Publicis Groupe Further Strengthens Its Presence in Romania, Acquiring
Majority Stake in Affiliate Agencies
MOVE BOOSTS PUBLICIS IN CENTRAL & EASTERN EUROPE, POISED FOR HIGH GROWTH
PARIS -- October 1, 2013
Publicis Groupe (Paris:PUB) [Euronext Paris FR0000130577, CAC 40] announced
today the signing of a definitive agreement to increase its equity stake to
51% in its long-term Romanian partner agencies Leo Burnett & Target, Starcom
MediaVest Group, Optimedia, The Practice and iLeo.
The five Romanian agencies together employ more than 150 professionals and are
well recognized leaders on their local market, covering together the full
spectrum of communication disciplines from branding to digital, PR, creative
and media. Key clients include Procter & Gamble, Samsung, Avon Cosmetics,
SanofiAventis, AXA Group, OMV Petrom, GlaxoSmithKline, H&M, Kraft Foods,
Novartis Sandoz and Heineken.
This transaction marks a further step towards Publicis Groupe’s goal of
accelerating its presence in fast-growing markets, and also reaffirms its
commitment to Romania, as a priority market in Central & Eastern Europe.
Through this acquisition, Publicis Groupe clients will have access to
best-in-class communication services.
Pending approval from the Regulatory Authorities, the transaction is expected
to close in Q1-2014. Teddy C. Dumitrescu and Stefan Iordache will be the
coCEOs of the operations, with Teddy C. Dumitrescu also serving as Country
Chairman. Management of the companies will remain unchanged.
The operations will be reporting to Tomasz Pawlikowski, Chief Executive
Officer of Central & Eastern Europe, Publicis Worldwide.
“We have made our development in fast growing markets a top priority for the
Groupe. This is an important milestone and a further testimony of our
commitment to Central & Eastern Europe, with Romania as a key market,”
commented Jean-Yves Naouri, Publicis Groupe COO and Executive Chairman of
Tomasz Pawlikowski further commented. “For more than a decade, we’ve built
strong relations with our partners that we’ve come to know and deeply trust.
Through this new footprint, we affirm once again our commitment to the
Romanian market, a fast-growing one, and leading in regional creativity too.
Our family becomes larger; we are gaining in terms of resources, competencies,
know-how and synergies; we will continue to grow equity for our clients.”
“I’m delighted that I and my team will be joining Publicis,” said Stefan
Iordache, CEO and founder of Leo Burnett & Target. “We strongly believe that
this process will provide major benefits to our clients, staff and partners.
The integration of Leo Burnett, Starcom MediaVest Group, THE PRACTICE and iLeo
will further enhance our capabilities and, through a wider pool of resources
and talent, help deliver innovative and best-in-class services to our clients
through a globally integrated offering.”
“We are really proud to announce this transaction,” added Teddy C. Dumitrescu,
CEO of Grupul Publicis Romania. “It is a natural step forward and we are
establishing a much stronger position in Romania, as part of a more effective
and integrated business structure.”
About Publicis Groupe
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is one of the world’s
leading communications groups. We offer the full range of services and skills:
digital (DigitasLBi, Razorfish, Rosetta, VivaKi), creative services (BBH, Leo
Burnett, Publicis Worldwide, Saatchi & Saatchi), public affairs, corporate
communications and events (MSLGROUP), media strategy, planning and buying
(Starcom MediaVest Group and ZenithOptimedia) and healthcare communications,
with Publicis Healthcare Communications Group (PHCG). Present in 108
countries, the Groupe employs 60,000 professionals.
www.publicisgroupe.com | Twitter:@PublicisGroupe | Facebook:
www.facebook.com/publicisgroupe | Linkedin : Publicis Groupe |
Viva la Difference!
About Leo Burnett Romania
Leo Burnett & Target was established in 1994, providing top-quality
full-service advertising services. Recognized as one of the most creative and
strategic agencies on the Romanian market, Leo Burnett is working with an
impressive portfolio of companies, including leading international and local
brands such as: AXA Group, Bergenbier, BRD-Groupe Société Générale, KLM,
Praktiker, Petrom, Procter&Gamble, Samsung.
www.leoburnett.ro | Facebook: www.facebook.com/leoburnettRomania
About Starcom MediaVest Romania
Starcom MediaVest Group is a leading media communication agency, launched in
2000 with the declared purpose of growing clients’ businesses by transforming
behavior through uplifting, meaningful Human Experiences. To achieve this
purpose, SMG encompasses an integrated team of strategists, media specialists,
content creators and digital experts. The agency was the first one in Romania
awarded at Cannes and winning agency at other festivals such as Eurobest,
Portoroz, Effie and Webstock. The agency’s client roster includes Avon
Cosmetics,GlaxoSmithKline, Heineken, H&M, Kraft Foods, Novartis Sandoz,
Procter & Gamble, Samsung.
http://starcomblog.ro/starcom-romania | Facebook:
About Optimedia Romania
Optimedia was established in Romania in 1997 as an affiliate of Publicis
Groupe.The agency offers full-media services and a solid expertise based on
the skills of Senior personnel with more than 10 years experience in the
market. Optimedia’s clients portfolio includes long-term accounts such as:
Zentiva Romania, Sanofi Aventis, OMV, Petrom, Covalact, AlphaBank, Profi,
About THE PRACTICE
With an integrated approach to communication, THE PRACTICE activity and skills
exceed the work of a traditional PR agency. With a strong focus on results
through creativity, the company is a constant presence on the award stage of
competitions of the industry and it is currently the Eastern Europe
Consultancy of the Year and the Agency of the Year in Romania, the first PR
agency in Romania awarded at Cannes Lions, the only winner of a Grand Prix at
an International PR competition (EMEA SABRE), and the single winner of the
Global Sabre Awards trophies (2011 and 2012). THE PRACTICE already is the
strategic partner of MSLGroup, the public relations network of Publicis
www.thepractice.ro | www.twitter.com/ThePracticeRO |
About iLeo Interactive Marketing
iLeo is a leading digital performance agency. Founded in 2006, iLeo offers the
full range of skills and competencies in the web, performance, social media,
mobile and digital media. Awarded Digital Agency of the Year at important
industry competitions, iLeo proved its performance by the latest iAdMarket
Study, iLeo being at the top of best digital/on-line agency in terms of
creativity, strategy and social media. Client portfolio includes brands from:
Auto Italia, AXA Insurance, Bergenbier, BRD, Dacia, Intersnacks, Medas, Pernod
Ricard, Procter & Gamble.
http://www.ileo.ro/ | http://twitter.com/LeoInteractive |
+ 33 (0)1 44 43 72 83
+ 33 (0)1 44 43 65 00
+ 33 (0)1 44 43 74 44
Press spacebar to pause and continue. Press esc to stop.