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Magic Expands Into Greater China With United Electronics

           Magic Expands Into Greater China With United Electronics

Partnership agreement worth nearly $1,000,000 USD

PR Newswire

OR YEHUDA, Israel, October 1, 2013

OR YEHUDA, Israel, October 1, 2013 /PRNewswire/ --

Magic Software Enterprises Ltd. (NASDAQ: MGIC), a global provider of software
platforms for enterprise mobility, cloud applications, and business
integration, announced today that it has accelerated its expansion into China
with the appointment of United Electronics Co., Ltd. (UEC) as a Magicxpa and
Magicxpi prime partner and reseller for MainlandChina, Hong Kong, and Macau.
The partnership agreement for licenses, maintenance and support is worth
nearly $1,000,000 over five years.

"The Chinese market is ripe for this partnership with Magic. Demand for
enterprise products and services is on the rise and the enterprise mobility is
poised to take off. By enabling businesses to mobilize enterprise data easily,
reliably and securely, Magic's robust enterprise-grade application and
integration platforms provide us with a huge growth opportunity," stated Mr.
Donghui Wang, Chairman of the Board at United Electronics Co. "In addition to
their ease of use and flexibility, Magic products provide an excellent
price/performance ratio that is highly valued in Asia Pacific market and in
China in particular."

"We have been looking for an established, reliable and qualified partner in
China. With their strong IT expertise, strength in energy, finance,
manufacturing and other verticals, as well as partnerships with many of the
same leading global IT vendors including Oracle, Microsoft and IBM, United
Electronics is a natural fit for our target market," said Ran Lewinski,
Distribution General Manager for Magic Software Enterprises. "We are
especially pleased with United Electronics' determination and commitment to
building and expanding the existing Magic community around our integration and
mobility offerings."

This new partnership strengthens Magic's presence in the Asia Pacific market
where the company already boasts many long-term partners.

About United Electronics Co., Ltd. (UEC)

United Electronics Co., Ltd., (UEC) is a leading IT solutions and service
provider in China with over 600 employees and net revenues of approximately 1
Billion RMB (US $163 million) in 2012.

Headquartered in Beijing, UEC has 21 branch offices in Mainland China and Hong
Kong to support customers from five industries (Finance, Telco, Manufacturing,
Government, Life Science) and also some local ISVs. UEC is a public company
listed in Shenzhen Stock Exchange (002642.sz).

UEC is also a pioneer providing emerging technologies and services in local
markets, including cloud computing, big data, enterprise mobile applications,
etc. A specialist in the final mile to end users, UEC is a long-time partner
of global IT vendors, which include Oracle, IBM, HP, Dell, HDS, Microsoft,
Symantec, EMC, NetApp, VMware, APC, etc.

About Magic Software Enterprises

Magic Software Enterprises (NASDAQ: MGIC) empowers customers and partners
around the globe with smarter technology that provides a multichannel user
experience of enterprise logic and data.

For more information, visit http://www.magicsoftware.com.

Except for any historical information contained herein, matters discussed in
this press release might include forward-looking statements that involve a
number of risks and uncertainties. Regarding any financial statements, actual
results might vary significantly based upon a number of factors including, but
not limited to, risks in product and technology development, market acceptance
of new products and continuing product conditions, both locally and abroad,
release and sales of new products by strategic resellers and customers, and
other risk factors detailed in Magic's most recent annual report and other
filings with the Securities and Exchange Commission.

Magic has made every effort to ensure that the information contained in this
press release is accurate; however, there are no representations or warranties
regarding this information, including warranties of merchantability or fitness
for a particular purpose. Magic assumes no responsibility for errors or
omissions that may occur in this press release.

Magic is a registered trademark of Magic Software Enterprises Ltd. All other
product and company names mentioned herein are for identification purposes
only and are the property of, and might be trademarks of, their respective
owners.

Press Contact:

Tania Amar | VP Global Marketing
Magic Software Enterprises
tania@magicsoftware.com

SOURCE Magic Software Enterprises Ltd