Audi Brings R8 to Life With Exclusive Content Through Newly Launched Audi
Library iPad App
HERNDON, VA -- (Marketwired) -- 09/27/13 --
-- 2014 Audi R8 brought to life with animation and video content through
a digital brochure in the all-new Audi Library iPad(R) app
-- Newly launched S Tronic video highlights the Audi R8's exceptionally
fast shifting transmission
-- The highly anticipated #WantAnR8 program returns
Audi of America celebrates its many passionate enthusiasts with the
newly launched 'Audi Library' app for the Apple iPad(R). The
innovative app will offer Audi customers the opportunity to configure
their own personal 2014 R8 V10 plus on the fully interactive digital
brochure as well as access dynamic Audi content.
In conjunction with the new Audi Library app, Audi has released a new
video on the lightning quick S tronic(R) transmission. The video
engages and excites sportscar enthusiasts by highlighting the
incredibly fast shifting seven-speed S tronic double clutch
transmission on the track.
For a lucky few, the dream to drive the new 2014 R8 will become a
reality. This October, one of the most successful Twitter campaigns
of all time, #WantAnR8, returns to social media in a brand new way.
The #WantAnR8 program allows contest winners the exclusive
opportunity to borrow an R8 for the day either on the track or in
their hometown. In two previous iterations, the contest generated
record engagement with Audi fans seeing more than 100,000 mentions of
the hashtag, #WantAnR8.
To watch the S tronic(R) video:
To download the Audi Library App: http://bit.ly/AudiLibrary
Audi of America, Inc. and its U.S. dealers offer a full
line of German-engineered luxury vehicles. AUDI AG is among the most
successful luxury automotive brands globally. Audi was a
top-performing luxury brand in Europe during 2012, and broke all-time
company sales records in the U.S. Through 2016, AUDI AG will invest
about $17 billion on new products, facilities and technologies. Visit
www.audiusa.com or www.audiusanews.com for more information regarding
Audi vehicles and business topics.
Audi of America Communications
Product and Motorsports Communications
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