PECO Energy Efficiency Advertising Awarded Top 3 at Annual E Source Utility Awards

  PECO Energy Efficiency Advertising Awarded Top 3 at Annual E Source Utility

Campaign promotes programs that help customers save more than $268 million in
                          energy savings and rebates

Business Wire

PHILADELPHIA -- September 30, 2013

PECO was recognized among the top 3 for utility advertising at the 26^th
Annual E Source Forum in Denver, CO earlier this month. The company achieved
third place in the “Best Overall Campaign” category for its PECO Smart Ideas
advertising campaign, which provides customers with information on how to save
energy and money and promotes the company’s energy efficiency programs and

Since launching in October 2009, PECO Smart Ideas has helped customers save
more than $268 million in energy savings and rebates, and reduced customer
electric usage by more than 1.2 billion kilowatt hours. This energy savings
has the same environmental impact as removing 120,595 cars from the road or
planting 1,384,610 trees.

“PECO Smart Ideas continues to be a successful tool to help our customers save
energy and money,” said Elizabeth Murphy, PECO vice president of Governmental
and External Affairs. “We are thrilled that E Source recognized our
advertising as among the best in the industry, and we will work hard to
continue to develop new campaigns to help our customers achieve the next level
of energy efficiency and savings.”

Overall, more than a half million PECO customers have participated in PECO
Smart Ideas energy efficiency and demand response programs. Specifically
customers have:

  *Purchased more than 7.6 million PECO Smart Lighting discounted CFL and LED
  *Recycled more than 30,991 energy guzzling refrigerators/freezers/AC window
    units with PECO Smart Appliance Recycling
  *Completed more than 79,000 free energy saving PECO Smart Home e-Audits

The advertising contest was open to all U.S. and Canadian electric and gas
utilities. E Source said it received a record of more than 600 advertising
submissions this year. The winning entries were honored at a special awards
luncheon held during the 26th Annual E Source Forum. They can be viewed at

“Utilities know they have to be innovative to get the attention of their
residential and business customers, and it was fantastic to see some of the
new tactics that are being used,” said Kym Wootton, senior manager of
Marketing & Communications at ESource. “It’s great that utilities are not
only using humor and creativity to get their messages across but are also
targeting and segmenting customers so effectively.”

E Source, an electric industry research and advisory organization, has held
the contest each year since the organization's inception 26 years ago. An
independent group of judges selected the winners based on message, creativity,
results, call to action or brand connection and overall impression.

To learn more visit or call 888-5-PECO-SAVE.

Based in Philadelphia, PECO is an electric and natural gas utility subsidiary
of Exelon Corporation (NYSE: EXC). PECO serves 1.6 million electric and
497,000 natural gas customers in southeastern Pennsylvania and employs about
2,400 people in the region. PECO delivered 76.5 billion cubic feet of natural
gas and 37.5 billion kilowatt-hours of electricity in 2012. Founded in 1881,
PECO is one of the Greater Philadelphia Region's most active corporate
citizens, providing leadership, volunteer and financial support to numerous
arts and culture, education, environmental, economic development and community
programs and organizations.


Ben Armstrong
215-841-4137 or 215-841-5555
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