The Weather Channel Announces Winter Storm Names for 2013-2014

  The Weather Channel Announces Winter Storm Names for 2013-2014

     List of Names Developed By High School Students in Bozeman, Montana

    Second Year of Winter Storm Naming Will Continue to Drive Social Media
                           Conversations on Weather

Business Wire

ATLANTA -- October 1, 2013

The Weather Channel^© today announced its list of winter storm names for
2013-2014, which will include Atlas, Boreas, Hercules and Kronos. Last winter
the network became the first national organization to proactively name winter
storms with the goals of making communications and information sharingeasier,
and better alerting residents to forecasts for storms that could significantly
affect their lives. The inaugural effort was a great success, highlighted by
the social and traditional media dialogue around the forecasts and impacts of
winter storm Nemo last February, which was mentioned in more than a million

“Our first year of naming storms proved that it worked, and we were thrilled
with the result which was an ideal demonstration of the intersection of social
media and television,” said Bryan Norcross, meteorologist and storm specialist
at The Weather Channel. “The winter storm names enabled simpler and more
focused communications around forecasts and preparedness information on The
Weather Channel and in other media outlets, and during the big storms like
Nemo, the names became a handy way for the public to receive and exchange

The storm names for 2013-2014 are derived from lists created by students at
Bozeman High School in Bozeman, MT, as an assignment in Latin class and are
primarily from Greek and Roman mythology.

The storm-naming criteria are based on National Weather Service thresholds for
winter-weather warnings and the storm's expected impacts on a population
center or over a large geographic area. Winter storms will be named whenever
the predicted weather exceeds the naming criteria. Storms that do not exceed
the criteria may also be named, on occasion, when the impacts are forecast to
be especially unusual, historic, or significant.

The decision to begin naming storms came about as part of The Weather
Channel’s program to find the best possible ways to communicate severe-weather
information on all distribution platforms, including social media. Hashtags
are an intrinsic part of social-media communications, and a storm name proved
to be the best way to efficiently and systematically convey storm information.
Storm-name hashtags have been used with tropical storms and hurricanes for
years, and Winter Storm Nemo’s billion-plus impressions on social media last
winter demonstrated that the same system is ideal for winter storms as well.

Improving communications is a key part of The Weather Channel’s core mission
to keep the public safe and informed in severe-weather events. During the
winter months, many people are impacted by freezing temperatures, flooding,
power outages, travel disruptions, and other impacts caused by snow and ice
storms. The storm-naming program raises awareness and reduces the risks,
danger, and confusion for residents in the storms’ paths.

Along with naming storms, during the 2012-2013 winter storm season The Weather
Channel also introduced a new Winter Impact Index called STORM:CON, a
scientific, point-based winter weather index that provides, on a scale of one
to 10, the potential impacts for major U.S. cities in the path of the storm.
To create this index, several factors are considered, including the forecast
of the storm’s duration, time of day, day of the week, how close in time to a
previous significant winter event it occurs, and whether it occurs early or
late in the season. The final index number provides an indication of the
impact a winter storm will have on a particular city.

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