Nissan Announces the use of Moontoast’s Social Rich Media Advertising Platform for the October Car Care Campaign

  Nissan Announces the use of Moontoast’s Social Rich Media Advertising
  Platform for the October Car Care Campaign

   Automotive leader Nissan continues use of Moontoast’s Social Rich Media
         Advertising Platform to drive their latest service campaign

Business Wire

BOSTON -- October 1, 2013

Nissan North America and its partner agency The Marketing Store Worldwide
announce that they will continue to work with Moontoast, a Social Rich Media
advertising platform leader. After seeing an over-performing click through
rate in their recent campaigns with the platform, Nissan has decided to use
Moontoast to launch their 2013 Car Care Event.

“Moontoast has proven to be a great partner in driving even more customer
loyalty and engagement on Social,” said Liam Steuart, Vice President of Client
Services at The Marketing Store Worldwide. “We were thrilled with the last
service campaign we launched using their Social Rich Media ad units, and are
excited to continue working with such a dedicated, creative team.”

October is Car Care Month, and Nissan and Moontoast will utilize Social Rich
Media in their new campaign offering Nissan customers the chance to win one of
three $5,000 Nissan dealer service reward cards to use towards future Nissan
maintenance services. Over the next few weeks a series of Social Rich Media ad
units will be launched, counting down to the sweepstakes and allowing fans to
enter in the VIN number from their Nissan vehicle for the chance to win.

Nissan will use their precise targeting together with the Moontoast platform
to drive meaningful attribution from social to their customers. Recent
campaigns have delivered outstanding customer engagement, and Nissan is
evolving their measurement tracking to enrich their data through the use of
Social Rich Media ad units.

“Nissan is an exciting partner to break new ground with in Social Rich Media
advertising,” said Errol Apostolopoulos, Vice President of Product. “Our
platform is driving fabulous results and tremendous innovation with Nissan’s
leadership in marketing and audience targeting strategies.”

About Moontoast

Moontoast is the leading provider of social rich media advertising technology
and services to brand advertisers and agencies. Moontoast's Social Rich Media
Ad platform enables the creation and distribution of mobile-responsive rich
media ad units through all social channels including Facebook, Twitter and
Tumblr. The interactive ad units provide branded video, audio, and data
capture across multiple device and OS types, and delivers actionable
analytics. Moontoast is a proven innovator chosen by Facebook for an
Innovation Award among their Preferred Marketing Developer program. The
company has worked with leading brands, including Toyota, P&G, Nike, Lexus,
Samsung, Microsoft, Hyundai, AMD and Nissan. Moontoast is headquartered in
Boston, with offices in New York City, San Francisco and Nashville. For more
information, visit:

Follow Moontoast

Twitter: @moontoast


Kristina Dolan, 857-453-4988
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