Axis Bank Plans Major Mobile Banking Push, Aims to Reach Out to

Mumbai, Maharashtra, India, Tuesday, October 01, 2013 -- (Business Wire India) 
-- With Online services & sales rapidly growing more than half of all
transactions are expected to be through the internet 
-- Personalised Mobile Banking app, to enable simple Banking services available
on your handheld devices 
-- The first of its kind in India, Axis Mobile 2.0 offers a high level of
personalization, allowing users to customize their mobile banking experience,
depending on the user segment ( Youth, Premium & Prime segments )  
-- An industry first, the application is integrated with social media and has
the capability to pull in images from Facebook or upload photos for
beneficiaries 
Axis Bank, India's third largest private sector bank today unveiled its digital
retail banking roadmap. The bank aims to offer superior, multi-level, simple,
instant and secured financial solution for the fast evolving NextGen - the
largest user group of mobile banking, aged between 18 to 35 years.  
Axis Bank sees mobile banking transactions surging over internet banking in the
next five years. The transactions on Axis Mobile recorded a 10 fold increase in
the last 12 months, the fastest increase among all technology channels in the
same period. The bank has seen an increase in the usage of Mobile App - from 2%
to 10% in last 2 years with an average frequency of 3 logins per month, and
expects the transactions to rise in future. 
Mr. Rajiv Anand, President, Retail banking, Axis Bank said: “With Online
services & sales rapidly growing we expect more than half of all transactions
will be through the internet. This adoption to new age banking, innovative and
personalized multi-channel banking experience on ATM, Internet, and now the
Mobile app and social media interface would be the driving force Axis Bank's
Digital strategy.” 
With an aim to reach out to 15 lakh customers the bank has launched Mobile
Banking App 2.0 for its retail resident Indian customers, Mr. Anand said. 
The first of its kind in India, Axis Mobile 2.0 offers a high level of
personalization, allowing users to customize their mobile banking experience,
depending on the user segment (Youth, Premium& Prime segments). The new Axis
Mobile App will provide customers a never before experience of accessing their
savings as well as credit card accounts and manage transactions including
account enquiries, bill payments as well as fund transfers on their smartphones.
With emphasis on safety and security Axis Bank has ensured transactions through
secure onboarding and mPIN verification. 
Key features of the App are:  
-- Customer can access the Mobile App by a simple login, either through internet
banking or debit card credentials  
-- Customers can check bank account, transfer money, pay bills, recharge their
mobile/DTH through the app 
-- The app allows personalization of favorite transactions 
-- Personalized page for the youth, prime and premium customers  
-- Integration with Facebook and Twitter where the customer can pull images and
upload photos for beneficiaries  
-- The App helps in locating the nearest branch and ATMs 
-- Customer can receive customized offers on cards and reminders for bill
payments through the Mobile app and can also post feedback and comments on
social media 
-- Initial downloads from the Google Play store have generated huge positive
response with users appreciating the new navigation and user interface. 
About the App 
The App has been launched in partnership with Tagit, a leading Singapore mobile
solutions company. The new application uses Tagit's mobility solution platform
that enables Banking ‘on-the-go.' This secure, robust & highly flexible
platform offers single configuration for multiple handsets and operating
systems, allowing the bank to offer new features and roll out updates faster –
both at the application and the mobile operating system levels. 
Designed with convenience in mind, the app will be accessible across all mobile
devices and operating systems. Currently available on Apple and Android phones,
a version of the New Axis Mobile App will soon be made available to customers on
Blackberry, Symbian, J2ME, Windows and tablet-based platforms.  
About Axis Bank 
Axis Bank is the third largest private sector bank in India. Axis Bank offers
the entire spectrum of services to customer segments covering Large and
Mid-Corporates, SME, Agriculture and Retail Businesses. 
With its 2,021 domestic branches (including extension counters) and 11,488 ATMs
across the country, as on 30th June 2013, the network of Axis Bank spreads
across 1,300 cities and towns, enabling the Bank to reach out to a large
cross-section of customers with an array of products and services. The Bank also
has overseas offices in UK, Singapore, Hong Kong, Shanghai, Colombo, Dubai and
Abu Dhabi. 
The Bank's website www.axisbank.com offers comprehensive details about its
products and services. 
About Tagit 
Tagit is an award-winning Singapore-based mobile solutions company with a mobile
banking and commerce platform which provides secure, scalable and innovative
solutions for financial institutions and enterprises, to extend their web-based
services to the mobile channel in a seamless and cost-efficient manner. Tagit's
mobility platform Mobeix enables rapid mobilization of banks and enterprises,
payment switches and aggregators to deliver transactions with high security and
scalability. Tagit is the Winner of the "Emerging Enterprise Award 2012" and has
the distinction of being recognised as a "Singapore SME 1000" company based on
its outstanding financial performance. The company is also ranked in the
Deloitte Technology Fast 500 (Asia Pacific). 
It has an impressive list of marquee bank customers in 10 countries across Asia,
Middle-East, and N. America. 
Media contact details 
Suresh Warrier,
Axis Bank,
+91 (22) 242545601,
suresh.warrier@axisbank.com 
Parminder Panesar,
Axis Bank,
+91(22) 24255619,
parminder.panesar@axisbank.com 
Tayyab Imadi,
+91 9967212492,
tayyab@indexpr.in 
Shreya Banda,
+91 9930007645,
shreya@indexpr.in 
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-0- Oct/01/2013 13:21 GMT