CIBC Launches Significant Enhancements to Aventura Travel Rewards Program

CIBC Launches Significant Enhancements to Aventura Travel Rewards Program 
Enhancements will allow Aventura clients to earn more and fly faster, with the 
added benefit of travel insurance 
TORONTO, Oct. 1, 2013 /CNW/ - CIBC (CM: TSX) (CM: NYSE) today announced the 
exciting launch of our enhanced Aventura Travel Rewards Program, which allows 
clients to redeem their Aventura Points for travel on any airline, access 
every seat on the plane, and pay for flight taxes and fees with their points. 
In addition to the flexibility for clients to fly where they want, when they 
want, the Aventura program offers a number of further enhancements including: 

    --  A special bonus of up to 30,000 Aventura Points to get clients
    --  An enhanced Aventura Airline Rewards Chart, which will allow
        clients to enjoy new flight redemption values starting January
        1, 2014.
    --  Short-haul flights will be available for as low as 10,000
        Aventura Points, and long-haul flights to destinations across
        North America will be available starting at 25,000 Aventura
    --  The ability to earn more points, faster: Earn 1.5 Aventura
        Points on purchases at gas stations, grocery and drug stores.
    --  And, comprehensive insurance coverage: New trip cancellation
        insurance to protect clients from the unexpected when they book
        travel, in addition to trip interruption and travel medical
        insurance, including travel medical insurance for Canadians 65
        and over.

Other highlights of the CIBC Aventura Travel Rewards Program include:
    --  Every Seat, Any Airline:  Get the flight you want, on the date
        you want.
    --  No Cash Required: You can redeem your available Aventura Points
        for full airfare, including taxes and fees.
    --  Freedom & Flexibility: Use points on any airline or any kind of
        travel - no blackouts or expiry.
    --  Points on All Purchases: Earn 1 Aventura Point for every $1
        spent using your card.

"Our new CIBC Aventura lineup was developed based on extensive research with 
Canadians on what they want in a travel rewards program," said David 
Williamson, Senior Executive Vice-President and Group Head, Retail and 
Business Banking, CIBC.

"Canadians told us they want to earn points quickly, with the flexibility to 
use these points to fly where they want, when they want, and even cover the 
taxes and fees for their flight. We're excited to be delivering on their needs 
by adding our enhanced Aventura Travel Rewards Program to our credit card 

CIBC's Aventura Travel Rewards Program Built on Feedback from Rewards 

With so many travel rewards options available from airlines and financial 
institutions, Canadians have become savvy about the pros and cons of the 
various programs in the market. Drawing on their input on what they value 
most, the enhanced CIBC Aventura program was created.

"In building the CIBC Aventura Travel Rewards Program, we sat down with 
clients and Canadians from across the country, listened to their feedback 
about current travel rewards programs, and built the enhanced Aventura program 
with their wish list in mind," said Mr. Williamson.

With today's launch, CIBC offers clients choice in the market for travel 
rewards, giving clients the opportunity to choose the rewards program that 
best meets their needs.

Marketing Campaign Launches Today

To support the Aventura card, CIBC also announced that it is launching a 
national, multi-channel marketing campaign aimed at highlighting the benefits 
of the enhanced Aventura Travel Rewards Program. The campaign, themed "So good 
even penguins can fly", will feature print and broadcast advertising, as well 
as exciting contests that will leverage social media.

Canadians Can Apply Now

CIBC Aventura credit cards are available today. Complete details about the 
CIBC Aventura credit card lineup can be found by visiting, calling 
1-800-465-CIBC, or visiting the nearest CIBC branch.

CIBC is a leading North American financial institution with nearly 11 million 
personal banking and business clients. CIBC offers a full range of products 
and services through its comprehensive electronic banking network, branches 
and offices across Canada, and has offices in the United States and around the 
world. You can find other news releases and information about CIBC in our 
Press Centre on our corporate website at

Kevin Dove, Head of External Communications, CIBC, 
Image with caption: "CIBC launches the new Aventura Travel Rewards Program, 
allowing clients to earn more and fly faster (CNW Group/CIBC)". Image 
available at: 
Image with caption: "David Williamson, Senior Executive Vice-President and 
Group Head, Retail and Business Banking, CIBC speaks at the launch of the new 
CIBC Aventura Travel Rewards Program (CNW Group/CIBC)". Image available at: 
To view this news release in HTML formatting, please use the following URL: 
CO: Canadian Imperial Bank of Commerce
ST: Ontario
-0- Oct/01/2013 19:41 GMT
Press spacebar to pause and continue. Press esc to stop.