Jergens® Skincare Provides A Glimpse Into The Lives Of The Women Of West
Africa With The Premiere Of "Women's Gold: The Empowering Story Of Shea
Narrated by Taraji P. Henson
NEW YORK, Sept. 26, 2013
NEW YORK, Sept. 26, 2013 /PRNewswire/ --Known as Women's Gold, Shea Butter is
renowned for its radiance-boosting, moisturizing benefits—and its power to
improve the lives of women in West Africa, where women are solely responsible
for the harvesting of the precious ingredient. Jergens^® Skincare is
committed to uplifting these women and their families through the purchase of
the Shea Butter infused into the new Jergens ^® Shea Butter Collection.
To view the multimedia assets associated with this release, please visit:
The Jergens® skincare team visited these inspiring women in their native Ghana
and shot a video chronicling their vital role in the Shea industry and
showcasing how they bring radiance into the lives of women around the world.
To voice the video, Jergens^® Skincare turned to award-winning actress Taraji
P. Henson—a truly radiant star and passionate supporter of women.
The powerful, moving video provides a heartfelt, personal look inside the
daily lives of the women who collect and harvest Shea nuts that eventually
become Shea Butter. Women's Gold is a source of immense pride for these women
and reveals how it's a fundamental part of their sense of beauty and the
foundation of their economic independence.
The video also highlights Jergens^® Skincare's support of the Global Shea
Alliance, which seeks to empower more than 16 million women who collect Shea
nuts and make Shea Butter across Africa. Jergens^® Skincare is pledging a
donation to the Global Shea Alliance to support the empowerment of women in
West Africa as a part of the brand's celebration of women's radiance, at home
In solidarity with these inspiring women, Jergens^® Shea products will bear
limited-edition "Celebrating Women's Radiance" packaging. By using Jergens^®
Shea Butter Moisturizers, you share in the secret of Women's Gold and directly
impact women halfway across the world—becoming a part of the movement to honor
women's inner and outer radiance.
To view the video and learn about the empowering story of Shea Butter, please
ABOUT KAO USA INC.
Kao USA Inc. is a leading manufacturer of premium beauty care brands that are
recognized around the world for their innovation and quality. The Kao USA Inc.
portfolio includes Ban® antiperspirant-deodorants; Jergens® and Curel® hand
and body lotions; Biore® facial care; John Frieda®, Frizz-Ease®, Root
Awakening®, Luxurious Volume, Sheer Blonde®, Brilliant Brunette®, Radiant
Red®, Full Repair™, Precision Foam Colour and Luminous Color Glaze®
professional hair care. Founded in 1882, Kao USA Inc. is a wholly owned
subsidiary of Kao Corporation.
ABOUT THE GLOBAL SHEA ALLIANCE
With more than 350 members representing every aspect of the shea industry, the
Global Shea Alliance seeks to empower more than 16 million women who collect
shea nuts and make shea butter across Africa. The Alliance, which is supported
by the U.S. Agency for International Development, is present in every
shea-producing country and trains women on quality improvement, collaborates
with development partners to improve women's livelihoods, promotes shea
internationally and advocates for shea-friendly government policy. You can
learn more at www.globalshea.com
Contact: Tractenberg & Co.: Susan Biegacz Or Lindsay Eskenazi, 212.929.7979
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