Netpulse Boosts FitStudio by Sears Experience With New Digital Fitness Platform

Netpulse Boosts FitStudio by Sears Experience With New Digital Fitness Platform 
New Fitness Tracking Tools Powered by NetpulseOne(TM) 
SAN FRANCISCO, CA -- (Marketwired) -- 10/01/13 --  Netpulse, Inc.,
the fitness industry's leading media and data services company,
announced an agreement with Sears Holdings, the largest U.S. retailer
of fitness-related products, to integrate its NetpulseOne digital
fitness platform into the FitStudio by Sears web community.  
FitStudio by Sears is an innovative online community helping members
lead a fit life by providing resources such as exercise programs,
video workouts, and expert advice. NetpulseOne will enable FitStudio
to deliver an enhanced customer experience by providing the ability
to connect to fitness equipment, mobile apps and personal fitness
devices as well allowing FitStudio members to set goals and
participate in challenges and events. 
The NetpulseOne platform will provide FitStudio community members
with new tools to track their fitness and nutrition with leading
third-party apps and devices like FitBit(R), MapMyFitness(R),
BodyMedia(R), and MyFitnessPal(R). Additionally, Netpulse's xID(TM)
identity system is integrated in many treadmills and other fitness
equipment so customers can easily sync and track fitness activity
from their Sears-purchased fitness equipment as well as the equipment
in their local fitness center.  
"NetpulseOne services will help motivate FitStudio members by
providing them the ability to create and track fitness goals, join
local and national challenges, and recognize accomplishments," said
Chris Westall, GM / Director, eCommerce Experience at Sears Holdings.
"We are excited to be working with Netpulse and look forward to
continuing to expand the integration of our use of the platform to
engage members with our brand and connect to other services like our
Shop Your Way(TM) rewards platform." 
"Connected fitness equipment, devices, and apps are changing the way
consumers exercise and socialize around fitness," stated Bryan Arp,
Co-Founder and CEO of Netpulse. "We have created a platform that
provides a new way for companies to engage their customers under
their brand. Sears, as the largest seller of fitness products, has a
huge opportunity to utilize fitness technology and services to
connect and reward consumers after their initial purchase." 
About Netpulse 
Headquartered in San Francisco, CA, Netpulse, Inc., is a media and
data services company focused on delivering dynamic, interactive
products and experiences to active-lifestyle consumers. Netpulse
delivers a personalized media experience that makes exercising more
enjoyable and rewarding. Netpulse media products, which are available
through exercise equipment in fitness centers, home fitness
equipment, and through mobile applications, provide advertisers with
direct one-on-one access to a highly engaged audience that is
difficult to reach through traditional media. Netpulse investors
include August Capital, Javelin Venture Partners, and DFJ Frontier.
To learn more about Netpulse products and services, visit or contact, 1-877-NETPULSE. 
About Sears Holdings 
Sears Holdings Corporation (NASDAQ: SHLD) is a leading integrated
retailer with more than 2,500 full-line and specialty retail stores
in the United States and Canada and the home of Shop Your Way, a
social shopping experience where members can earn points and receive
benefits across a wide variety of physical and digital formats
through Sears Holdings is the leading home appliance
retailer as well as a leader in tools, lawn and garden, fitness
equipment, and automotive repair and maintenance. Key proprietary
brands include Kenmore(R), Craftsman(R) and DieHard(R), with a broad
apparel offering, including such well-known labels as Lands' End(R),
the Kardashian Kollection(TM), Jaclyn Smith(TM) and Joe Boxer(R), as
well as Sofia(TM) by Sofia Vergara and The Country Living(TM) Home
Collection. Sears Holdings Corporation operates through its
subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation.
For more information, visit Sears Holdings' website at 
Alison Ross
50 Osgood Place
San Francisco CA, 94133
Press spacebar to pause and continue. Press esc to stop.