Rogers Communications Named Official Telecommunications Sponsor of the
Multi-year sponsorship part of Rogers' $700 million commitment to province of
Alberta over next four years;
Fans to expect premium connected experiences powered by Rogers LTE network -
Canada's fastest wireless internet
EDMONTON, Oct. 1, 2013 /CNW/ - Rogers Communications and the Edmonton Oilers
Hockey Club today announced a multi-year partnership that makes Rogers the
official telecommunications sponsor of the Oilers. Rogers has acquired the
official sponsorship and marketing rights for the Oilers, the Edmonton Oil
Kings and Rexall Place, the home arena for the two clubs. Building on a
multi-year investment in Alberta, this partnership continues Rogers'
commitment to Canadian sports and marks a new sponsorship era for the Oilers.
"We are proud to partner with the Oilers and as the new sponsor of the team
we're excited to bring the game experience to a whole new level that will
connect Alberta sports fans like never before," said John Boynton, executive
vice-president and chief marketing officer, Rogers Communications. "Our
partnership with the Oilers reinforces our longstanding commitment to Alberta,
from the expansion of our LTE network and Rogers retail presence to supporting
the province's communities, youth initiatives and sports teams."
Today's multi-year sponsorship announcement is one of Rogers' commitments to
the province of Alberta. The announcement follows a decade long growth
strategy that has seen Rogers invest over $1 billion in network enhancements
and expansion across Alberta. Over the next four years, Rogers is committing
over $700M to also further enhance and expand Rogers LTE - Canada's fastest
wireless internet, open additional retail locations, fuel business growth and
continue to build its presence in sports.
The telecommunications sponsorship of the Oilers includes extensive brand and
advertising placements, arena signage, concourse, rink, in-ice, in-bowl and
in-game applications. Rogers is also the presenting sponsor of Oilers
television broadcasts, the Oilers Website and the Oilers Mobile App. As
Canada's largest provider of wireless voice and data communications services,
Rogers will leverage its extensive network and multiplatform content
investments to enhance fans' experiences of the games. Starting today, fans of
the Oilers are encouraged to visit a Rogers retail location in downtown
Edmonton to pick up a complimentary Oilers car flag.
"Our partnership with Rogers brings together two longstanding Canadian
organizations that are dedicated to creating the ultimate experiences for
hockey enthusiasts. Rogers is known as an industry leader, and we look forward
to seeing that innovation play out on the ice for Oilers fans," said Patrick
LaForge, president and chief operating officer, Edmonton Oilers. "With Rogers,
our fans, players and customers have an organization on board that is not only
passionate about the game, but driven to take the sports experience to the
Through Rogers Youth Fund and Edmonton Oilers Community Foundation, Rogers and
the Oilers will also be teaming up off the ice to support, empower and assist
at-risk youth in Edmonton and its surrounding communities.
The Oilers sponsorship builds on Rogers' strong history in sports across
Canada. The company has a 38% stake in Maple LeafSports & Entertainment
(MLSE), and owns and operates theTorontoBlue Jays Baseball Club, Rogers
Centre, and the multiplatform Sportsnet brand; Sportsnet is the exclusive
regional broadcaster of all Oilers games. Rogers is also the lead sponsor or
broadcast partner of the Vancouver Canucks, Toronto Maple Leafs, MLB, NFL,
NBA, MLS, CHL, NCAA, Rogers Cup, international soccer, UFC, and more.
About Rogers Communications
Rogers Communications is a diversified Canadian communications and media
company. We areCanada'slargest provider of wireless voice and data
communications services and one ofCanada'sleading providers of cable
television, high speed internet and telephony services. Through Rogers Media
we are engaged in radio and television broadcasting, televised shopping,
magazines and trade publications, sports entertainment, and digital media. We
are publicly traded on theTorontoStock Exchange (TSX: RCI.A and RCI.B) and
on the New York Stock Exchange (NYSE: RCI). For further information about the
Rogers group of companies, please visitrogers.com.
Caution Regarding Forward-Looking Statements, Risks and Assumptions
This release includes "forward-looking information" within the meaning of
applicable securities laws and assumptions concerning future investments and
the closing of an acquisition as detailed above. We caution that all
forward-looking information is inherently subject to change and uncertainty
and that actual results may differ materially from those expressed or implied
by the forward-looking information. A number of risks, uncertainties and other
factors could cause actual results and events to differ materially from those
expressed or implied in the forward-looking information or could cause our
current objectives, strategies and intentions to change, including but not
limited to various regulatory approvals. Many of these factors are beyond our
control and current expectation or knowledge. Should one or more of these
risks, uncertainties or other factors materialize, our objectives, strategies
or intentions change, or any other factors or assumptions underlying the
forward-looking information prove incorrect, our actual results and our plans
could vary significantly from what we currently foresee. Accordingly, we warn
investors to exercise caution when considering statements containing
forward-looking information and that it would be unreasonable to rely on such
statements as creating legal rights regarding our future results or plans. We
are under no obligation (and we expressly disclaim any such obligation) to
update or alter any statements containing forward-looking information, the
factors or assumptions underlying them, whether as a result of new
information, future events or otherwise, except as required by law. All of the
forward-looking information in this earnings release is qualified by the
cautionary statements herein.
SOURCE Rogers Communications Inc.
For further information please contactRogers Communications Inc: Luiza
Staniec 514-734-6681 email@example.com
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