Cubic Transportation Systems Launches NextWave Mobile Business System for
In response to the tremendous worldwide growth in smartphone adoption, Cubic
Transportation Systems, the world's largest processor of payment transactions
for the transit industry, today launched its NextWave Mobile Business
System--a comprehensive platform that enables transit operators to rapidly and
securely provide new mobile services to their customers.
CHICAGO, Sept. 30, 2013 (GLOBE NEWSWIRE) -- via PRWEB - 2013 APTA Annual
Meeting – In response to the tremendous worldwide growth in smartphone
adoption, Cubic Transportation Systems, the world's largest processor of
payment transactions for the transit industry, today launched its NextWave
Mobile Business System--a comprehensive platform that enables transit
operators to rapidly and securely provide new mobile services to their
The platform will be demonstrated at the APTA Annual Meeting today, Sept. 30,
11:30 a.m. - 2 p.m. CT at Cubic's booth #804.
With NextWave, transit agencies can quickly introduce an agency-branded mobile
app backed by a cloud-based array of support services that:
*Leverage Near Field Communications (NFC) technology to turn a mobile phone
into a contactless fare card, reducing the reliance on physical card
*Enable mobile fare purchases by turning NFC enabled mobile phones into the
equivalent of a ticket vending machine that can re-load contactless
transit cards in real time
*Offer customer support through mobile self-services, including managing
all fare purchases; reviewing balances, transactions and fare charges; and
receiving notifications about account status and usage
*Help travelers plan journeys and receive alerts about travel conditions
*Generate new revenues by leveraging advertising and mobile marketing
NextWave simplifies the complexities of deploying mobile services by providing
a cloud-based platform that integrates with both closed- and open-loop
contactless fare systems, payment processors, mobile networks, NFC platforms,
and both iOS and Android smartphones and tablets.
"Our existing agreements with mobile network operators, a cloud-based delivery
model and off-the-shelf mobile service capabilities make this a game changer,"
said David deKozan, vice president, strategic initiatives, Cubic
Transportation Systems. "NextWave can help transit agencies get mobile
services to market fast at a fraction of the cost associated with dedicated
systems. At the same time, they are putting into place a solid foundation for
the future that enables them to progressively move from conventional NFC fare
processing to collaborative partnerships with mobile payment, NFC access and
mobile marketing initiatives poised for broad industry adoption."
Deployment timelines and systems integrity were demonstrated in a recent trial
that successfully validated the NextWave technology. During the two month
trial participants purchased fare products, checked card balances and found
travel and transaction histories directly through interaction with a mobile
app running on both Apple and Android devices. The NextWave system provided
the app connectivity into to the agency's back office effectively making the
mobile phone an integrated terminal on the fare system network equivalent to
in-station vending machines and card validators on buses.
Cubic first implemented mobile ticketing technology in 2006 and today hosts
travel award-winning barcode ticketing services in Germany for five public
transport associations representing 260 individual transport operators serving
more than 10 million customers. Cubic has also demonstrated NFC transit fare
applications transit with customers in San Francisco, Frankfurt, London, Los
Angeles, and San Diego. Since 1995 Cubic has been the industry leader in
deploying contactless smartcard technology including both closed-loop
contactless and EMV payment cards with its many international clients,
strongly positioning the company to facilitate the migration into mobile
services as the mobile community embraces compatible technology for its NFC
solutions. Cubic's NextBus is also the leading provider of bus and train
arrival alerts, also delivered on mobile phones.
Mobile support by transit agencies is now a service imperative. A recent
survey conducted by Pew Research reported that more than 91 percent of the
adult population has a cell phone and more than 58 percent of these are now
smartphones. This grew from 46 percent during the period extending from
February 2012 to May 2013. Further survey results indicate a very strong
correlation between transit ridership profiles and market segments having
higher percentages of smartphone ownership.^1
About Cubic Transportation Systems
Cubic® Transportation Systems, Inc., is part of Cubic Corporation. Cubic
Corporation is the parent company of three major business segments: Defense
Systems, Mission Support Services and Transportation Systems. Cubic Defense
Systems is a leading provider of realistic combat training systems and secure
communications systems. Mission Support Services is a leading provider of
training, operations, maintenance, technical and other support services for
U.S. and allied nations.
Cubic® Transportation Systems, Inc., is a leading integrator of payment and
information solutions and related services for intelligent travel
applications. Cubic delivers integrated systems for transportation and traffic
management, delivering tools for travelers to choose the smartest and easiest
way to travel and pay for their journeys, and enabling transportation
authorities and agencies to manage demand across the entire transportation
network – all in real-time. Cubic specializes in design, development,
manufacture, supply, installation, integration, services and information.
Services provided by Cubic include on-site management, central systems,
operations support, patron support, business support and field services.
Every year, nearly 7 billion rides are taken worldwide using Cubic payment and
information systems. Cubic has delivered over 400 projects in 40 major markets
on five continents. Active projects include London; Brisbane (Southeast
Queensland) region, Australia; New York/New Jersey region; Washington, D.C.
/Baltimore/Virginia region; Los Angeles region; San Diego region; San
Francisco region; Minneapolis/St. Paul; Chicago; Atlanta region; Miami (South
Florida) region; Vancouver and Edmonton, Canada; Sydney (New South Wales),
Australia; Germany; and Scandinavia.
For more information about Cubic, see the company's website at
^1 Smith, Aaron. Smartphone Ownership – 2013 Update. Pew Internet & American
Life Project, June 5, 2013,
on August 6, 2013.
Montner & Associates
PH: 203-226-9290 ext. 112
Timothy A. Hill
Director of Corporate Communications
This article was originally distributed on PRWeb. For the original version
including any supplementary images or video, visit
CONTACT: Cubic Corporation
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