Olympus Launches DIEGO® ELITE Multidebrider® Platform for Sinus, Turbinate, Tonsil, Adenoid and Laryngeal Surgeries

 Olympus Launches DIEGO® ELITE Multidebrider® Platform for Sinus, Turbinate,
                   Tonsil, Adenoid and Laryngeal Surgeries

New technology delivers optimal tissue dissection with built-in hemostasis and
improves speed of sinus surgeries by 12%

PR Newswire

CENTER VALLEY, Pa., Sept. 26, 2013

CENTER VALLEY, Pa., Sept. 26, 2013 /PRNewswire/ -- Olympus, a precision
technology leader in designing and delivering innovative solutions in the
medical and surgical field, among other core businesses, announced today that
it has launched a new platform for use in minimally invasive sinus surgery –
the Olympus DIEGO® ELITE Multidebrider®. The device will be showcased at the
American Association of Otolaryngology - Head & Neck Society (AAO-HNSF) Annual
Meeting, September 29 to October 2, in Vancouver, BC.

(Photo: http://photos.prnewswire.com/prnh/20130926/PH86315 )

Approximately 1,333,000 sinus surgeries to eliminate blockages causing sinus
pain and impaired breathing are performed in the U.S. each year (Truven Health
OPV 2011). These surgeries often require a wide variety of cutting blades and
tools for each procedure. The Olympus DIEGO ELITE Multidebrider is the world's
only ENT system to offer both monopolar and bipolar energy blades for
hemostasis – as well as traditional standard shaver blades – providing
specialists with a full array of surgery options using just one device.
Applications for the Olympus DIEGO ELITE include sinus surgery, polypectomy,
tonsillectomy, adenoidectomy, inferior turbinate reduction, and laryngeal
applications.

Procedures powered by the Olympus DIEGO ELITE Multidebrider offer
significantly shorter surgery times compared to those performed using standard
blades. Devices with bipolar energy have been shown to reduce bleeding and
expedite operating times by as much as 12%, as the average procedure time
during the study dropped from 101.4 minutes to 88.9 minutes.^1 In addition,
compared to its predecessor, the DIEGO ELITE offers improved coagulation
performance and further expedites procedures, delivering 27%^2 faster tissue
removal than previous models.

"Never have I had so many options with one device," said Alexander Chiu, MD,
Professor and Interim Chair, Department of Surgery and Chief of the Division
of Otolaryngology-Head and Neck Surgery at the University of Arizona and
member of the DIEGO ELITE evaluation team. "The Olympus DIEGO ELITE
Multidebrider is ideal for all types of sinus and endoscopic skull base
surgery. Its versatility enables more efficient and safer procedures, reducing
the need for instrument exchanges and allowing me to get to the source of
bleeding instantly." Dr. Chiu will share his perspective and experience with
the Olympus DIEGO ELITE Multidebrider during presentations at the AAO meeting.

The Olympus DIEGO ELITE Multidebrider further expedites surgeries and
procedural efficiency with features such as a toggle stop to quickly open or
close the blade window, dedicated suction along with a convenient bulb for
easy de-clogging during the procedure, choice of ergonomic hand pieces suited
to physician preference, and a blade ID feature that ensures every time a new
blade is plugged in, the device will default to the recommended setting for
that blade.

"With reduced procedure times and the potential to decrease pain and shorten
healing periods, innovations like the Olympus DIEGO ELITE Multidebrider allow
us to further our commitment to providing premier care, while supporting our
customers achieve the clinical efficacy and cost effectiveness required under
Accountable Care," said Luke Calcraft, President of the Medical Systems Group
at Olympus Corporation of the Americas.

Olympus plays a major role in the sinus surgery market offering a complete
range of products, including HD imaging systems, wide angled sinuscopes,
precision hand instruments and nasal packing. The Olympus DIEGO ELITE
Multidebrider addresses the following key requirements of Healthcare Reform:

  oIncreased Quality of Care: An additional option to control bleeding at the
    source with fewer instrument exchanges ensures that patients receive the
    best quality of care.
  oDecreased Costs: A 12% reduction in procedure time leads to reduced OR
    time and operating costs.^1
  oEnhanced Patient Satisfaction: Bipolar SMR blades control bleeding better
    than standard blades^1 ^3.

"The Olympus DIEGO ELITE Multidebrider, manufactured in the U.S., offers an
unrivaled level of surgeon choice, paired with ease of use," said Georg
Schloer, President of Olympus Surgical Technologies America, Olympus' American
medical product development and manufacturing unit. "The system was designed
in collaboration with a team of customers because it was important to capture
not only the requirements of surgeons but also of staff members involved in
device preparation prior to surgery."

The Olympus DIEGO ELITE Multidebrider will be showcased at the American
Association of Otolaryngology - Head & Neck Society (AAO-HNSF) Annual Meeting,
September 29 to October 2, in Vancouver, B.C. Surgeons are invited to visit
booth #1604 to experience the benefits of the Olympus DIEGO ELITE
Multidebrider firsthand.

For more information, or to evaluate the DIEGO ELITE Multidebrider, please
contact your Olympus representative or call 800-773-4301. To learn more about
the product visit: www.medical.olympusamerica.com/diegoelite

About Olympus Medical Systems Group

Olympus Medical Systems Group, a division of global technology leader Olympus,
develops solutions for healthcare professionals that help improve clinical
outcomes, reduce overall costs and enhance quality of life for their patients.
By enabling less invasive procedures, innovative diagnostic and therapeutic
endoscopy, Olympus is transforming the future of healthcare.

For more information, visit Olympus at www.medical.olympusamerica.com.

^1 Sindwani, R, Kumar, N. Bipolar microdebrider may reduce intraoperative
blood loss and operating time during nasal polyp surgery. Ear Nose Throat
Journal. 2012 Aug; 91(8):336-44.

^2 Data on file.

^3 Joniau, S. et al. Long-Term Comparison Between Submucosal Cauterization and
Powered Reduction of the Inferior Turbinate. Laryngoscope, 2006 Sept;
116:1612–1616.

SOURCE Olympus

Website: http://www.medical.olympusamerica.com
Contact: Michael Levey, Olympus America Inc., 484-896-5120,
michael.levey@olympus.com