ServiceSource Announces Platinum Sponsorship of Dreamforce 2013

  ServiceSource Announces Platinum Sponsorship of Dreamforce 2013

30 Rock Star Alec Baldwin to Share Secrets of Transformation in ServiceSource
Super Session

Dreamforce '13

Business Wire

SAN FRANCISCO -- September 30, 2013

ServiceSource® (NASDAQ: SREV), the global leader in recurring revenue
management, today announced its platinum sponsorship of’s
Dreamforce 2013 conference (, November 18-21 at the Moscone
Center in San Francisco. Famed actor Alec Baldwin will join ServiceSource for
a session on the principles of transformation, based on his memorable film and
television appearances in works such as 30 Rock, Malice and Glengarry Glen

“We live in a world where companies must work harder than ever to retain
customers while continuously demonstrating value. That means they need to
adapt to a constant state of change,” said Mike Smerklo, chairman and CEO of
ServiceSource. ”At Dreamforce, we’ll show attendees how to leverage the cloud
to unleash massive revenue potential from their existing customers. We also
welcome award-winning actor Alec Baldwin to our Dreamforce Super Session,
where he’ll share secrets of transformation from his long and storied career.”

“I’m excited to share the stage with ServiceSource at Dreamforce 2013,” said
actor Alec Baldwin. “Over the past three decades I’ve played many different
roles, and I’ve learned what it takes to engage and connect with my audience.
I look forward to discussing how businesses can use the same techniques to
create customers for life.”

ServiceSource provides Renew OnDemand™, the world’s leading cloud application
for helping technology sales and channel teams maximize recurring revenue from
their software, hardware and SaaS renewals. Combined with Salesforce, Renew
OnDemand is designed to drive increased revenues through the entire customer
lifecycle. Dreamforce attendees can learn more about ServiceSource’s recurring
revenue sessions, educational breakouts, hands-on demonstrations and more at

“Businesses around the world are turning to social and mobile cloud
technologies to create deeper connections with their customers,” said Lynn
Vojvodich, chief marketing officer, “Dreamforce attendees will
experience firsthand how working with and partners such as
ServiceSource can accelerate their transformation into customer companies.”

At Dreamforce, ServiceSource will demonstrate Renew OnDemand, in addition to
sharing best practices around how Renew OnDemand and the cloud can drive
recurring revenue and increase customer retention. Dreamforce attendees are
invited to attend short tutorials and product demos in the ServiceSource booth
(#1423N) and at the following educational sessions:

  *Breaking Baldwin: The Art and Businessof Transformation – Dreamforce
    Super Sessionwith actor Alec Baldwin and Mike Smerklo, CEO of
    ServiceSource on Wednesday, November 20, at 3:30-4:30 PM.
  *Recurring Revenue: The Gift that Keeps on Giving-customer success
    session with a leading Global 200 technology company.
  *Where Art and Science Collide: From New Sales to Renew Sales–  leading
    customers discuss how they drive recurring revenue.
  *Don't be a One-Hit Wonder: Five Steps to Lower Churn–best practices to
    keep and grow your customer baseon Tuesday, November 19, at 3 PM.

Dreamforce 2013 is the world’s largest vendor technology conference, and
expects to welcome more than 120,000 registered attendees to experience the
power of social and mobile cloud computing and connect with their customers in
a whole new way. With more than 1,000 sessions and 300 cloud companies in the
expo, attendees can participate in interactive sessions, hands-on training
with cutting-edge technology, thousands of live demos and unparalleled
networking. Dreamforce 2013 offers attendees everything they need to
accelerate their customer company transformation in four days, under one roof.

Additional Information

  *Register for Dreamforce:
  *Become a fan of Dreamforce on Facebook:
  *Follow @Dreamforce on Twitter:

About ServiceSource

ServiceSource International, Inc. (NASDAQ: SREV) is the global leader in
recurring revenue management. Renew OnDemand™, the only cloud application
built specifically to grow recurring revenue, automates a highly valuable but
typically manual business process. By leveraging big data to give companies a
complete view of their customers, Renew OnDemand and our proven services drive
higher subscription, maintenance, and support revenue, improved customer
retention, and increased business predictability.

With over a decade of experience focused exclusively on growing recurring
revenue, ServiceSource's products and services are based on proven best
practices and global benchmarks. Headquartered in San Francisco,
ServiceSource® manages over $9 billion in recurring revenue for the world’s
largest and most respected technology companies. ServiceSource renews a
customer contract every 47 seconds through engagements in more than 150
countries and 40 languages. For more information, please go to

Forward-Looking Statements

This press release contains forward-looking statements, including statements
regarding the benefits ofServiceSourceofferings, our managed services and
our Renew OnDemand cloud platform and application. These forward-looking
statements are based on our current assumptions and beliefs, and involve risks
and uncertainties that could cause our results to differ materially from those
expressed or implied in our forward-looking statements. Those  risks and
uncertainties include, without limitation, fluctuations in our quarterly
results of operations; the risk of material defects or errors in the our
software offerings or their failure to meet customer expectations; migrating
customers to Renew OnDemand and the ability to integrate Renew OnDemand with
other third-party applications used by our customers; errors in estimates as
to the renewal rate improvements and/or service revenue we can generate for
our customers; our ability to grow the market for service revenue management;
our ability to protect our intellectual property rights; the risk of claims
that our offerings infringe the intellectual property rights of others;
changes in market conditions that impact our ability to sell the Renew
OnDemand solution and/or generate service revenue on our customers' behalf;
the possibility that our estimates of service revenue opportunity under
management and other metrics may prove inaccurate; demand for our offering
that falls short of expectations; our ability to keep customer data and other
confidential information secure; our ability to adapt our solution to changes
in the market or new competition; general political, economic and market
conditions and events; and other risks and uncertainties described more fully
in our periodic reports and registration statements filed with theSecurities
and Exchange Commission, which can be obtained online at the Commission's
website at All forward-looking statements in this press
release are based on information currently available to us, and we assume no
obligation to update these forward-looking statements.

Connect with ServiceSource:


ServiceSource, Renew OnDemand and anyServiceSourceproduct or service names
or logos above are trademarks ofServiceSource International, Inc. All other
trademarks used herein belong to their respective owners.


Randy Brasche, 415-901-7719
Lewis PR
Dan Walsh, 415-432-2400
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