Delta Launches 'Pink Plane' Commemorating Breast Cancer Research Foundation's 20th Anniversary

Delta Launches 'Pink Plane' Commemorating Breast Cancer Research Foundation's
                               20th Anniversary

Annual survivor flight on "Breast Cancer One" kicks off Delta's fundraising
campaign for world-renowned cancer research organization

PR Newswire

ATLANTA and DETROIT, Sept. 30, 2013

ATLANTA and DETROIT, Sept. 30, 2013 /PRNewswire/ --Delta Air Lines' (NYSE:
DAL) annual "Breast Cancer One" employee survivor charter flight launches
today, kicking off the airline's October fundraising campaign for The Breast
Cancer Research Foundation and celebrating the organization's two decades of
dedication to preventing and finding a cure for breast cancer.

(Logo: http://photos.prnewswire.com/prnh/20090202/DELTALOGO )

"Twenty years ago Evelyn Lauder created the iconic Pink Ribbon to raise
international awareness of breast cancer, and in those years BCRF has helped
save lives and improve the quality of care for tens of thousands of breast
cancer patients," said Joanne Smith, Delta's senior vice president – In-Flight
Service. "We are so proud that Delta, with our employees, customers and
families, has been a significant sponsor for nearly half of the foundation's
history, and that our 'Pink Plane' has helped spread BCRF's message
worldwide."

Delta's Pink Plane, a Boeing 767-400, will fly from Atlanta's
Hartsfield-Jackson International Airport to Detroit Metropolitan Wayne County
Airport with more than 140 employee cancer survivors from locations around the
world. It marks Delta's ninth annual BCRF survivor flight.

In addition to the pink plane, throughout October Delta's administrative
building at its general offices in Atlanta will be illuminated in pink
lighting in support of BCRF. To further raise awareness and support for breast
cancer research, Delta employees will wear pink uniforms and sell pink
products on board and in Delta Sky Clubs, including pink lemonade and pink
headsets, All proceeds benefit BCRF.

Since 2005, Delta's employees, customers and their friends and families have
raised $6.7 million for the foundation, with more than $1.75 million raised
last year alone. Delta's contributions have funded the vital work of 18
different research projects over the years in the pursuit of eradicating
breast cancer.

Delta's "Pink Plane"
Delta's international "pink plane," a Boeing 767-400 featuring BCRF's
trademarked pink ribbon logo on the tail of the aircraft and adjacent to the
boarding door, has carried nearly 395,000 customers and flown more than 15,500
hours – or approximately 1,900 trips around the world – since being painted
pink in May 2010. The aircraft flies international routes and will raise
awareness for BCRF in London, Milan, Rio De Janiero, Sao Paulo and the United
States this year. Delta's first pink plane was a Boeing 757 that between 2005
and 2010 flew throughout the United States, Latin America and the Caribbean to
generate awareness for the cause.

Last year, Delta dedicated the aircraft to the memory of Ms. Lauder in a
ceremony in New York attended by her husband, Leonard Lauder, BCRF Acting
Chairman and Chairman Emeritus of The Estee Lauder Companies, as well as BCRF
staff.

More information about the charitable efforts of Delta and its employees is
available in the company's annual Corporate Responsibility Report.

About The Breast Cancer Research Foundation
The Breast Cancer Research Foundation®, founded by Evelyn H. Lauder in 1993,
is an independent not-for-profit organization committed to funding scientific
research to achieve prevention and a cure for breast cancer in our lifetime.
In October 2012, BCRF will award $40 million to 197 scientists across the
United States, Canada, Latin America, Europe, the Middle East, Australia, and
China. With 91 cents of every dollar spent by BCRF directed towards breast
cancer research and awareness programs, BCRF remains one of the most fiscally
responsible charities in the country. For the tenth time since 2002, it has
earned 4 stars from Charity Navigator. Additionally, BCRF is the only cancer
organization rated an "A+" by CharityWatch. For more information about BCRF,
visit www.bcrfcure.org.

About Delta
Delta Air Lines serves more than 160 million customers each year. Delta was
named by Fortune magazine as the most admired airline worldwide in its 2013
World's Most Admired Companies airline industry list, topping the list for the
second time in three years. With an industry-leading global network, Delta and
the Delta Connection carriers offer service to 317 destinations in 57
countries on six continents. Headquartered in Atlanta, Delta employs nearly
80,000 employees worldwide and operates a mainline fleet of more than 700
aircraft. The airline is a founding member of the SkyTeam global alliance and
participates in the industry's leading trans-Atlantic joint venture with Air
France-KLM and Alitalia. Including its worldwide alliance partners, Delta
offers customers more than 15,000 daily flights, with hubs in Amsterdam,
Atlanta, Cincinnati, Detroit, Minneapolis-St. Paul, New York-LaGuardia, New
York-JFK, Paris-Charles de Gaulle, Salt Lake City and Tokyo-Narita. Delta is
investing more than $3 billion in airport facilities and global products,
services and technology to enhance the customer experience in the air and on
the ground. Additional information is available on delta.com, Twitter @Delta,
Google.com/+Delta and Facebook.com/delta.

SOURCE Delta Air Lines

Website: http://www.delta.com
Contact: Delta Corporate Communications, 404-715-2554, news archive at
news.delta.com
 
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