Introducing an All-New Disney Villains Beauty Collection Exclusively at Walgreens

  Introducing an All-New Disney Villains Beauty Collection Exclusively at

  Create a devilishly divine look with Disney Villains cosmetics, eyelashes,
               nail polish, nail art kits and hair accessories

  To tweet this release, copy and paste to your
                           twitter handle with the
                        #DisneyVillainsBeauty hashtag

Business Wire

GLENDALE, Calif. -- October 1, 2013

Bring out a villainous style with captivating beauty products inspired by
memorable Disney Villains characters. The new collection embodies beloved
characteristics of the wickedly beautiful Disney villains: Cruella De Vil,
Evil Queen, Maleficent and Ursula. From beauty look books, nail polish to nail
art, hair accessories, eyelashes and cosmetic bags, this enticing Disney
Villains collection is available now at Walgreens locations nationwide.

Disney Villains Beauty Collection (Photo: Business Wire)

Disney Villains Beauty Collection (Photo: Business Wire)

To download images of the Disney Villains Beauty Collection, please visit:

Glamorous Day-to-Night Looks

Designed to create effortless looks for any time of the day, each e.l.f
Cosmetics Disney Villains Look Book ($9.99) features one eyelid primer, six
eye shadows, one brightening eyeliner, one liquid liner, one mascara, one lip
color and one eye shadow brush. The Cruella De Vil look book embraces the
wretched heiress’ style with a neutral palette of eye shadow shades including
Maniac, Puppy Love, Fur, Cruelty, Eccentric and Stolen. To add a touch of bold
and bright shades, the Ursula look book provides a vibrant palette of colors
including Coral, Sea Witch, Shell, Kiss the Girl, Triton and Bewitched. For
the fairest look of all, the Evil Queen look book eye shadow shades include
Huntsman, Jealousy, Majesty, Witch, Vanity and Dark Magic. Make up lovers can
also cast a spell using the smoky-toned shades from the Maleficent look book
including Flora, Fauna, Spell, Deep Sleep, Thorns and Raven Black.

Wicked Lashes

Complete an eye makeover with the sassy Disney Villains collection of Ardell® 
Lashes ($7.99). Each set comes complete with three lash styles, lash adhesive
and step-by-step tutorials on how to get-the-look of each uniquely seductive
purveyor of evil.

Mischievous Manicures

Top off a sinister look by using e.l.f cosmetics Disney Villains 12-piece nail
polish cube ($9.99) or Kiss Pro Nail Art Kits. The stunning 12-piece nail cube
features four polish trios including Cruella De Vil: Nude, Smokin Hot, and
Smoky Brown, Evil Queen: Pot of Gold, Cranberry and Thunderstorm, Maleficent:
Bubble Gum Pink, Mod Mauve and Gina Girl, and Ursula: Coral Dream, Mint Cream
and Sea Escape. To custom design your personal nail art manicure, Kiss Pro
Nail Art ($9.99) offers jewels and decorative stickers in order to create a
one-of-a-kind look.

Beauty Bags

SOHO Beauty cosmetic bags ($10.00) put a modern twist on Disney’s divas. The
collection includes a “weekender” bag, a round train case, a clutch and a
two-piece clutch set perfect to store all your beauty essentials.

Hot Hair Accessories

Complete a villainous look by incorporating charmed ponytailers ($7.99):
Cruella De Vil-themed spotted prints add fashionable flare; Maleficent-themed
charms are a great look for fall; seductive reds and marvelous metallics
channel the Evil Queen; and Ursula’s passionate colors can glamorize any

For the Villainous Beauty in You

To celebrate the launch of the Disney Villains collection, Walgreens will host
beauty make-over events in three major cities: New York on October 18, 11:00
a.m.-3:00 p.m. at 1471 Broadway New York, N.Y.; Chicago on October 22,
3:00-7:00 p.m. at 151 N. State St Chicago, Ill.; and Los Angeles on October
25, 3:00-7:00 p.m. at 1501 Vine St Los Angeles, Calif. Make-up artists and
nail technicians will create fabulous looks for guests in attendance.

About Disney Consumer Products

Disney Consumer Products (DCP) is the business segment of The Walt Disney
Company (NYSE:DIS) that delivers innovative and engaging product experiences
across thousands of categories from toys and apparel to books and fine art. As
the world's largest licensor, DCP inspires the imaginations of people around
the world by bringing the magic of Disney into consumers' homes with products
they can enjoy year-round. DCP is comprised of three business units:
Licensing, Publishing and Disney Store. The Licensing business is aligned
around five strategic brand priorities:Disney Media, Classics &
Entertainment,Disney & Pixar Animation Studios,Disney Princess & Disney
Fairies,Lucasfilm andMarvel. Disney Publishing Worldwide (DPW) is the
world's largest publisher of children's books, magazines, and digital products
and also includes an English language learning business, consisting of over 40
Disney English learning centers across China and a supplemental learning book
program. DPW's growing library of digital products includes best-selling eBook
titles and original apps that leverage Disney content in innovative ways. The
Disney Store retail chain operates across North America, Europe and Japan with
more than 350 stores worldwide and is known for providing consumers with
high-quality, unique products. Disney's official shopping portals online are For more information, please
visit Disney Consumer Products www.DisneyConsumerProducts.comor follow us,,

About Walgreens

As the nation's largest drugstore chain with fiscal 2013 sales of $72 billion,
Walgreens ( vision is to be the first choice in health and
daily living for everyone in America, and beyond. Each day, Walgreens provides
more than 6 million customers the most convenient, multichannel access to
consumer goods and services and trusted, cost-effective pharmacy, health and
wellness services and advice in communities across America. Walgreens scope of
pharmacy services includes retail, specialty, infusion, medical facility and
mail service, along with respiratory services. These services improve health
outcomes and lower costs for payers including employers, managed care
organizations, health systems, pharmacy benefit managers and the public
sector. The company operates 8,117 drugstores in all 50 states, the District
of Columbia, Puerto Rico and the U.S. Virgin Islands. Take Care Health Systems
is a Walgreens subsidiary that is the largest and most comprehensive manager
of worksite health and wellness centers, provider practices, and in-store
convenient care clinics, with more than 700 locations throughout the country.

Photos/Multimedia Gallery Available:



Disney Consumer Products
Shawn Turner
Walgreen Co.
Mai Lee Ua
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