FSC / Press Release
UMeWorld Launches UMFun(tm)
Hong Kong, October 01, 2013 /FSC/ - UMeWorld Limited (UMEWF - OTCQB),is pleased
to announce the launch of UMFun(tm) to coincide with the celebration of China's
National Day Holiday celebrations. This is a significant milestone in that the
launch not only enables UMeWorld to participate in the nation's booming
educational industry, but it also validates the Company's ability to
commercialize a product from concept to market in a very short period of time.
The K-12 education system in China is the largest in the world, comprising 230
million students. UMFun(tm) is the only cloud based, patent pending, adaptive
learning educational platform in the Chinese educational market. Unlike
traditional online courseware, UMFun(tm) provides a concept-level assessment and
evaluation of a student's learning progress. It identifies the student's
strengths, weaknesses, their proficiency in a given subject area and
personalizes the delivery of proprietary educational items according to the
student's learning needs.
The UMFun(tm) platform will initially target students in Grades 5 through 9,
with a monthly subscription as low as CNY$75 (US$12). Registered users will have
up to two months of free trial access to experience the benefits of UMFun's
adaptive learning technology.
As previously announced, one million (1,000,000) charge cards featuring
UMFun(tm) will be distributed in the Guangdong province in conjunction with the
launch. Other sales and marketing initiatives will be gradually implemented, the
Company is targeting to capture 100,000 users between now and the end of 2013.
UMeWorld is on track to becoming a leading educational service provider in
China. UMeWorld is also committed to becoming China's largest provider and
repository of e-portfolios for students.
The UMFun(tm) (formerly SmartStar) is the only cloud based, patent pending
adaptive learning educational platform in China. The Platform name UMFun(tm) in
the Chinese language means 'Full Mark'. It is a cost effective, engaging and fun
to use assessment and tutoring platform that can intelligently analyse and adapt
to a student's performance and personalises the delivery of proprietary
educational items according to the student's learning needs.
UMeWorld's mission is to facilitate the interaction between people -- "You" and
"Me," through its digital platforms. Currently, UMeWorld operates UMeLook
(www.umelook.com), an online video platform focused on bringing foreign video
content to China. UMeLook plans to be a source of foreign video content for the
Chinese viewer across any Internet-enabled device in China. UMeWorld intends to
focus its future operations on digital media and the digital education market.
Forward Looking Statement
This release may contain projections and other forward-looking statements that
involve risks and uncertainties. Forward-looking statements are projections
reflecting management's judgment and assumptions based on currently available
information and involve a number of risks and uncertainties that could cause
actual results to differ materially from those suggested by the forward-looking
statements. Future performance cannot be assured. Readers are referred to the
documents filed by UMeWorld with the Securities and Exchange Commission (SEC),
specifically the most recent reports which identify important risk factors that
could cause actual results to differ from those contained in the forward-looking
For more information, please contact:
To view this press release as a PDF, please click on the following link:
Source: UMeWorld Limited (OTCQB: UMEWF) http://www.umeworld.com
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-0- Oct/01/2013 11:30 GMT
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