Shared Online Calendar Helps Communities Organize Meals for Families Coping with Breast Cancer

 Shared Online Calendar Helps Communities Organize Meals for Families Coping
                              with Breast Cancer

Eisai, CancerCare®, and Cancer Support Community(SM) Launch meal Trains(SM)
sponsored by Magnolia™ During Breast Cancer Awareness Month; Campaign Aims to
Drive 1,000 New meal Trains in October

PR Newswire

WOODCLIFF LAKE, N.J., Oct. 1, 2013

WOODCLIFF LAKE, N.J., Oct. 1, 2013 /PRNewswire/ --Eisai Inc., along with
collaborators CancerCare and Cancer Support Community, have announced meal
Trains^SM sponsored by Magnolia™, which aim to broaden the positive impact of
providing meals to patients living with breast cancer and their families
during treatment. mealTrain.com is a free, easy-to-use, shared online calendar
that streamlines the process of giving and receiving meals to households going
through a challenging or difficult time.

(Logo: http://photos.prnewswire.com/prnh/20120413/MM87168LOGO)

To date, mealTrain.com has helped over 120,000 families with over 2,500 meals
organized through the site per day.^i Now, the Eisai Women's Oncology Program
– Magnolia™, is working with its advocacy partners to focus this important
tool on helping to meet the needs of people living with breast cancer around
the country.

"Through our many programs we've learned that it can be extremely difficult
for people to ask for and accept assistance, even when undergoing treatment
for cancer. So saying, 'let me know how I can help,' is not always the right
approach," said Kathy Nugent, director of social services at CancerCare. "With
mealTrain.com, caregivers and friends can schedule and organize the delivery
of home-cooked meals to those undergoing treatment for breast cancer,
providing needed support without being asked."

To start a Magnolia sponsored meal Train, people living with breast cancer,
their caregivers, friends or family can visit www.mealTrain.com/mmt and enter
the code MagnoliaC. When visiting the website, remember to include "/mmt"
(Magnolia meal Train) to find the breast cancer-specific page. The meal Train
organizer is led through a simple process that includes identifying dates when
support will be needed, as well as food likes, dislikes and allergies. Next,
an email is sent to friends and neighbors inviting them to sign-up to prepare
and deliver a meal. Helpful resources and links about living with breast
cancer are also available.

The program collaborators are working to raise awareness of mealTrain.com
during National Breast Cancer Awareness Month (NBCAM) with the goal of
encouraging the initiation of 1,000 new meal Trains sponsored by Magnolia in
October. For each new Magnolia sponsored meal Train started during NBCAM,
Eisai will make a donation of $25 to one of nine cancer support groups, up to
a total donation of $25,000. Meal Train organizers will have the opportunity
to choose one of the nine advocacy groups on the list to receive the donation.

"In our work to help support people living with breast cancer, we've seen
first-hand how important meal time assistance can be in freeing up time for
families to spend together," said Christine Verini, vice president, Corporate
Communications and Advocacy at Eisai Inc. "mealTrain.com helps to provide an
infrastructure for communities to deliver this much needed support to
households coping with the stress of breast cancer treatment."

mealTrain.com, including Magnolia sponsored meal Trains, is an independent
site owned and run by Meal Train LLC. Eisai does not control or monitor the
site or content. mealTrain.com respects your privacy and will not share or
sell your information. Read the privacy policy at:
www.mealTrain.com/privacy.aspx.

About Eisai Inc.

Eisai Inc. is the U.S. pharmaceutical operation of Eisai Co., Ltd., a
research-based human health care (hhc) company that discovers, develops and
markets products throughout the world. Headquartered in Woodcliff Lake, New
Jersey, Eisai's key areas of commercial focus are neurology and oncology. For
more information, please visit www.eisai.com/US.

The Eisai hhc mission states that, "we give our first thoughts to patients and
their families and to increasing the benefits health care provides." The Eisai
Women's Oncology Program  – Magnolia, fulfills the Eisai hhc mission by
placing patients at the center of everything we do. We place a high value on
face-to-face interaction and socialization with women living with cancer,
giving them a way to address their challenges. More than just a program
sponsor, at Eisai our employees are necessary to bring our programs to life.

About CancerCare

Founded in 1944, CancerCare® is one of the largest organizations providing
comprehensive support services to people affected by cancer. CancerCare helps
individuals, families, caregivers and the bereaved cope with, and manage, both
the emotional and practical challenges of cancer. All of our services are
provided by professional oncology social workers and are offered completely
free of charge.

A national, nonprofit 501c(3), CancerCare's free services include counseling,
support groups, educational workshops and resources, programs, such as wig
clinics and meditation workshops, and financial and co-pay assistance. To
learn more, visit www.cancercare.orgor call 800-813-HOPE (4673).

About the Cancer Support Community

The mission of the Cancer Support Community ("CSC") is to ensure that all
people impacted by cancer are empowered by knowledge, strengthened by action
and sustained by community. In 2009, The Wellness Community and Gilda's Club
joined forces to become the Cancer Support Community. The combined
organization, with more than 50 years of collective experience, provides the
highest quality social and emotional support for people impacted by cancer
through a network of 50 licensed affiliates, more than 100 satellite
locations, and a vibrant online community, touching more than one million
people each year.

Backed by evidence that the best cancer care includes social and emotional
support, the Cancer Support Community offers these services free of charge to
men, women, and children with any type or stage of cancer, and to their loved
ones. As the largest, professionally led, nonprofit network of cancer support
worldwide, the Cancer Support Community delivers a comprehensive menu of
personalized and essential services including support groups, educational
workshops, exercise, art and nutrition classes, and social activities for the
entire family. In 2011, CSC delivered more than $40 million in free services
to patients and families. The Cancer Support Community is advancing the
innovations that are becoming the standard in complete cancer care. For more
information, visit www.CancerSupportCommunity.org.

All media inquiries please contact:
Laurie Landau
Eisai Inc.
201-746-2510

mealTrain.com is an independent site owned and run by Meal Train LLC. Eisai
does not control or monitor the site or content. mealTrain.com respects your
privacy and will not share or sell your information. Read the privacy policy
at: www.mealTrain.com/privacy.aspx.

The Cancer Support Community logo is a registered service mark of CSC.

CancerCare is a registered trademark of CancerCare Inc.

Magnolia™ is a trademark of Eisai Inc.

Meal Train^SM is a trademark of Meal Train
LLC

^i Meal Train LLC. (2010). Societal Impact of mealTrain.com. Retrieved from
http://www.mealtrain.com/. Accessed on September 4, 2013.

SOURCE Eisai Inc.

Website: http://www.eisai.com
 
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