2014 MAZDA6 EARNS 'ADVANCED' RATING BY INSURANCE INSTITUTE FOR HIGHWAY SAFETY

2014 MAZDA6 EARNS 'ADVANCED' RATING BY INSURANCE INSTITUTE FOR HIGHWAY SAFETY

PR Newswire

WASHINGTON, Sept. 27, 2013

WASHINGTON, Sept. 27, 2013 /PRNewswire/ --The 2014 Mazda6 today earned an
"Advanced" rating by the Insurance Institute for Highway Safety (IIHS) for its
performance of front crash prevention systems. The Mazda6 also earned the "Top
Safety Pick+" rating – the first Mazda to earn this new, more demanding
designation, by receiving a rating of "Good" on frontal moderate overlap,
side, roof and head restraint tests, and "Acceptable" on the new small overlap
test.

"The 'Advanced' rating from IIHS illustrates Mazda's continued commitment to
developing vehicles that offer not only the highest levels of occupant crash
protection, but vehicles that are also fun to drive," said Mazda North
American Operations (MNAO) President and CEO Jim O'Sullivan.

IIHS introduced its new rating system based on research by the Highway Loss
Data Institute (HLDI) indicating that forward collision warning and automatic
braking systems are helping drivers avoid front-to-rear crashes.

The 2014 Mazda6 features several all-new safety systems under the umbrella
known as
i-ACTIVSENSE. These technologies use sensing devices such as milliwave radars
and cameras to support the driver in recognizing hazards, avoiding collisions
and minimizing damage should accidents occur. While these systems will not
eliminate accidents, their intent is to minimize them and reduce the severity
of a crash.

The features available under i-ACTIVSENSE for North America are:

  oHigh Beam Control (HBC) – The system automatically switches the headlamps
    between high and low beams.
  oBlind Spot Monitoring (BSM) – This safety confirmation system detects
    objects located in blind-spot areas to the sides and rear of the vehicle
    and issues a visual alert within the outside mirrors for the driver to
    see. Should the turn signal be on for the direction in which the "blind"
    object is located, audible beeps will alert the driver.
  oLane Departure Warning System (LDWS) – This system monitors the lane
    markings on the road and issues a warning to the driver when it predicts
    that the vehicle is going to depart from its lane unintentionally.
  oForward Obstruction Warning (FOW) – This system monitors the vehicle ahead
    and issues both audible and visual alerts to help the driver take evasive
    action when it determines a high risk of collision to exist. FOW operates
    when traveling between speeds of 9 and 92 mph.
  oSmart City Brake Support (SCBS) – When traveling at speeds of less than 19
    mph, SCBS helps prevent or minimize a collision with a vehicle. Should the
    imbedded laser sensor detect an object, and the system calculates there
    may be a high risk for collision, the brake pedal travel is reduced in
    order to hasten braking. Should the driver fail to perform an avoidance
    maneuver, the system will activate an automatic braking function.
  oMazda Radar Cruise Control (MRCC) – The system determines the difference
    in speed and distance to the vehicle in front and will automatically
    adjust the cruising speed in order to maintain a safe distance.
  oAdaptive Front-lighting System (AFS) – Optimizes distribution of light
    from the headlights in accordance to driving circumstances. Depending on
    vehicle speed and steering input, AFS points the low-beam headlights into
    the direction the driver intends to travel.
  oRear Cross Traffic Alert (RCTA) – Radars are used to detect objects
    approaching the vehicle from either side. Audible and visual warnings
    alert the driver of objects in the monitored area.

Priced competitively, the Mazda6 starts at $20,990^^[1] MSRP, offering an
attractive, more affordable starting point for consumers than the best-selling
vehicles in the segment.Equipped with a SKYACTIV-G 2.5-liter gasoline engine
and SKYACTIV-MT six-speed manual, entry-level i Sport models offer high-level
features starting with the largest standard wheels amongst its competitors
with 17-inch aluminum alloys, power side view mirrors, automatic headlight
shutoff as well as exterior body-color cues in the shark-fin antenna, door
handles, outside mirrors and front and rear bumpers. The Mazda6 also achieves
an EPA-rate best-in-class highway fuel economy of up to 40 highway mpg.

Mazda North American Operations is headquartered in Irvine, Calif., and
oversees the sales, marketing, parts and customer service support of Mazda
vehicles in the United States and Mexico through more than 700
dealers.Operations in Mexico are managed byMazdaMotor de Mexico in
MexicoCity.

For more information on Mazda vehicles, including photography andb-roll
please visit the onlineMazda media center atwww.mazdausamedia.com.

[1] Starting price is manufacturer's suggested retail price (MSRP). MSRP does
not include $795 destination charge (Alaska $840), title, taxes, license,
options and dealer charges. Actual prices set by dealer and may vary.

SOURCE Mazda North American Operations

Website: http://www.mazdausa.com
Contact: Tamara Mlynarczyk, Mazda North American Operations, 202-467-5092