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All Aboard the "Love Float": Farmers Insurance Announces Search for Couples to Wed at the 2014 Rose® Parade, Wedding Officiated



All Aboard the "Love Float": Farmers Insurance Announces Search for Couples to
      Wed at the 2014 Rose® Parade, Wedding Officiated by Chris Harrison

Three Special Couples Will Be Named Winners of the Picture Perfect Weddings
Contest and Vie for Chance to Tie the Knot on New Year's Day in Front of
Millions

PR Newswire

LOS ANGELES, Oct. 1, 2013

LOS ANGELES, Oct. 1, 2013 /PRNewswire/ -- Farmers Insurance today announced
the Picture Perfect Weddings Contest, a national search to find three
passionate couples who will ring in the New Year with wedding bells, and begin
their journey together atop the Farmers Insurance "Love Float" during the 2014
Rose® Parade.  The Bachelor's Chris Harrison will officiate the nuptials as
they embark upon the next phase of their lives.

(Logo:  http://photos.prnewswire.com/prnh/20131001/LA89466LOGO)

(Logo:  http://photos.prnewswire.com/prnh/20130731/LA56061LOGO)

Beginning today through October 28, eligible couples can enter the Picture
Perfect Weddings Contest on the Farmers Insurance Facebook Page by submitting
a "picture perfect" photo of themselves and sharing their love story, telling
Farmers why they believe they deserve to be married on the Farmers "Love
Float." Three couples will be named winners of the contest, saying their "I
Do's" as the "Love Float" rides through the heart of Pasadena, California on
New Year's Day.  One of these three couples will be crowned the grand prize
winner, receiving a prize package that will help them build the foundation for
their future.

Farmers Insurance has a rich 85-year history of standing by its customers,
helping them make smart insurance decisions in some of the most monumental
life moments each and every day, from buying and insuring a home, having a
baby and purchasing life insurance, to helping soldiers returning from
overseas. Getting married is a major life event and Farmers Insurance is there
to support newlyweds in many ways.

"At Farmers Insurance, our agents help customers make smart insurance
decisions at important moments, which is why we are excited to announce the
Picture Perfect Weddings Contest," says Michael A. Linton, Chief Marketing
Officer for Farmers Insurance. "We are searching for couples to create
memories of their lives together starting on the Farmers Love Float at the
2014 Rose Parade."

"What better way to start off the new year than with wedding bells," said
Chris Harrison, TV personality and host of The Bachelor. "Over the years, I've
witnessed many couples find true love, and I am thrilled to help the winners
of the Picture Perfect Weddings Contest start their lives together as I
preside over their weddings with Farmers Insurance at the Rose Parade."

Once the call for submissions closes on October 28, the three winning couples
of the Picture Perfect Weddings Contest will then participate in a series of
wedding and life planning competitions, as they vie for votes from the
American public.  The fan-favorite couple will be named the grand prize winner
and will win a live wedding in front of millions worldwide on New Year's Day
atop the Farmers "Love Float."  Consumers can vote for their favorite couple
on the Farmers Insurance Facebook page from November 19 through December 29.
Additionally, consumers can help the Farmers' Picture Perfect Weddings winners
plan for their big day by sharing wedding photos and marriage advice through
the Farmers Facebook "Picture Perfect Weddings Album."

The winners of the Picture Perfect Weddings will receive a trip to Pasadena,
CA for themselves and up to two guests and the exclusive opportunity to be
married on the Farmers Insurance "Love Float." Additionally, the couples will
win:

  o One beautiful wedding Alfred Angelo dress for the bride and an elegant
    tuxedo from Friar Tux for the groom
  o His and hers wedding rings
  o Hair and make-up for the bride on the big day
  o A cash prize to help them start their life together
  o Two tickets to the 2014 Rose Bowl Game for the newlyweds
  o A five-night honeymoon in the Cook Islands with round trip airfare from
    Los Angeles on Air New Zealand
  o A one year supply of flowers from PassionRoses

For more information on the Picture Perfect Weddings Contest, visit
Facebook.com/FarmersInsurance and Farmers.com/weddings. Become a fan of
Farmers Insurance on Facebook and follow on Twitter™ @WeAreFarmers.

Farmers Insurance Group of Companies is a leading U.S. insurer group of
automobiles, homes and small businesses and also provides a wide range of
other insurance and financial services products. Farmers Insurance is proud to
serve more than 10 million households with more than 20 million individual
policies across all 50 states through the efforts of over 50,000 exclusive and
independent agents and nearly 24,000 employees.

The Farmers Exchanges are three reciprocal insurers (Farmers Insurance
Exchange, Fire Insurance Exchange and Truck Insurance Exchange), including
their subsidiaries and affiliates, owned by their policyholders. Farmers
Group, Inc., along with its subsidiaries, manages the non-claims insurance
operations of the Farmers Exchanges. Farmers Group, Inc. is wholly owned by
the Zurich Insurance Group. For more information about Farmers, visit its Web
site at www.farmers.com or at www.Facebook.com/FarmersInsurance.

About the Pasadena Tournament of Roses^®
The Pasadena Tournament of Roses is a volunteer organization that annually
hosts the Rose Parade^® presented by Honda, the Rose Bowl Game^® presented by
VIZIO and a variety of associated events. The Tournament's 935 volunteer
members act as ambassadors of the organization within the community and serve
on one of 31 committees that ensure the success of the parade and game. 
Collectively, they contribute upwards of 80,000 hours of manpower each year. 
The 125th Rose Parade presented by Honda, themed "Dreams Come True," will take
place Wednesday, Jan. 1, 2014, followed by the 100th Rose Bowl Game presented
by VIZIO.  On Jan. 6, 2014, the Tournament also will host the 2014 VIZIO BCS
National Championship at the Rose Bowl Stadium.  For additional information on
the Tournament of Roses please visit the official website at
www.tournamentofroses.com.

Contact: Mark Toohey
         805-907-2216
         mark_toohey@farmers.com
         Laura Markofsky
         248-408-5505
         Laura@cultureshopny.com

SOURCE Farmers Insurance

Website: http://www.farmers.com
Website: http://www.tournamentofroses.com
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