Fox to Air Barrett-Jackson Collector Car Auction Live for the First Time Ever
on Broadcast Television
"The World's Greatest Collector Car Auctions(TM)" Will Be Available
to the Largest Television Audience in Auction History on Saturday,
SCOTTSDALE, AZ -- (Marketwired) -- 09/27/13 -- Barrett-Jackson, "The
World's Greatest Collector Car Auctions(TM)" announced today during
its popular Las Vegas Auction that coverage of the company's flagship
Scottsdale Auction will air live for the first time on the FOX
broadcast network in January. This coverage is in addition to
existing coverage on other platforms within the FOX family of
networks. The increased exposure will give Barrett-Jackson the
largest audience in collector car auction history, further
establishing the Scottsdale Auction as a world-renowned lifestyle
FOX will broadcast two hours of live event coverage on Saturday,
Jan.18, from 1-3 p.m. MT (3-5 p.m. ET). More than 40 hours of
additional coverage from Scottsdale will be shown on other FOX
networks. The detailed programming schedule will be announced in
"We are thrilled to broaden our relationship with the FOX family of
networks to carry our car collecting tradition into the homes of more
than 100 million households beginning with our 2014 Scottsdale
Auction," said Craig Jackson, Chairman and CEO of Barrett-Jackson.
"This is a great opportunity for our existing fan base and new car
enthusiasts to follow the exciting collector car industry."
Expanded Barrett-Jackson coverage will benefit the collector car
hobby, allowing more viewers to see the variety of classics, exotics,
muscle cars, hot rods, resto-mods and contemporary collectibles on
the market today. This new, national platform will attract a more
diverse audience to the industry, providing additional viewing
opportunities to the new generation of automotive fans.
"With the boom of the collector car industry and the success of
Barrett-Jackson, we wanted to offer all FOX viewers the opportunity
to see this iconic event throughout the country," said Patrick
Crakes, FOX Sports Senior Vice President of Programming & Research.
"It is the perfect time to bring collector car culture to a more
extensive national audience."
"Since our current coverage in Las Vegas has been such a hit, we're
happy to share more of the auction action with a larger audience,"
Crakes added. "Our outstanding relationship with the Barrett-Jackson
staff and the exciting lineup of collector cars for the 2014
Scottsdale event is sure to make national coverage a success."
For more information about Barrett-Jackson, visit
http://www.barrett-jackson.com or call (480) 421-6694. To purchase
tickets, please visit http://www.barrett-jackson.com/scottsdale/.
About The Barrett-Jackson Auction Company
Established in 1971 and
headquartered in Scottsdale, Ariz., Barrett-Jackson, the world's
leading collector car auction and automotive lifestyle event,
specializes in providing products and services to astute classic and
collector car owners and automotive enthusiasts around the world. The
company produces "The World's Greatest Collector Car Auctions(TM)" in
Scottsdale, Ariz., Palm Beach, Fla., Las Vegas, Nev. and Reno Tahoe,
Nev., where hundreds of world's most sought-after, unique and
valuable automobiles cross the block in front of a global audience.
Barrett-Jackson also endorses a one-of-a-kind collector car insurance
offering for collector vehicles and other valued belongings. With an
unprecedented expert staff, including Craig Jackson, Steve Davis and
Gary Bennett who have over 130 years of combined experience in the
automotive field, Barrett-Jackson offers the most diverse and
desirable inventory accompanied with trustworthy and transparent
customer service. More information about Barrett-Jackson, including
details on expanded television coverage on the FOX family of
networks, including National Geographic, can be found at
www.barrett-jackson.com, or by calling (480) 421-6694. 'Like' us on
Facebook or follow us on Twitter @Barrett_Jackson.
About FOX Sports
FOX Sports is the umbrella entity representing 21st
Century FOX's wide array of multi-platform US-based sports assets.
Built with brands capable of reaching more than 100 million viewers
in a single weekend, FOX Sports includes ownership and interests in
linear television networks, digital and mobile programming, broadband
platforms, multiple web sites, joint-venture businesses and several
licensing partnerships. FOX Sports includes the sports television arm
of the FOX Broadcasting Company; FOX Sports 1; FOX Sports 2; Fox's 22
regional sports networks, their affiliated regional web sites and FSN
national programming; FOX Soccer Plus and FOX Soccer 2Go; FOX
Deportes and FOX College Sports. In addition, FOX Sports also
encompasses FOX Sports Digital, which includes FOXSports.com on MSN,
FOX Sports GO, Whatifsports.com, Scout.com and Yardbarker.com. Also
included in the Group are FOX's interests in joint-venture businesses
Big Ten Network, BTN 2Go and STATS, LLC, as well as licensing
agreements that establish the FOX Sports Radio Network.
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Sanaz Marbley/Allyson Molina
JMPR Public Relations
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