Honda Releases "3D-View," Interactive Web Content Using CG to Reproduce Ayrton
Senna's Fastest Lap at Suzuka Circuit
Tokyo, Sept 27, 2013 - (JCN Newswire) - Honda Motor Co., Ltd. today released
the 3D-View, new interactive web content that enables users to experience the
engine sound and driving trajectory reproduced into 3-dimensional computer
graphics (CG) based on data recorded of Ayrton Senna driving the McLaren-Honda
MP4/5 in the FIA(1) Formula One (F1) World Championship at Suzuka Circuit in
1989. Honda developed this content as part of the "dots"(2) project
through which Honda studies how people enjoy relationships with automobiles,
and the content was posted within the "dots lab by internavi" section
of the Internavi website. (URL:
The 3D-View reproduces the engine sound based on the analysis of actual data,
including accelerator control, engine speed and vehicle speed, that was
recorded when Ayrton Senna marked a then lap record at Suzuka Circuit during
qualifying for the 1989 F1 Japan Grand Prix. Moreover, data of his driving
trajectory was given new life through 3-dimensional CG expressive technologies,
enabling users to enjoy it while changing from various points of view.
The 3D-View was created as part of Honda's "Ayrton Senna 1989"
project(3), through which Honda has already released a movie titled
"Ayrton Senna 1989" that reproduces Senna's then fastest lap at
Suzuka Circuit using sound and light, as well as an iPhone(4) app called
"Sound of Honda" that enables users to enjoy driving with the sound
of the McLaren-Honda MP4/5 by synchronizing it with their own car.
(1) FIA is an abbreviation for the Federation Internationale de
(2) The "dots" stands for "design our transportation
story." Through the dots project, Honda strives to provide useful services
to more users by combining information collected through the Honda Internavi
system and various real-time information made available in society.
(3) Honda's project to create new experiences through precise
reproduction of driving data recorded during the qualifying for the 1989 F1
Japan Grand Prix when Ayrton Senna marked the lap record of Suzuka Circuit at
(4) iPhone is a registered trademark of Apple Inc.
Honda Motor Co., Ltd. (TSE:7267/NYSE:HMC/LSE:HNDA.L) is one of the leading
manufacturers of automobiles and power products and the largest manufacture of
motorcycles in the world. Honda has always sought to provide genuine
satisfaction to people worldwide. The result is more than 120 manufacturing
facilities in 30 countries worldwide, producing a wide range of products,
including motorcycles, ATVs, generators, marine engines, lawn and garden
equipment and automobiles that bring the company into contact with over 19
million customers annually. For more information, please visit
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