Nissan Named One Of The Best Global Brands For 2013

             Nissan Named One Of The Best Global Brands For 2013

- Nissan rises to 65th place in Interbrand study, up from 73rd last year

- Value of the Nissan brand increases by 25% to $6.203 billion

PR Newswire

YOKOHAMA, Japan, Sept. 30, 2013

YOKOHAMA, Japan, Sept. 30, 2013 /PRNewswire/ --Nissan has been named one of
the world's most valuable brands for 2013, according to Interbrand, the
world-leading brand consultancy. In the Best Global Brands Study, released
today by Interbrand, Nissan ranked 65, up from 73 in 2012. The leading brand
consultant noted Nissan's leadership in zero emissions mobility, as well as
the roll-out of Nismo badged performance cars around the world, and said the
brand resonates with a broad range of global consumers. The value of the
Nissan brand was estimated at $6.203 billion, an increase from last year's
value of nearly $5 billion.

(Logo: http://photos.prnewswire.com/prnh/20130827/CL70277LOGO-b )

The ranking follows Nissan being named in June as one of the world's greenest
brands for 2013 in Interbrand's Best Global Green Brands report. The Nissan
LEAF is by far the world's best-selling 100% electric vehicle making the
company the global leader in Zero Emissions mobility. Nissan ranked fifth
overall out of 50 brands in that report.

"The power of our brand is a core pillar of our Nissan Power 88 strategic
plan, which means that it's essential to our growth plan," said Roel
de-Vries, Nissan Corporate Vice President and global head of marketing, brand
and communications. "These rankings demonstrate we're on track to achieve
the ambitious brand power goals we set in our mid-term plan."

The Best Global Brands study is Interbrand's annual report on the world's
most valuable brands. Interbrand's method looks at the ongoing investment
and management of the brand as a business asset, taking into account financial
performance, the role of brand in the purchase decision process, and the
strength of the brand.

In this year's study, Interbrand noted Nissan's global, multi-channel
approach with a consistent message of innovation, which it said was the DNA of
the brand. The report noted that demand is continuing to grow for the Nissan
LEAF and that stronger consumer engagement will help Nissan achieve aggressive
business targets, build loyalty and energize new audiences.

For more information about Interbrand's 2013 Best Global Brand Study, please
visit:
http://www.interbrand.com/en/best-global-brands/2013/Best-Global-Brands-2013.aspx

About Nissan Motor Co.
Nissan Motor Co., Ltd., Japan's second-largest automotive company, is
headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance.
Operating with approximately 236,000 employees globally, Nissan sold more than
4.9 million vehicles and generated revenue of 9.6 trillion yen (USD116.16
billion) in fiscal 2012. Nissan delivers a comprehensive range of more than
60 models under the Nissan and Infiniti brands. In 2010, Nissan introduced
the Nissan LEAF, and continues to lead in zero-emission mobility. The LEAF,
the first mass-market, pure-electric vehicle launched globally, is now the
best-selling EV in history.

SOURCE Nissan Motor Company

Contact: Nissan Motor Co., Ltd. (Japan), Global Communications Div.,
Tel:+81-(0)45-523-5552 (Corporate), Tel:+81-(0)45-523-5549 (Product),
Tel:+81-(0)50-3804-7182 (IR), http://www.nissan-newsroom.com/EN/ (For media),
http://www.nissan-global.com/EN/IR/ (For IR)
 
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