Nissan Announces the use of Moontoast’s Social Rich Media Advertising Platform for the October Car Care Campaign Automotive leader Nissan continues use of Moontoast’s Social Rich Media Advertising Platform to drive their latest service campaign Business Wire BOSTON -- October 1, 2013 Nissan North America and its partner agency The Marketing Store Worldwide announce that they will continue to work with Moontoast, a Social Rich Media advertising platform leader. After seeing an over-performing click through rate in their recent campaigns with the platform, Nissan has decided to use Moontoast to launch their 2013 Car Care Event. “Moontoast has proven to be a great partner in driving even more customer loyalty and engagement on Social,” said Liam Steuart, Vice President of Client Services at The Marketing Store Worldwide. “We were thrilled with the last service campaign we launched using their Social Rich Media ad units, and are excited to continue working with such a dedicated, creative team.” October is Car Care Month, and Nissan and Moontoast will utilize Social Rich Media in their new campaign offering Nissan customers the chance to win one of three $5,000 Nissan dealer service reward cards to use towards future Nissan maintenance services. Over the next few weeks a series of Social Rich Media ad units will be launched, counting down to the sweepstakes and allowing fans to enter in the VIN number from their Nissan vehicle for the chance to win. Nissan will use their precise targeting together with the Moontoast platform to drive meaningful attribution from social to their customers. Recent campaigns have delivered outstanding customer engagement, and Nissan is evolving their measurement tracking to enrich their data through the use of Social Rich Media ad units. “Nissan is an exciting partner to break new ground with in Social Rich Media advertising,” said Errol Apostolopoulos, Vice President of Product. “Our platform is driving fabulous results and tremendous innovation with Nissan’s leadership in marketing and audience targeting strategies.” About Moontoast Moontoast is the leading provider of social rich media advertising technology and services to brand advertisers and agencies. Moontoast's Social Rich Media Ad platform enables the creation and distribution of mobile-responsive rich media ad units through all social channels including Facebook, Twitter and Tumblr. The interactive ad units provide branded video, audio, and data capture across multiple device and OS types, and delivers actionable analytics. Moontoast is a proven innovator chosen by Facebook for an Innovation Award among their Preferred Marketing Developer program. The company has worked with leading brands, including Toyota, P&G, Nike, Lexus, Samsung, Microsoft, Hyundai, AMD and Nissan. Moontoast is headquartered in Boston, with offices in New York City, San Francisco and Nashville. For more information, visit: http://www.moontoast.com/. Follow Moontoast Website: http://www.moontoast.com/ Blog: http://blog.moontoast.com/ Twitter: @moontoast Facebook: http://www.facebook.com/moontoast LinkedIn: http://www.linkedin.com/company/moontoast-inc Contact: Moontoast Kristina Dolan, 857-453-4988 Kristina@moontoast.com
Nissan Announces the use of Moontoast’s Social Rich Media Advertising Platform for the October Car Care Campaign
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