Lands' End Announces New EVP, Chief Merchandising Design Officer

       Lands' End Announces New EVP, Chief Merchandising Design Officer

Michele Donnan-Martin Brings More Than 25 Years of Strategic Retail Experience
to Lands' End

PR Newswire

DODGEVILLE, Wis., Sept. 30, 2013

DODGEVILLE, Wis., Sept. 30, 2013 /PRNewswire/ --Lands' End today announced it
has named Michele Donnan-Martin as Executive Vice President, Chief
Merchandising Design officer. Donnan-Martin will lead all aspects of
merchandising and design for the brand to ensure alignment of product
development, price point strategies and design aesthetic to embrace and
further build upon Lands' End's rich heritage. Donnan-Martin will start on
November 4, 2013, and report directly to Edgar Huber, CEO and President,
Lands' End.


"I am confident that Michele's proven success in the retail industry will
deliver the ideal combination of merchandising, product development and
financial acumen that will further position Lands' End for growth," said Edgar
Huber, CEO and president of Lands' End. "We look forward to adding a new
member to the Lands' End Leadership Team who will bring a wealth of
brand-building knowledge and multi-channel retail and product development

Donnan-Martin comes to Lands' End as an experienced senior executive who has
successfully led and built new brands throughout her career. Most recently,
she was the sr. vice president/general merchandising manager for Coldwater
Creek and prior to that she was the brand president, retail & direct, for
Delia's Inc. Both of these posts, plus a previous role at J. Crew, have
provided Donnan-Martin with a strong understanding of the direct retail
business model. Donnan-Martin also served as chief design officer for Martin
& OSA, a division of American Eagle Outfitters. While at Abercrombie & Fitch
Co., Donnan-Martin was instrumental in establishing the women's apparel

"Michele's strong experience in merchandising and design will be a valuable
addition to our team as we continue to evolve our brand through new product
design and innovation," said Huber. "I look forward to working with her to
deliver on our commitment to provide our customers with the quality, value and
service we have been known for over the past 50 years."

About Lands' End
Lands' End® is a classic American lifestyle brand with a passion for quality,
legendary service, real value and a simple two-word promise to stand behind
everything it sells: Guaranteed. Period.® Lands' End delivers timeless style
for Men, Women, Kids and the Home at,1-800-800-5800, the Lands'
End Shops at Sears and around the world. Lands' End is a proud member of
Sears Holdings Corporation (NASDAQ: SHLD).


SOURCE Lands' End

Contact: Michele Casper, Lands' End, 608-935-4633,, @LEprMichele
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