UMeWorld Launches UMFun™

  UMeWorld Launches UMFun™

Business Wire

HONG KONG -- October 1, 2013

UMeWorld Limited (OTCQB:UMEWF) is pleased to announce the launch of UMFun™ to
coincide with the celebration of China’s National Day Holiday celebrations.
This is a significant milestone in that the launch not only enables UMeWorld
to participate in the nation's booming educational industry, but it also
validates the Company’s ability to commercialize a product from concept to
market in a very short period of time.

The K-12 education system in China is the largest in the world, comprising 230
million students. UMFun™ is the only cloud based, patent pending, adaptive
learning educational platform in the Chinese educational market. Unlike
traditional online courseware, UMFun™ provides a concept-level assessment and
evaluation of a student’s learning progress. It identifies the student’s
strengths, weaknesses, their proficiency in a given subject area and
personalizes the delivery of proprietary educational items according to the
student’s learning needs.

The UMFun™ platform will initially target students in Grades 5 through 9, with
a monthly subscription as low as CNY$75 (US$12). Registered users will have up
to two months of free trial access to experience the benefits of UMFun’s
adaptive learning technology.

As previously announced, one million (1,000,000) charge cards featuring UMFun™
will be distributed in the Guangdong province in conjunction with the launch.
Other sales and marketing initiatives will be gradually implemented, the
Company is targeting to capture 100,000 users between now and the end of 2013.

UMeWorld is on track to becoming a leading educational service provider in
China. UMeWorld is also committed to becoming China's largest provider and
repository of e-portfolios for students.

About UMFun™

The UMFun™ (formerly SmartStar) is the only cloud based, patent pending
adaptive learning educational platform in China. The Platform name UMFun™ in
the Chinese language means ‘Full Mark’. It is a cost effective, engaging and
fun to use assessment and tutoring platform that can intelligently analyse and
adapt to a student’s performance and personalises the delivery of proprietary
educational items according to the student’s learning needs.

About UMeWorld

UMeWorld's mission is to facilitate the interaction between people -- "You"
and "Me," through its digital platforms. Currently, UMeWorld operates UMeLook
(, an online video platform focused on bringing foreign video
content to China. UMeLook plans to be a source of foreign video content for
the Chinese viewer across any Internet-enabled device in China. UMeWorld
intends to focus its future operations on digital media and the digital
education market.

Forward Looking Statement

This release may contain projections and other forward-looking statements that
involve risks and uncertainties. Forward-looking statements are projections
reflecting management's judgment and assumptions based on currently available
information and involve a number of risks and uncertainties that could cause
actual results to differ materially from those suggested by the
forward-looking statements. Future performance cannot be assured. Readers are
referred to the documents filed by UMeWorld with the Securities and Exchange
Commission (SEC), specifically the most recent reports which identify
important risk factors that could cause actual results to differ from those
contained in the forward-looking statements.

For more information, please contact:

Investor Relations
UMeWorld Limited


Investor Relations
UMeWorld Limited
Michael Lee, 852-2824-8716
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