National Bank Direct Brokerage Tops Industry in Client Satisfaction
MONTREAL, Sept. 30, 2013 /CNW Telbec/ - Clients of National Bank Direct
Brokerage (NBDB) are the most satisfied self-directed investors in Canada,
according to a study by marketing information firm J.D. Power.
NBDB's ranking is all the more enviable, because the popularity of brokerage
services for self-directed investors continues to grow in Canada. The
percentage of investors who only have an account with an online brokerage firm
rose from 21% in 2012 to 33% in 2013, according to the study.
"We are delighted with this result, as it is an accurate reflection of our
long-term vision. We want to offer Canadian investors a comprehensive,
flexible and competitive direct brokerage solution. To do so, we are focusing
on building close relationships with our clients and enhancing our team's
abilities," explained National Bank Direct Brokerage President Nancy Paquet.
According to J.D. Power, brokerage firms must offer a user-friendly interface
and functions that meet the needs of their online clients. "We have just
completed an in-depth revamp of nbdb.ca, to make our website easier to use and
to enhance our Education Centre. The site now includes a personalized path,
educational videos and content that is tailored to the profile of
self-directed investors," added Ms. Paquet.
The marketing information firm, which compiled responses from 3,089
self-directed investors in May and June, concluded that NBDB stands out from
the other companies in this highly competitive industry in terms of
interaction, account information and account offerings.
National Bank Direct Brokerage offers a multitude of financial products and
investment tools that allow self-directed investors to carry out trades in the
way that suits them best, whether via the trading site, optimized mobile site,
automated telephone system or with a representative over the telephone. NBDB
is present across Canada, and employs 100 securities representatives to serve
its more than 130,000 clients, and has total assets in excess of $12 billion.
Visit either our full site atnbdb.caor the mobile version at m.nbdb.ca
About National Bank Direct Brokerage
National Bank Direct Brokerage is a wholly owned subsidiary of National Bank
of Canada. National Bank Direct Brokerage offers no advice and makes no
investment recommendations. The client alone is responsible for the financial
consequences of his or her investment decisions. National Bank Direct
Brokerage is a member of the Canadian Investor Protection Fund.
About National Bank of Canada
With $187 billion in assets as at July 31, 2013, National Bank of Canada
(www.nbc.ca) together with its subsidiaries, forms one of Canada's leading
integrated financial groups, and has been named among the 20 strongest banks
in the world by Bloomberg Markets. The Bank has close to 20,000 employees and
is widely recognized as a top employer. Its securities are listed on the
Toronto Stock Exchange (TSX: NA). Follow the Bank's activities via social
media and learn more about its extensive community involvement at
clearfacts.ca and commitment.nationalbank.ca.
SOURCE National Bank of Canada
(The telephone number provided below is for the exclusive use of journalists
and other media representatives.):
Jean-François Cadieux Chief Advisor - Public Affairs National Bank
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-0- Sep/30/2013 15:15 GMT
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