Avis Names "It's Your Space" Facebook Photo Contest Winner
PARSIPPANY, N.J., Sept. 30, 2013 (GLOBE NEWSWIRE) -- Avis Car Rental today
announced that Brian Turner of Augusta, Georgia is the grand prize winner of
the "It's Your Space" Facebook photo contest. As the grand prize winner,
Turner will receive a 2014 BMW 328i for showing the world how an Avis vehicle
is "Brian's space."
The "It's Your Space" photo contest was an extension of the Avis advertising
campaign called "The Professionals," which features celebrities including
photographer Nigel Barker, golfer Steve Stricker, athlete Gabby Reece and chef
Thomas Keller, and shows how each one uses an Avis rental car as "their space"
to meet their specialized needs. Photo submissions were evaluated on
creativity/originality, quality of submission and theme, and the winning photo
was chosen by Barker.
"The 'It's Your Space' Facebook contest was designed to generate consumer
interest and enthusiasm for the brand — and it did just that. In fact, the
number of submissions exceeded our expectations and the Avis fan base on
Facebook increased by 450 percent," said Jeannine Haas, chief marketing
officer, North America, Avis Budget Group. "We thank Nigel Barker for helping
to make the contest a success and congratulate Brian Turner on his grand prize
Brian Turner's photo was taken while his friend Bob was driving to their next
destination. The two, along with friend John, were on a road trip to explore
each of the country's national parks.
"I chose Brian's photo as the winning image because I instantly felt like I
was in 'his space,'" said Nigel Barker. "The sheer enthusiasm, energy and
voyeuristic feel of the photo kept me wanting to go back and look at it."
For more information or to view the winning entry, visit www.facebook.com/avis
Avis Car Rental operates one of the world's best-known car rental brands with
approximately 5,750 locations in more than 165 countries. Avis has a long
history of innovation in the car rental industry and is one of the world's top
brands for customer loyalty. Avis is owned by Avis Budget Group, Inc.
(Nasdaq:CAR), which operates and licenses the brand throughout the world. For
more information, visit www.avis.com.
CONTACT: Alice Pereira
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