE:M), delivers fashion
and affordable luxury to customers at more than 800 locations in 45 states,
the District of Columbia, Puerto Rico and Guam. Macy's stores and
offer distinctive assortments including the most desired family of exclusive
and fashion brands for him, her and home. Macy's is known for such epic events
as Macy's 4th of July Fireworks^® and the Macy's Thanksgiving Day Parade^®, as
well as spectacular fashion shows, culinary events, flower shows and celebrity
appearances. Building on a 150-year tradition, Macy's helps strengthen
communities by supporting local and national charities that make a difference
in the lives of our customers.


Macy's, Inc.
Deanna Williams, 646-429-7458
Marissa Nicolaescu, 646-429-5232
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