Aggreko Powers and Cools TomorrowWorld Music Festival
Leader in rental services provides temporary utilities for 3-day mega festival
HOUSTON -- October 1, 2013
Aggreko, the global leader in temporary power generation and temperature
control solutions, provided a complete power and cooling solution for the
TomorrowWorld music festival, a 3-day music experience hosted for the first
time in the United States from September 27–29, 2013 in Atlanta, GA. Like its
world-renowned Belgium sister “Tomorrowland,” the festival focused on
providing the ultimate guest experience, with amenities ranging from on-site
camping to pop-up swimming pools to concierge services.
“TomorrowWorld is truly one of the largest and most unique music festivals for
which Aggreko has designed a temporary utility system,” said Jackson Beck,
Event Services Project Manager, Aggreko North America. “With guest experience
a top priority, attendee health and safety was of the utmost importance to the
festival’s event planners, and our team worked alongside the customer’s
compliance team to ensure all safety requirements were fully integrated and
A 12-man Aggreko technical team installed, powered and maintained all eight
festival stages, most of which required both North American and European
voltage. The team also provided power and cooling throughout the 8000-acre
event site, including restaurants, merchandising tents, office trailers, water
pumps, the media center, and an elaborate stable converted to dressing rooms
“The difference Aggreko offers to large festivals and even small-scale events
is our deep experience in planning and helping clients size projects to their
specific needs. We then deliver and operate the most reliable, low-noise
equipment to power – and in this instance, cool – the event,” said Beck.
The installation required approximately 25 miles of cable and more than 100
generators ranging from 30 kW to 15000 kW. Quiet, event-purposed rental
generators, combined with environmental protection features, were installed
for clean, low-noise operation so as not to disturb attendees sleeping on the
festival grounds, as well as minimize environmental impact on event
“This was the first time hosting our event in the United States, and we had
specific requirements to ensure its success,” said Christopher Sorlie,
Technical Producer, Backbone North America. “Aggreko has a proven track record
in working with multiple vendors and scaling power for unique needs. We are
proud to play host to this amazing event, and are pleased to have had Aggreko
on our team to help us accomplish this feat.”
Aggreko has a long history of providing power to high-profile events,
including the 2013 Presidential Inauguration and the London 2012 Olympic and
Aggreko plc is the world leader in the supply of temporary power and
temperature control solutions. Aggreko employs over 5,700 people operating
from 194 locations. In 2012 we served customers in about 100 countries, and
had revenues of approximately GBP 1.6bn (USD 2.5bn or Euros 2.0bn). Aggreko
plc is listed on the London Stock Exchange (AGK.L), is a member of the
FTSE-100 index, and is headquartered in Scotland. For more information, please
visit the company website at www.aggreko.com
Aggreko provides power and temperature control solutions to customers who need
them either very quickly, or for a short or indeterminate length of time.
Examples would be the supply of power to an industrial site which needs to
service its permanent power supply, supplying a whole city in times of power
shortage, or providing a major sporting event with power and cooling systems.
We serve our customers either through our 194 service centres, which we call
the Local business, or globally through our Power Projects business.
In the Local business, which accounts for about half of our revenues, we hire
our equipment to customers, who then operate it for themselves, although we
retain responsibility for servicing and maintaining it. In the Power Projects
business, which also accounts for about half of our revenues, we operate as a
power producer. We install and operate power plants and we charge our
customers both for providing the generating capacity, and for the electricity
we produce. We design and manufacture equipment specifically for these
requirements in our factory in Dumbarton, Scotland.
Recent customers include the London 2012 Olympic and Paralympic Games, the
Vancouver 2010 Olympic Winter Games and the power utilities in over 50
countries including the UK, France, Angola, Kenya, Indonesia, Bangladesh,
Venezuela, Chile, Brazil and the USA.
In 2012 we fulfilled almost 45,000 customers’ assignments and 70% of those who
responded to our research gave us a recommendation of 9 or 10 out of 10.
For more information, please visit our local website at:
Ward Creative Communications
Molly LeCronier, 713-869-0707
Amy Stine, 281-985-8266
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