VivaKi Adds comScore to its Portfolio of 'SkySkraper Connect™' Preferred Data
comScore to deliver validated Campaign Essentials (vCE) to all of Publicis
Groupe through VivaKi's Data Platform, SkySkraper™
RESTON, Va., Sept. 30, 2013
RESTON, Va., Sept. 30, 2013 /PRNewswire/ --VivaKi and comScore today
announced a preferred data partnership that will bring enhanced viewability
and audience validation into SkySkraper, the Publicis Groupe big data platform
operated by VivaKi. As a SkySkraper Connect partner, comScore will make its
validated Campaign Essentials™ (vCE) available globally to all Publicis Groupe
companies through a single point of entry.
Publicis Groupe, including the company's programmatic media buying platform
Audience On Demand (AOD), will benefit from vCE's enhanced campaign
optimization and analysis, including real-time display and video campaign
measurement. This partnership is an extension of a relationship that was
brokered between VivaKi and comScore in August 2012 to seek greater ad
viewability metrics for marketers. vCE ensures ad engagement and on-target
campaign delivery while minimizing wasted spend. It also promotes brand
safety, a key priority for AOD.
"We are pleased to partner with VivaKi to expand viewability measurement and
validate audience delivery for its digital display and video campaigns across
Publicis Groupe," said Serge Matta, President of comScore. "By making vCE a
'SkySkraper Connect' partner, AOD, Publicis agencies and their clients will
all benefit from improved accountability, more granular insights, and the
ability to optimize campaigns in real-time."
"The comScore partnership exemplifies our company's commitment to leverage the
world's best technology and data providers to the benefit of our holding
company agencies and their clients," said Frank Voris, CEO of VivaKi.
"Through SkySkraper and the SkySkraper Connect partners, we can efficiently
deliver the richest available data feeds to our agencies and AOD through a
single source. SkySkraper does the infrastructural heavy lifting so the
agency teams can focus on the analytic work that drives client results."
About VivaKi and SkySkraper
Part of Publicis Groupe (Euronext Paris Exchange: FR0000130577; and part of
the CAC 40 index), VivaKi was established in 2008 to propel the digital
transformation and expertise of the Groupe and its agencies. Today we are the
global leader in digital advertising solutions, working with the world's
leading organizations to help them navigate the evolving and chaotic media
VivaKi owns and operates SkySkraper, a powerful, centralized data service that
performs the data collection and storage functions for Audience on Demand™ and
Publicis Groupe agencies. In pursuit of the world's most robust, secure,
useful data, VivaKi verifies SkySkraper data providers and designates them as
"SkySkraper Connect" partners, enabling them to deliver data feeds to all of
Publicis Groupe through a single point of entry. To date, 16 data partners
have been verified, including Google, MediaMath, Marin, Turn, Videology.
Visit us online at www.vivaki.com or follow us on Twitter: @VivaKi.
comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and
analytics, delivering insights on web, mobile and TV consumer behavior that
enable clients to maximize the value of their digital investments. For more
information, please visit www.comscore.com/companyinfo.
Cautionary Note Regarding Forward-Looking Statements
This release contains forward-looking statements within the meaning of Section
27A of the Securities Act of 1933 and Section 21E of the Securities Exchange
Act of 1934, including, but not limited to, expectations regarding the impact
and benefits to comScore from the vCE family of products, financial or
otherwise. These statements involve risks and uncertainties that could cause
our actual results to differ materially, including, but not limited to: the
features and characteristics of the products, the rate of development of the
digital marketing intelligence, Internet advertising and e-Commerce markets;
the growth of the Internet as a medium for commerce, content, advertising and
communications; and the acceptance of new products and methodologies by the
industry, including existing and prospective clients.
For a detailed discussion of these and other risk factors, please refer to
comScore's most recent respective Quarterly Reports on Form 10-Q, Annual
Reports on Form 10-K and from time to time other filings with the Securities
and Exchange Commission (the "SEC"), which are available on the SEC's Web site
Stockholders of comScore are cautioned not to place undue reliance on
forward-looking statements, which speak only as of the date such statements
are made. comScore does not undertake any obligation to publicly update any
forward-looking statements to reflect events, circumstances or new information
after the date of this press release, or to reflect the occurrence of
SOURCE comScore, Inc.
Contact: Andrew Lipsman, comScore, Inc., (312) 775-6510, firstname.lastname@example.org;
or Cheri Carpenter, VivaKi, 312.220.6218, Cheri.email@example.com
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