National Bank Direct Brokerage Tops Industry in Client Satisfaction

National Bank Direct Brokerage Tops Industry in Client Satisfaction 
MONTREAL, Sept. 30, 2013 /CNW Telbec/ - Clients of National Bank Direct 
Brokerage (NBDB) are the most satisfied self-directed investors in Canada, 
according to a study by marketing information firm J.D. Power. 
NBDB's ranking is all the more enviable, because the popularity of brokerage 
services for self-directed investors continues to grow in Canada. The 
percentage of investors who only have an account with an online brokerage firm 
rose from 21% in 2012 to 33% in 2013, according to the study. 
"We are delighted with this result, as it is an accurate reflection of our 
long-term vision. We want to offer Canadian investors a comprehensive, 
flexible and competitive direct brokerage solution. To do so, we are focusing 
on building close relationships with our clients and enhancing our team's 
abilities," explained National Bank Direct Brokerage President Nancy Paquet. 
According to J.D. Power, brokerage firms must offer a user-friendly interface 
and functions that meet the needs of their online clients. "We have just 
completed an in-depth revamp of, to make our website easier to use and 
to enhance our Education Centre. The site now includes a personalized path, 
educational videos and content that is tailored to the profile of 
self-directed investors," added Ms. Paquet. 
The marketing information firm, which compiled responses from 3,089 
self-directed investors in May and June, concluded that NBDB stands out from 
the other companies in this highly competitive industry in terms of 
interaction, account information and account offerings. 
National Bank Direct Brokerage offers a multitude of financial products and 
investment tools that allow self-directed investors to carry out trades in the 
way that suits them best, whether via the trading site, optimized mobile site, 
automated telephone system or with a representative over the telephone. NBDB 
is present across Canada, and employs 100 securities representatives to serve 
its more than 130,000 clients, and has total assets in excess of $12 billion. 
Visit either our full site atnbdb.caor the mobile version at 
About National Bank Direct Brokerage
National Bank Direct Brokerage is a wholly owned subsidiary of National Bank 
of Canada. National Bank Direct Brokerage offers no advice and makes no 
investment recommendations. The client alone is responsible for the financial 
consequences of his or her investment decisions. National Bank Direct 
Brokerage is a member of the Canadian Investor Protection Fund. 
About National Bank of Canada
With $187 billion in assets as at July 31, 2013, National Bank of Canada 
( together with its subsidiaries, forms one of Canada's leading 
integrated financial groups, and has been named among the 20 strongest banks 
in the world by Bloomberg Markets. The Bank has close to 20,000 employees and 
is widely recognized as a top employer. Its securities are listed on the 
Toronto Stock Exchange (TSX: NA). Follow the Bank's activities via social 
media and learn more about its extensive community involvement at and

SOURCE  National Bank of Canada 
(The telephone number provided below is for the exclusive use of  journalists 
and other media representatives.): 
Jean-François Cadieux Chief Advisor - Public Affairs National Bank 
Tel.: 514-394-6500 
To view this news release in HTML formatting, please use the following URL: 
CO: National Bank of Canada
ST: Quebec
-0- Sep/30/2013 15:15 GMT
Press spacebar to pause and continue. Press esc to stop.