Norwest Venture Partners' Portfolio Company 41st Parameter to Be Acquired by Experian

Norwest Venture Partners' Portfolio Company 41st Parameter to Be Acquired by 
Acquisition Marks Fifth Significant Exit for Norwest Portfolio in
Past Five Months, and Second Security Liquidity Event in Less Than
Two Weeks 
PALO ALTO, CA -- (Marketwired) -- 10/01/13 --  Norwest Venture
Partners (NVP) today announced that Experian, the leading global
information services company, has signed a definitive agreement to
acquire 41st Parameter, the market leader in device identification
technology for web fraud detection. On the heels of the recent
FireEye, Inc. (NASDAQ: FEYE) initial public offering debut, today's
announcement represents two key security technology liquidity events
for NVP in less than two weeks.  
"Security is one of the most critical industries for innovation in
today's world. At NVP, we prioritized security early on as a key
investment sector given the evolving threat landscape and number of
security breaches large corporations are experiencing," said Promod
Haque, senior managing partner, NVP. "Today, as attacks become more
frequent and ever more sophisticated, the market is now recognizing
the need for these technologies. This acquisition of 41st Parameter
and the recent FireEye IPO are just two liquidity events that
underscore the ramp and potential of today's security market." 
With the sale of 41st Parameter, seven of NVP's portfolio companies
have achieved exit success in 2013, including three IPOs in the past
five months -- FireEye (NASDAQ: FEYE); RetailMeNot (NASDAQ: SALE);
and Cyan, (NYSE: CYNI). These initial public offerings, in addition
to the sale of ScaleIO to EMC in July, Passif Semiconductor to Apple
in April, and the partial sale of NVP shares of Shriram City Union
Finance Ltd (SCUF: NSE INDIA) in January, have resulted in a combined
transaction value of approximately $7.5 billion. 
41st Parameter's industry-leading solutions have been adopted by the
world's leading financial institutions, eCommerce merchants and
online travel businesses. The company's patented device
identification technology strengthens Experian's global web fraud
detection and identity authentication capabilities.  
"In today's digital world, organizations need to recognize the
devices used by their customers in order
 to provide a safe and
effective experience," said Alan Naumann, President and CEO of 41st
Parameter. "I am excited that by combining our team with Experian we
can together deliver very unique and effective solutions to our
mutual clients around the world."  
Naumann continued, "NVP has been a trusted partner to 41st Parameter
from the start. The firm was there from day one as the sole investor
in our Series A round, and it also participated in and supported the
company in every subsequent round of funding. NVP's operational
experience, ability to add value and its overall track record in the
security sector have been critical to our company's growth and
"The visionary leadership of Ori Eisen and Alan Naumann were
instrumental to 41st Parameter's success," said Venkat Mohan,
operating partner, NVP. "Alan built a fantastic team that has
delivered on key technology and sales milestones throughout the
various stages of the company's growth. We're extremely proud of what
the company has achieved since we first met 41st Parameter and
invested in the Series A round." 
To view Experian's press releases, please visit: 
About 41st Parameter
 In a world where people are increasingly
reliant on a variety of Internet-connected devices for everything
from banking to shopping to entertainment and media, creating
relevant customer experiences and preventing online fraud are
constant business challenges. 41st Parameter, the global leader in
device recognition and intelligence, combines patented technologies
and years of expertise to identify devices without cookies, without
compromising privacy and without impacting performance. The company's
FraudNet platform protects businesses from online fraud before it
happens. The TrustInsight(TM) Network enables online merchants to
increase sales by approving more trusted transactions. These privacy
compliant solutions help keep the Internet more secure and relevant
for everyone. 
About Norwest Venture Partners
 Norwest Venture Partners (NVP) is a
leading venture and growth equity investment firm that has partnered
with entrepreneurs to build great businesses for more than 50 years.
The firm manages over $3.7 billion in capital and has funded more
than 500 companies since inception. Headquartered in Palo Alto,
Calif., NVP has subsidiaries in Mumbai and Bengaluru, India and
Herzelia, Israel. NVP makes early- to late-stage venture and growth
equity investments across a wide range of sectors including:
technology, information services, business services, financial
services, consumer products/services and healthcare. For more
information visit: 
Katie Belding 
Norwest Venture Partners (NVP) 
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