Kashi To Sponsor Kikkan Randall For Sochi 2014 Olympic Winter Games

     Kashi To Sponsor Kikkan Randall For Sochi 2014 Olympic Winter Games

U.S. Olympic Cross-Country Skiing Star Inspires Positive Eating

PR Newswire

BATTLE CREEK, Mich., Sept. 27, 2013

BATTLE CREEK, Mich., Sept. 27, 2013 /PRNewswire/ -- With the Sochi 2014
Olympic Winter Games  quickly approaching,  Kashi® today announced its
official sponsorship of cross-country skier Kikkan Randall. Kikkan will work
with Kashi to spread the word that living a healthy, positive lifestyle begins
with eating right.

(Logo: http://photos.prnewswire.com/prnh/20130927/CG87430LOGO)

"At Kashi, we're passionate about the power of positive eating, and we really
found a perfect partner in Kikkan," said John King, Kashi marketing director.
"She believes natural foods and progressive nutrition are the first steps to
living a balanced life, and she's going to inspire fans around the world to
eat a little better every day."

For nearly thirty years, Kashi has been a pioneer in the natural foods
industry, providing people with great-tasting, nutritious and innovative

"Nutrition is a huge part of my routine as an endurance athlete, and Kashi's
products provide me with the right nutrients to give me energy for my
workouts," said Kikkan Randall. "I believe in living a healthy and active
lifestyle, and one of my goals is to inspire others to do the same, which
includes eating positively so they too can pursue the things they love."

Meet Kikkan Randall – Cross-Country Skiing
Kikkan is a three-time Olympian who first started skiing to stay in shape as a
cross-country runner during the winter season. Since her first Olympic Games
in 2002, Kikkan has become the most successful U.S. female cross country skier
in history, winning back-to-back World Cup sprint titles and the U.S. Women's
Ski Team's first ever World Championship medal in 2009. A 2013 World Champion,
Kikkan first started eating Kashi as a child with her father and now energizes
for her training and competitions with Kashi GOLEAN cereals.

To learn more about Kikkan Randall and the power of positive eating with
Kashi, visit http://www.kashi.com.

Suggested Tweets

  oClick to Tweet: With #Sochi2014 right around the corner, @kikkanimal is
    fueling with #Kashi. Are you harnessing the power of positive eating?
  oClick to Tweet: As she prepares for #Sochi2014, @kikkanimal is committed
    to the power of positive eating. How do you #eatpositive? #Sochi2014

About Kashi Company
Founded in 1984, Kashi dreams of a world where everyone embraces natural
health. As a natural lifestyle pioneer, Kashi is passionate about and
committed to improving the health of people and our planet. By providing
great tasting, nutritious and progressive foods, Kashi enables people to
achieve optimal health and wellness, while also leading them on a path toward
embracing a natural lifestyle. Kashi encourages people to live their best
lives through its interactive online community at Kashi.com and the Kashi REAL
Tour, a lifestyle immersion program and national grassroots tour that educates
people about the importance of natural foods and healthy living. The company
also champions non-profit organizations working to keep real food in the minds
and hands of communities across the country through the Kashi REAL Project.
To learn more about nearly 30 years of Kashi's mission, sustainable efforts,
values and roots, check out What We Believe on Kashi.com.

Kashi's products are natural, minimally processed and free of highly refined
sugars, artificial additives and preservatives. Kashi^® brands and foods
include: GOLEAN^® cereals and bars; Kashi^® Heart to Heart^® cereal, instant
oatmeal and whole grain crackers; Kashi^® 7 Whole Grain Puffs, Honey Puffs,
Nuggets and Flakes cereals; Kashi^® Good Friends^® cereal; Kashi^® Autumn
Wheat^®, Cinnamon Harvest^®, Island Vanilla^®, Simply Maize^®, Indigo
Morning^™, Berry Fruitful^®, Blackberry Hills^® and Strawberry Fields^®
(organic) cereals; Kashi^® Honey Sunshine^® and Berry Blossoms^® cereals;
Kashi Black Currant Walnut^® cereal; Kashi^® Pita Crisps; Kashi^® chewy and
crunchy granola bars, layered granola bars, soft-baked cereal bars, soft n'
chewy bars; Kashi^® snack crackers and cookies; Kashi^®all natural frozen
waffles, entrees and pizzas; Kashi^®Steam Meal™ and Kashi^® 7 Whole Grain

Join the Kashi community online at www.kashi.com, on Facebook at
www.facebook.com/kashi and visit us on YouTube at www.youtube.com/user/kashi.

About Kellogg Company
At Kellogg Company (NYSE: K), we are driven to enrich and delight the world
through foods and brands that matter. With 2012 sales of $14.2 billion,
Kellogg is the world's leading cereal company; second largest producer of
cookies, crackers and savory snacks; and a leading North American frozen foods
company. Every day, our well-loved brands nourish families so they can
flourish and thrive. These brands include Kellogg's®, Keebler®, Special K®,
Pringles®, Frosted Flakes®, Pop-Tarts®, Corn Flakes®, Rice Krispies®, Kashi®,
Cheez-It®, Eggo®, Coco Pops®, Mini-Wheats®, and many more. Because we believe
in the power of breakfast, we focus our philanthropic efforts global hunger
relief through our Breakfasts for Better Days™ initiative, providing 1 billion
servings of cereal and snacks - more than half of which are breakfast - to
children and families in need by the end of 2016. To learn more about our
responsible business leadership, foods that delight and how we strive to make
a difference in our communities around the world, visit

SOURCE Kellogg Company

Website: http://www.kelloggcompany.com
Website: http://www.kashi.com
Contact: Callie Bruhn, 503-471-6816, callie.bruhn@edelman.com; or Media
Hotline, Kellogg Company, 269-961-3799, media.hotline@kellogg.com
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