MyFord Mobile Data Show Ford Plug-Ins Use Enough Electric-Only Miles to Circle World Eight Times -- Every Day

MyFord Mobile Data Show Ford Plug-Ins Use Enough Electric-Only Miles to Circle
                        World Eight Times -- Every Day

PR Newswire

DEARBORN, Mich., Sept. 26, 2013

DEARBORN, Mich., Sept. 26, 2013 /PRNewswire/ --

  oAggregate data from MyFord^® Mobile app show customers drive more than
    8,400 electric-only miles every hour and about 203,000 electric-only miles
    daily – enough to travel around the earth's equator nearly eight times
  oMyFord Mobile is available on Ford plug-in hybrids, Fusion Energi and
    C-MAX Energi; and Focus Electric, a battery-electric vehicle
  oData show that for plug-in hybrids, the number of all-electric trips
    increases by nearly 50 percent after the first six months of ownership,
    due to improved driving habits acquired through the use of exclusive
    features and a rapidly growing infrastructure, including Ford's expanding
    workplace charging network
  oFord PowerUp Tour launches this month, which aims to help consumers learn
    about the benefits of Ford plug-in hybrid and electric vehicles

Ford plug-in hybrid vehicles rack up enough electric-only miles every day to
drive around the earth nearly eight times – a number rapidly increasing as
Ford continues investing in infrastructure while exclusive features like
MyFord^® Mobile help improve driving habits.

Data show Ford plug-in hybrids are being driven about 203,000 electric miles
every day and more than 8,400 miles every hour. The aggregate data are
collected through MyFord Mobile, available on Ford's plug-in vehicles, Fusion
Energi and C-MAX Energi, and Focus Electric.

The number of electric-only miles is expected to continue increasing, as data
suggest driving habits evolve for new hybrid owners through the use of MyFord
Mobile and other features such as SmartGauge^® with EcoGuide. After six
months, nearly 30 percent of all trips are gas-free compared with about 20
percent at the beginning of vehicle ownership.

Mike Tinskey, Ford global director of vehicle electrification and
infrastructure, says MyFord Mobile data showing, among other things, how
driving habits evolve and how Ford plug-in hybrids are being used are key to
improving the ownership experience for existing and future customers.

"The aggregate data collected through MyFord Mobile take the guesswork out of
trying to figure out what we need to do when it comes to making adjustments
and continuing to improve," says Tinskey. "Ford is not being forced to use
projections because the company has real customer data to rely on and use for

MyFord Mobile – available through the App Store and Google Play – allows
drivers to link up with their cars via an embedded AT&T wireless module that
provides remote communication with the car to maximize utility and minimize
operating costs; a multiyear wireless service subscription is included with
every Ford electrified vehicle.

The data provide Ford decision makers with a clear picture of how vehicles are
being used and are performing in the real world. A recent analysis found:

  oCharge stations accessible through MyFord Mobile: 20,000
  oAverage number of trips between charges: Four
  oAverage number of charges per vehicle every week: 6.3
  oPercent of Ford plug-in hybrids using level one charging stations: 70
  oShort trips: 83 percent of one-way trips are of distances 20 miles or less

"The data demonstrate plug-in hybrids are being purchased and used by
customers in a way we had hoped, in that they drive many of their trips during
the week using electricity only, and call upon their hybrid engine when needed
for longer weekend trips," says Tinskey. "It confirms for us that coupling the
right infrastructure with the right product can lead to a strong, positive
impact on the planet."

Beyond the numbers

Ford doesn't collect information on individual drivers, but aggregates group
data so that it can continue to deliver the best possible ownership

For example, should MyFord Mobile data indicate customers aren't getting the
most from their battery when making short trips, customer service might decide
to emphasize educating owners about proper use of the EV: Now feature that
keeps the vehicle in electric-only mode.

MyFord Mobile data also helped Ford planners identify the need to launch an
electrified vehicle charging network for employees. The company recently
announced it will soon begin installing electrified vehicle charging stations
at more than 50 of its company offices, product development campuses and
manufacturing facilities.

Through the program, nearly every Ford facility in the U.S. and Canada will
have at least one charging station.

MyFord Mobile evolves

MyFord Mobile has evolved since it was introduced, and now features a charging
station finder powered by, which provides the most comprehensive
information available about access to charging stations. In addition to the
more than 20,000 public charge stations in the United States and Canada,
PlugShare provides data about private stations, too.

Trip & Charge Log is another recent addition to MyFord Mobile, providing
instant information about trips, including energy use and average fuel
economy, along with an instant score based on driving habits, such as
effective use of brakes.

Other features of MyFord Mobile include:

  oTrip Planner: Confirms planned destinations are within the battery's
    current range, based on previous driving history; provides tips specific
    to driving habits to ensure route feasibility; defaults route to a charge
    station as the final destination
  oMy GO Times: Schedules a vehicle to charge and power up at specific times
    as determined by the owner so the cabin will be most comfortable when
    ready to go
  oValue Charge Profiles: Charges battery based on electricity rates;
    provides a list of electrical plans from local utility company to maximize
    charging needs affordably

More information about MyFord Mobile can be found in a video here. Registering
for MyFord Mobile can be done at here.

Ford launches PowerUp Tour

The Ford PowerUp Tour launches this month in the northeast and western United
States. These unique events are designed to help consumers learn about the
many benefits of Ford plug-in hybrid and electric vehicles, and assess whether
one of these vehicles fits their needs.

During the events, attendees will have the opportunity to test-drive Ford
C-MAX Energi, Fusion Energi and Focus Electric against the competition.
Trained electric vehicle subject matter experts will provide tips on
maximizing the features of these vehicles, including fuel economy and
technology capabilities.

Through the tour, Ford hopes to help consumers better understand how
affordable plug-in hybrid and electric vehicles can be after considering the
cost of ownership and fuel savings, as well as local tax incentives and

Everyone who attends an event and test-drives a vehicle will be able to enter
for a chance to win a two-year lease on a Ford C-MAX Energi. Visit to view the tour stops and to learn more.

About Ford Motor Company
Ford Motor Company(NYSE: F), a global automotive industry leader based in
Dearborn, Mich., manufactures or distributes automobiles across six
continents. With about 177,000 employees and 65 plants worldwide, the
company's automotive brands include Ford and Lincoln. The company provides
financial services through Ford Motor Credit Company. For more information
regarding Ford and its products worldwide, please visit

SOURCE Ford Motor Company

Contact: Amanda Zusman, 313.322.3132,
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