Steel Market Development Institute And Michelin Kick Off Fifth Annual Steel
Wheel Design Competition With Local College Students
Competition awards scholarships to students who promote lightweight, stylized
DETROIT, Sept. 30, 2013
DETROIT, Sept. 30, 2013 /PRNewswire/ --The Steel Market Development
Institute's (SMDI) Wheels Task Force, in partnership with Michelin, kicked off
its fifth annual Steel Wheel Design Competition with Southfield, Mich.-based
Lawrence Technological University (LTU) last week. The competition – which
took place on the LTU campus – provides transportation design students with
real-world experience, while showcasing steel wheels through innovative
styling and a lightweight design. SMDI is a business unit of the American Iron
and Steel Institute.
Integrated within the LTU curriculum, student designers are tasked with
styling multiple advanced alloy steel wheels based on SMDI's Lightweight Steel
Wheel Project that are lightweight, cost competitive and manufacturable, while
also influencing the wheel market with a product that's appealing to
"The Steel Wheel Design Competition is a great way for the students to work
one-on-one with designers, engineers and other industry experts," said Todd
Fletcher, chair of SMDI's Steel Wheel Design Competition and senior
applications engineer at Maxion Wheels. "The project not only helps them
prepare for future jobs in the design industry, but shows them the importance
of communicating steel's design benefits to consumers."
Students will be judged by a panel of industry experts at the unveiling in
March on several criteria: material celebration; changing customer perception
by communicating environmental benefits and performance; creativity through a
unique and innovative design that maintains functionality; and an executed
design concept that complements the vehicle's aesthetics. Students will be
selected for scholarships ranging from $500 to $2,000.
"This year, the students will focus on how steel wheels are not only durable
and lightweight, but how they can be stylish and attractive to the customer,
feasible for the wheel makers and help automakers meet the new fuel economy
standards," said Ron Krupitzer, vice president, automotive market, SMDI.
"We're looking forward to seeing the students' creative designs, that we hope
wheel designers can use and consumers will want."
AISI serves as the voice of the North American steel industry in the public
policy arena and advances the case for steel in the marketplace as the
preferred material of choice. AISI also plays a lead role in the development
and application of new steels and steelmaking technology. AISI is comprised of
24 member companies, including integrated and electric furnace steelmakers,
and 127 associate members who are suppliers to or customers of the steel
industry. AISI's member companies represent over three quarters of both U.S.
and North American steel capacity. For more news about steel and its
applications, view AISI's website atwww.steel.org.
The Steel Market Development Institute (SMDI) grows and maintains the use of
steel through strategies that promote cost-effective solutions in the
automotive, construction and container markets, as well as for new growth
opportunities in emerging steel markets. For more news or information, visit
www.autosteel.org or follow us on twitter at www.twitter.com/smdisteel. SMDI
oAK Steel Corporation
oArcelorMittal USA LLC
oSeverstal North America
oThyssenKrupp Steel USA, LLC
oUnited States Steel Corporation
SOURCE Steel Market Development Institute
Contact: JENNIFER GREENFELDER, 248.945.4767 / firstname.lastname@example.org; DEANNA
LORINCZ, 248.945.4763 / email@example.com
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