'Buy Nearby'... and Get Caught Blue-Handed
Saturday Marks First Celebration for Customers Shopping in Michigan
LANSING, MI -- (Marketwired) -- 09/30/13 -- Only days remain until
Michigan shoppers and retailers celebrate the first "Get Caught
Blue-Handed" Day on Saturday, Oct. 5, as part of the annual Buy
Nearby campaign launched earlier this year by Michigan Retailers
The celebration takes place in stores and communities all across the
state. Michiganders are encouraged to go shopping nearby with friends
and family and have fun "getting caught" supporting retailers in the
shoppers' communities -- or wherever they happen to be spending the
day in Michigan.
Many retailers and shoppers are expected to take photographs or
videos of those getting caught and post them on Facebook, YouTube,
Twitter and other social media sites. Participating stores are
planning special activities or sales as an extra incentive to Buy
The "Get Caught Blue-Handed" campaign reflects the blue of Michigan's
lakes and sky, the same blue in the state-shaped Buy Nearby logo.
Participating retailers will celebrate customers getting caught
blue-handed in different ways.
"This one-day celebration and year-round campaign are for the benefit
of everyone in Michigan," said Tom Ungrodt, president and CEO of
Ideation in Ann Arbor and chairman of the MRA Board of Directors.
"Buy Nearby is designed to provide direct economic benefits to our
local and state economies while getting everyone excited about the
great places and great shops we have in Michigan. It's a way to have
fun and recognize the importance of businesses that have invested
their dollars and hard work to create jobs and improve the quality of
life in our communities."
A Buy Nearby Fact Sheet highlighting the benefits that buying nearby
brings to the Michigan economy is attached. Additional information is
available at BuyNearbyMI.com and Facebook.com/BuyNearbyMI.
The Get Caught Blue-Handed video can be found at
The Michigan Retailers Association is the unified voice of Michigan's
retail industry, representing nearly 5,000 member businesses and
their more than 15,000 stores and websites. Retail is responsible for
more than 850,000 jobs in Michigan.
BUY NEARBY FACT SHEET
-- Buy Nearby is an ongoing, year-round, feel-good campaign to promote
all Michigan retail businesses and communities. It's designed to get
everyone excited about the great places and great shops in Michigan
and get shoppers committed to buying in Michigan.
-- The campaign runs throughout the year and is "celebrated" annually on
the first Saturday in October.
-- On October 5, 2013, advertising and media attention will focus on
shoppers visiting and buying in nearby communities and stores. The
theme for this year's celebration is "Get Caught Blue-Handed," which
reflects the blue Buy Nearby logo (which reflects the blue of
Michigan's lakes and sky) and is a play on the expression "get caught
-- In addition to the fun of shopping Michigan retail businesses, Buy
Nearby is designed to be an economic driver for the state.
-- As a general rule, about half of every dollar spent in a Michigan
store goes back into the local and Michigan economies. (Source: 2004
Andersonville Study of Retail Economics).
-- More than 850,000 Michigan jobs are directly dependent on retail sales
(Source: PricewaterhouseCoopers LLP, The Economic Impact of the U.S.
Retail Industry, August 2011).
-- If Michigan consumers switched only one in 10 of their purchases from
out-of-state merchants to buying nearby, Michigan retail sales would
increase by at least $750 million annually. Switching one in five
purchases would drive up Michigan sales by at least $1.5 billion!
(Source: Michigan Retailers Association, based on Michigan Department
of Treasury data).
-- Promotional materials such as posters, window clings and lapel pins
are available to retailers and organizations on the Buy Nearby website
-- Shoppers and retailers are encouraged to use social media to post
photos and comments on Get Caught Blue-Handed Day, as well as
throughout the year, about their great experiences buying nearby.
-- Buy Nearby was created by Michigan Retailers Association and launched
in April 2013. The campaign is sponsored by DTE Energy. Supporting
sponsors include: Retailers Mutual Insurance Company, Michigan
Economic Development Corporation Pure Michigan Business Connect,
Michigan State Housing Development Authority and AAA Michigan. In
addition, contributions can be made through the Buy Nearby website at
-- Additional information is available at www.BuyNearbyMI.com,
www.facebook.com/BuyNearbyMI, www.twitter.com/BuyNearbyMI and Michigan
Retailers Association at 800.366.3699.
Video-Link Available: http://www2.marketwire.com/mw/frame_mw?attachid=2418229
Lambert, Edwards & Associates
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