Responsys Adds Three Marketing Cloud Software Veterans to Leadership Team

Responsys Adds Three Marketing Cloud Software Veterans to Leadership Team 
New Executives Bring Deep Marketing Cloud Software Expertise to Help
Companies Make the Shift to Marketing Orchestration 
SAN BRUNO, CA -- (Marketwired) -- 09/27/13 --  Responsys, Inc.
(NASDAQ: MKTG), a marketing cloud software and services leader, has
made three strategic, senior level hires: Jim Soss, Senior Vice
President & General Manager of Enterprise Business, leads Responsys'
North American account services and agency teams; Dmitry Kroshka,
Vice President of Display Operations, is in charge of the company's
display advertising business; and Jeff Clayton, Vice President of
Partner Strategy and Alliances, oversees Responsys' strategic
partnerships and integrations with other marketing technology
applications and CRM systems. All three bring proven expertise and
leadership that will help Responsys customers shift their strategies
away from mass marketing campaigns and towards individual customer
experiences that are orchestrated across the digital channels at
massive scale.  
"Our customers rely on us for the technology and counsel that will
help them become more strategic marketers in a world where consumers
are demanding more from their relationships with brands," said Dan
Springer, Chairman and CEO of Responsys. "To achieve this, we've
built an exceptional leadership team at Responsys, to which Jim,
Dmitry and Jeff are excellent additions. Each brings deep expertise
in technology and hands-on experience building and executing
successful digital marketing strategies, which will be invaluable to
our customers and our account service teams." 
Jim Soss is a proven leader with strong expertise in all facets of
digital marketing and advertising, big data and SaaS solutions. He
was most recently CEO of Red Aril, an innovative online data
management and technology company, focused on providing real-time
audience and media optimized solutions for digital advertising and
marketing, which was acquired by Hearst-owned agency, iCrossing in
2011. Before that, he held senior executive positions at Acxiom and
"Responsys is at the forefront of the major shift away from mass
marketing tactics and towards programs that are centered entirely on
the customer," said Soss. "I am excited to work with the incredible
team of marketing professionals at Responsys who are all committed to
helping the world's most prolific brands navigate this shift and
start realizing the ROI of truly individualized marketing." 
Dmitry Kroshka is an experienced marketing strategist and a 15 year
veteran of the advertising and media world. Most recently, he was
Head of Advertising Innovation at LocalResponse, a mobile and desktop
targeted ad network. His background includes numerous roles in direct
and digital marketing agencies, including Draft/FCB and ME+YOU, as
well as strategic consulting for ESPN, Lifetime TV and Time Media. 
"I joined Responsys so that I could be part of a company that is
reinventing the way brands reach and talk to their customers in a
multi-channel digital world," said Kroshka. "I'm thrilled to be
working on growing our innovative display offering, which enables
brands to leverage the first party data they have about their
customers to deliver display ads as part of an orchestrated
cross-channel journey or interaction."  
Jeff Clayton brings more than 25 years of sales and digital marketing
industry experience to Responsys. With this position, he returns to
Responsys -- he was formerly Vice President of Strategic Alliances &
Corporate Strategy -- after five years working in the broader
database marketing and web analytics industries. Most recently, he
was Vice President of Interactive Product Strategy at web analytics
and customer intelligence company, Webtrends, and before that, he was
in charge of interactive product strategy at customer relationship
marketing firm, Merkle. 
"The marketing technology space has never been hotter and Responsys
has a tremendous opportunity to enhance its offering through
strategic partnerships with like-minded digital marketing
innovators," said Clayton. "I bring to this role the industry
experience and relationships to make these alliances as successful as
possible for Responsys and our customers." 
Suggested Tweet on Today's @Responsys News 

--  Click to Tweet: Three #digitalmarketing stars join @Responsys to help
    companies make the shift to marketing orchestration

About Responsys
 Responsys (NASDAQ: MKTG) is a leading marketing cloud
software and services company. Our mission is to enable the smartest
marketing in the digital world. The most respected brands across the
globe use the Responsys Interact Marketing Cloud to manage their
digital relationships and deliver the right marketing to their
customers across email, mobile, social, display and the web. Our
customers gain competitive advantage through the automation,
individualization, and coordination of cross-channel marketing
interactions at massive scale. Founded in 1998, Responsys is
headquartered in San Bruno, California and has offices throughout the
world. For more information visit:  
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Heather MacKinnon
Responsys, Inc.
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