HealthCorps® President Michelle Bouchard Joins Theodent Advisory Board

    HealthCorps® President Michelle Bouchard Joins Theodent Advisory Board

PR Newswire

NEW ORLEANS, Sept. 27, 2013

NEW ORLEANS, Sept. 27, 2013 /PRNewswire/ -- Theodent™, maker of fluoride-free
toothpastes, announced the appointment of Michelle Bouchard to the company's
prestigious board of advisors.Bouchard is president of HealthCorps®, a 501
(C) 3 co-founded by Dr. Mehmet Oz, the world-renowned cardiac surgeon and
two-time Daytime Emmy® Award-winning host of the three-time Daytime Emmy®
Award-winning "The Dr. Oz Show," and his wife, Lisa Oz, to combat the
childhood obesity crisis.

"World class research, technology, and patents attract world class talent,"
says Theodent™ President & CEO, Dr. Arman Sadeghpour. "Michelle is joining
some of the world's biggest thought leaders in their respective fields. We
have been fortunate to work with Dr. John Elstrott, current chairman of the
board of Whole Foods Market, Mr. Peter Kellogg, current EVP and CFO of MERCK
Pharmaceuticals, and Ms. Raina Penchansky, the former Vice President of global
communications for Coach, who have all helped us in our marketing, business,
and brand strategies for our revolutionary new line of non-fluoride based
toothpastes."

Since the company's inception in 2007, Theodent has continued to implore the
talents of a team whose expertise and experience are compatible with the
company's mission of improved dental health through the use of a Rennou™, the
toothpaste's patented, trademarked, and safe-to-swallow active ingredient. A
recent article published in the prestigious journal, Caries Research reported
that theobromine, a naturally occurring extract from chocolate contained in
Rennou™, works better than fluoride in even lower concentrations to strengthen
teeth and without the concerns of fluoride's toxicity. Dr. Sanford Miller,
former head of the food bureau for the FDA, has also served on Theodent's
advisory board and helped the company achieve GRAS status or "Generally
Regarded As Safe" designation for theobromine, which the FDA's highest
standard for food safety additives.

"As President of Healthcorps®, Ms Bouchard oversees more than 90 staff members
and an operating budget of $8.6 million that impacts about 300,000 people
across 13 states and Washington, DC. Her 20 years of experience will prove
invaluable as we continue to license Rennou™ and grow Theodent's fluoride-free
product lines," said Dr. Tetsuo Nakamoto, CSO for Theodent™.

In February, the company launched Theodent™ Kids, a new chocolate-flavored
version that is gentler than Theodent™ Classic and its clinical counterpart
Theodent™ 300. Theodent™ Kids retails for $9.99 and is available for sale on
the company's website, and in select Whole Foods Markets nationwide.

Theodent is planning to release the results of an 80-person clinical trial at
this year's American Dental Association national conference in the company's
hometown of New Orleans. President William Clinton is this year's ADA keynote
speaker.

For more information please visit: www.theodent.com .

Contact: 504-264-5050 or info@theodent.com



SOURCE Theodent

Website: http://www.theodent.com
 
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