Crocs, Inc. Honored For Innovation And Product Development With Two National
Footwear Leader Named Innovative Company of the Year by Consumer Goods
Technology and its Chief Product Officer Recognized as Product
Development/Management Executive of the Year by the American Business Awards
NIWOT, Colo., Sept. 26, 2013
NIWOT, Colo., Sept. 26, 2013 /PRNewswire/ -- Crocs, Inc. (NASDAQ: CROX), the
global footwear leader known for bringing comfort to the world's feet, was
recognized last week with two national awards for achievements in innovation
and product development. On Monday, September 16, Dale Bathum, Crocs' chief
product officer, was awarded the Gold Stevie for Product
Development/Management Executive of the Year by the American Business Awards.
The company's focus on innovation was honored on Friday, September 20, as
Consumer Goods Technology (CGT) named Crocs Innovative Company of the Year
during the annual CGT Consumer Goods Growth & Innovation Forum.
"These awards are a testament to the continued evolution and global growth of
the Crocs brand," said John McCarvel, president and chief executive officer of
Crocs. "These awards speak to the hard work and dedication of all of our
valued Crocs employees who are committed to making our mission to bring
colorful, fun, innovative and comfortable footwear to the world's feet a
Bathum was awarded the Gold Stevie for Product Development/Management
Executive of the Year by the American Business Awards for his achievements in
product diversification and innovation. The American Business Awards are the
nation's premier business awards program. More than 3,200 nominations from
organizations of all sizes and in virtually every industry were submitted this
year for consideration in a wide range of Stevie Award categories. Bathum was
recognized by the American Business Awards for his role in helping Crocs shift
from a one-shoe company to a global lifestyle brand that today offers more
than 300 four-season styles.
Crocs was named Innovative Company of the Year award by CGT during the 2013
Consumer Goods Growth & Innovation Forum for its continued focus on global
growth and product evolution. Each year, CGT's Innovation Awards honor
consumer focused brands that have displayed excellence in bringing new
products to market with a focus on successful innovation. Crocs was recognized
by CGT due in large part to the successful launch of several new lines,
including its Huarache collection and Crocs™ Golf with Hank Haney golf shoes.
Beyond the introduction of new products, the company leveraged its core value
of innovation to drive new consumer marketing campaigns and update its website
and mobile shopping capabilities.
About Crocs, Inc.
Crocs, Inc. is a world leader in innovative casual footwear for men, women and
children. Crocs offers several distinct shoe collections with more than 300
four-season footwear styles. All Crocs™ shoes feature Croslite™ material, a
proprietary, revolutionary technology that gives each pair of shoes the soft,
comfortable, lightweight, non-marking and odor-resistant qualities that Crocs
fans know and love. Crocs fans "Get Crocs Comfort Inside" every pair of shoes,
from the iconic clog to new sneakers, sandals, boots and heels. Since its
inception in 2002, Crocs has sold more than 200 million pairs of shoes in more
than 90 countries around the world. The brand celebrated reaching $1 billion
in annual sales in 2011.
Get social with Crocs – www.crocs.com, www.facebook.com/crocs,
About the Stevie Awards
Stevie Awards are conferred in four programs: The American Business Awards,
The International Business Awards, the Stevie Awards for Women in Business,
and the Stevie Awards for Sales & Customer Service. A fifth program, the
Asia-Pacific Stevie Awards, will debut this year. Honoring organizations of
all types and sizes and the people behind them, the Stevies recognize
outstanding performances in the workplace worldwide. Learn more about the
Stevie Awards at www.StevieAwards.com.
About the CGT Innovation Awards
The awards process started in May, when nominations in two award categories -
Most Innovative Product and Most Innovative Company -- were collected from
consumer goods executives, industry analysts, consultants and technology
providers. These nominations were then narrowed down to a group of five
finalists by CGT's editorial staff based on multiple award criteria, including
success realized since launch. This short list was then sent to CGT's
Editorial and Research Advisory Boards, which elected one "Winner" for each of
the two categories. Learn more by visiting http://consumergoods.edgl.com/.
SOURCE Crocs, Inc.
Contact: Katy Michael, (303) 848-7630, firstname.lastname@example.org
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