Rite Aid Named First National Retail Partner of Text4baby, the Largest Mobile Health Initiative for Mothers and Babies

  Rite Aid Named First National Retail Partner of Text4baby, the Largest
  Mobile Health Initiative for Mothers and Babies

          Rite Aid Providing 10,000 Free Flu Shots to Enrolled Moms

Business Wire

CAMP HILL, Pa. -- September 26, 2013

Rite Aid Corporation (NYSE: RAD) has been named the first national retail
partner of text4baby, the nation’s only free text messaging service for
pregnant women and mothers of infants under age one. Rite Aid is bringing its
broad consumer reach and reputation as a trusted community health care
provider to support text4baby in connecting more women to important health and
safety information. In celebration of the new partnership and its ongoing
commitment to maternal and child health, Rite Aid is providing 10,000 free flu
shots to text4baby mothers this flu season*.

John Learish, Rite Aid senior vice president of marketing explains, “Our
partnership with text4baby and founding sponsor Johnson & Johnson directly
aligns with our commitment to improving the health and well-being of women,
our core customer, and their children. We’re pleased to be able to use our
broad customer base and our associates to help connect women to text4baby and
the valuable information it provides to mothers.”

Rite Aid will use circular ads, in-store displays and social media to educate
pregnant women and new mothers about text4baby. And in Rite Aid wellness
stores, Wellness Ambassadors will also be able to provide information on the
program and help mothers enroll.

Women who text “RABABY” or “RABEBE” to 511411 will receive three free text
messages per week throughout their pregnancy and baby’s first year, in English
or Spanish, respectively. The interactive messages are personalized to the
mother’s due date or baby’s birth date. Topics include safety, nutrition,
birth defects prevention, safe sleep, developmental milestones and more.
Independent research has demonstrated that text4baby increases users’ health
knowledge, facilitates increased communication with health providers and
increases their preparedness to be a mother by reminding pregnant and new moms
of their appointments.

Beginning Oct. 15, text4baby will notify those enrolled in the program about
the availability of free flu shots from Rite Aid. Mothers who wish to receive
a flu shot will text a reply and receive a unique code to use at any Rite Aid
to redeem their free flu shot.

Flu shots are especially important for pregnant women and  can protect
pregnant women, their unborn babies, and even the baby after birth. According
to the Centers for Disease Control and Prevention,  the flu is more likely to
cause severe illness in pregnant women than in women who are not pregnant.
Changes in the immune system, heart and lungs during pregnancy make pregnant
women more prone to severe illness from flu, which can lead to hospitalization
or even in extreme cases death. A pregnant woman with the flu also has a
greater chance of serious problems for her unborn baby, including miscarriage
or preterm birth.

“We are excited that Rite Aid is joining us not only to expand the reach of
text4baby, but also most importantly, to help mothers, mothers-to-be and their
babies stay healthy during their pregnancy and beyond,” said Sarah Colamarino,
Johnson & Johnson vice president of strategic partnerships. “Our long-standing
relationship and shared interest in helping women and children live healthier
lives makes Rite Aid a perfect partner.”

Rite Aid Corporation is one of the nation's leading drugstore chains with more
than 4,600 stores in 31 states and the District of Columbia and fiscal 2013
annual revenues of $25.4 billion. Information about Rite Aid, including
corporate background and press releases, is available through the company's
website at www.riteaid.com.

Text4baby is the nation’s largest mobile health information service, reaching
over 600,000 moms since launch in 2010. It is a service of the nonprofit
National Healthy Mothers, Healthy Babies Coalition, provided in partnership
with Voxiva. Support from founding sponsor Johnson & Johnson allows text4baby
to implement the program and provide free materials and resources for over
1,000 partners nationwide. The service is free for participants thanks to The
Wireless Foundation and participating mobile carriers.  To learn more, please
visit www.text4baby.org.

*The text4baby and Rite Aid Free Flu Shot Program is available in 31 states
and Washington D.C. for the first 10,000 mothers to redeem a coupon code. To
obtain a coupon code you must have received a text message, through text4baby,
inviting you to take part in the program and replied “yes” to have that code
sent to your phone. The code is non transferrable and may be used once. Other
terms and conditions may apply. Check with your local Rite Aid. Vaccines
available while supplies last and subject to state regulations. In its sole
discretion, Rite Aid reserves the right to make changes to this program as
necessary to comply with applicable laws and regulations.


Rite Aid Corporation
Ashley Flower, 717-975-5718
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