Experian to acquire device identification leader 41st Parameter

       Experian to acquire device identification leader 41st Parameter

41st Parameter's cyber security expertise to strengthen Experian's global
offerings

HIGHLIGHTS

- Experian announced it has signed a definitive agreement to acquire 41st
Parameter, the market leader in device identification technology for web fraud
detection.

- 41st Parameter's industry-leading solutions have been adopted by the world's
leading financial institutions, eCommerce merchants and online travel
businesses.

- 41st Parameter's patented device identification technology strengthens
Experian's global web fraud detection and identity authentication
capabilities.

PR Newswire

COSTA MESA, Calif., Oct. 1, 2013

COSTA MESA, Calif., Oct. 1, 2013 /PRNewswire/ --Experian®, the leading global
information services company, today announced a definitive agreement to
acquire 41st Parameter,  the market leader in device identification technology
and web fraud detection. 41^st Parameter will strengthen Experian's global web
fraud detection and risk-based identity authentication capabilities.

Consumers around the world are increasingly reliant on a variety of
Internet-connected devices for everything from banking to shopping to
entertainment and media. Creating relevant on-line customer experiences and
preventing fraud are large and growing business challenges. 41^st Parameter's
patented device identification technology enables clients and their consumers
to interact on the web effectively and securely, recognizing consumers to
reduce fraud losses.

"This acquisition is part of our commitment to provide the most complete set
of fraud detection and identity authentication capabilities on the market
today," said Joy Griffiths, global managing director, Experian Decision
Analytics. "We are pleased to incorporate 41st Parameter's web fraud detection
to enable our clients to make real-time security decisions that improve their
business profits."

Businesses use 41^st Parameter products to enhance efficiency and improve the
customer experience through an approach known as "risk-based authentication."
Risk-based authentication is a method of applying varying levels of stringency
to authentication processes based on the likelihood that access to a given
system could result in it being compromised. This allows businesses to apply
the right level of security for each activity, instead of using the same
approach regardless of the value and risk associated with each transaction.

"In today's digital world, organizations need to recognize the devices used by
their customers in order to provide a safe and effective experience," said
Alan Naumann, President and CEO of 41^st Parameter. "I am excited that by
combining our team with Experian we can together deliver very unique and
effective solutions to our mutual clients around the world."

41^st Parameter sets itself apart from other products in the cyber security
market with superior device intelligence and by reducing fraud detection
errors known as "false positives" which result in customer frustration and
lost sales. Typical uses include detecting fraudulent activity when a new
account is opened, determining the risk associated with a Card Not Present
(CNP) online transaction, and protecting consumers from fraudulent attempts of
account takeover.

41^st Parameter was founded in 2004. With offices located in the Silicon
Valley in California, Arizona, UK, and Tokyo, 41^st Parameter helps the
world's leading financial institutions, eCommerce merchants, online travel
provides and digital media organization more effectively and more securely
serve their digital consumers.

"From day one, our vision was to set our company apart from other businesses
in the cyber security market with superior device intelligence," said Ori
Eisen, Chairman and Founder of 41^st Parameter. "As a market leader, I am
pleased that we are now joining Experian to continue our quest in helping
safeguard and protect companies from web-based fraud threats."

About Experian

Experian is the leading global information services company, providing data
and analytical tools to clients around the world. The Group helps businesses
to manage credit risk, prevent fraud, target marketing offers and automate
decision making. Experian also helps individuals to check their credit report
and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a
constituent of the FTSE 100 index. Total revenue for the year ended March 31,
2013, was US$4.7 billion. Experian employs approximately 17,000 people in 40
countries and has its corporate headquarters in Dublin, Ireland, with
operational headquarters in Nottingham, UK; California, US; and Sao Paulo,
Brazil.

For more information, visit http://www.experianplc.com.

Experian and the Experian marks used herein are service marks or registered
trademarks of Experian Information Solutions, Inc. Other product and company
names mentioned herein are the property of their respective owners.

Contact:
Michael Troncale
Experian Public Relations
1 714 830 5462
michael.troncale@experian.com

SOURCE Experian

Website: http://www.experian.com