Disney Debuts New Franchise Extension with Launch of Disney Princess Palace Pets App and Toy Line

  Disney Debuts New Franchise Extension with Launch of Disney Princess Palace
  Pets App and Toy Line

Disney Princess Palace Pets Named Among TimetoPlayMag.com’s Prestigious “Most
                     Wanted List” of Coveted Holiday Toys

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Business Wire

GLENDALE, Calif. -- September 26, 2013

Disney Consumer Products (DCP) introduces the newest arrival to the Disney
Princess kingdom: Disney Princess Palace Pets. Inspired by the love for
animals the Disney Princess characters display in their classic stories, the
Disney Princess Palace Pets app and product collection enable children to play
with, nurture and love their Palace Pets, just like their favorite Disney
Princess characters.

Disney Princess Palace Pets Furry Tail Friends (Photo: Business Wire)

Disney Princess Palace Pets Furry Tail Friends (Photo: Business Wire)

The Palace Pets were first introduced in the Disney Princess Palace Pets app,
a wildly popular, free iOS app from Disney Publishing Worldwide that launched
in June 2013 and reached more than 1 million downloads in its first seven
weeks. The app shares the story of how the Palace Pets met the Disney Princess
characters and includes activities such as an interactive royal salon where
children can wash, brush, groom, accessorize and treat the pets to snacks.

“Our new Disney Princess Palace Pets line is an immersive addition to the
Disney Princess world and gives children the opportunity to extend the stories
of their favorite characters while naturally tying into girls’ play patterns
of nurturing and pampering,” said Chris Connolly, senior vice president of
licensing for Disney Princess, Disney Consumer Products. “Disney is uniquely
positioned to extend these classic fairy tales in an authentic and engaging
way and introduce a new franchise extension by leveraging companywide
synergies, namely the talented team at Disney Publishing Worldwide who has
created a runaway hit with the Palace Pets app.”

The Palace Pets toy line is now available at retailers nationwide and includes
figures, “plush” stuffed animals and playsets created in collaboration with
licensee, Blip Toys. Disney Princess Palace Pets have received early industry
buzz by being recognized on TimetoPlayMag.com’s “Most Wanted List,” which
identifies the hottest toys set to top kids’ holiday wish lists. The Disney
Princess Palace Pets each belong to their own Disney Princess character and
include: Cinderella’s puppy, Pumpkin; Aurora’s kitten, Beauty; Snow White’s
Bunny, Berry; Belle’s puppy, Teacup; and Ariel’s kitten, Treasure.

“The Disney Princess Palace Pets combine two popular girls’ play patterns –
Princesses and Pets,” said Jim Silver, toy expert and editor-in-chief of
TimetoPlayMag.com. “That dynamic combination coupled with the popularity of
the Disney Princess franchise will put Palace Pets at the top of young girls’
wish lists this holiday season.”

“Disney Princesses hold a special place in the hearts of kids and kids at
heart, and we’re thrilled to offer our tiara-touting customers a new addition
to their playtime adventures with Disney Princess Palace Pets,” said Melody
Young, vice president, general merchandising manager, Toys“R”Us, U.S. “Since
these adorable Palace Pets arrived in our stores this summer, we’ve seen
excitement building, and expect it to continue well beyond the holiday
season.”

Highlights from the Disney Princess Palace Pets product offering include:

Figures, Plush & Playsets

  *Furry Tail Friends (MSRP $5.99 each): These adorable pets come with
    sparkly removable tiaras and styling brushes to groom their tails.
  *Talking & Singing Pets (MSRP $12.99 each): These dazzling figures come to
    life as they speak and sing several phrases with the press of their
    locket. The fall collection includes Pumpkin (Cinderella’s Puppy), Berry
    (Snow White’s Bunny) and Treasure (Ariel’s Kitty).
  *Pamper Me Pretty Plush (MSRP $24.99): Soft, sweet and stylish – the Pamper
    Me Pretty plush stuffed animals are perfect for grooming and snuggling!
    Available as both Pumpkin (Cinderella’s Puppy) and Beauty (Aurora’s
    Kitty), these pampered pets come with extra-fluffy tails and beautiful
    accessories.
  *Pamper & Beauty Salon (MSRP $29.99): The Pamper & Beauty Salon is packed
    with tons of primping accessories like a blow-dryer, mirror, barrettes and
    more. Rapunzel’s kitty, Summer, is included with magical color-change
    features that make her pink nails and pretty makeup appear and disappear
    with water.

(To download images of the Disney Princess Palace Pets product collection,
including the items listed above and additional products such as the Beauty &
Bliss Playsets, Royal Carriage, Glitter & Glitz plush and more, please visit
http://bit.ly/PPimages - this link is case sensitive).

Digital & Print Content

  *Disney Princess Palace Pets App (free): Users can meet the pets and learn
    how they met the Disney Princess characters in a narration featuring
    character voices and music. Other activities include an interactive salon,
    styling section and photo sharing of the styled pets with the app’s
    photo-saving tool. Users can also enjoy a big reveal showcase of all of
    the styled pets.
  *Disney Princess Magazine (MSRP $4.99): Disney Princess Palace Pets are
    also currently featured in Disney Princess Magazine, which hit newsstands
    Aug. 13. The magazine provides an introduction to all of the pets,
    complete with special activities and games.

The Disney Princess Palace Pets app is available in the App Store, and the
magazine is available at all major retail outlets nationwide. Additional
products and categories are planned throughout 2014, including eBooks
launching this October and a print publishing program in summer of 2014.

About Disney Consumer Products

Disney Consumer Products (DCP) is the business segment of The Walt Disney
Company (NYSE:DIS) that delivers innovative and engaging product experiences
across thousands of categories from toys and apparel to books and fine art. As
the world's largest licensor, DCP inspires the imaginations of people around
the world by bringing the magic of Disney into consumers' homes with products
they can enjoy year-round. DCP is comprised of three business units:
Licensing, Publishing and Disney Store. The Licensing business is aligned
around five strategic brand priorities: Disney Media, Classics &
Entertainment, Disney & Pixar Animation Studios, Disney Princess & Disney
Fairies, Lucasfilm and Marvel. Disney Publishing Worldwide (DPW) is the
world's largest publisher of children's books, magazines, and digital products
and also includes an English language learning business, consisting of more
than 40 Disney English learning centers across China and a supplemental
learning book program. DPW's growing library of digital products includes
best-selling eBook titles and original apps that leverage Disney content in
innovative ways. The Disney Store retail chain operates across North America,
Europe, and Japan with more than 350 stores worldwide and is known for
providing consumers with high-quality, unique products. Disney's official
shopping portals online are www.DisneyStore.com and www.DisneyStore.co.uk. For
more information, please visit Disney Consumer Products
www.DisneyConsumerProducts.com or follow us at www.YouTube.com/DisneyLiving,
www.Facebook.com/DisneyLiving, www.Twitter.com/DisneyLiving and
http://www.Pinterest.com/DisneyLiving.

About Disney Publishing Worldwide

Disney Publishing Worldwide (DPW) is the world's largest publisher of
children's books and magazines with over 700 million products sold each year.
DPW consists of an extensive worldwide licensing structure as well as
vertically integrated publishing imprints, including Disney Book Group in the
U.S., Disney Libri in Italy, and Disney Libros in Spain. DPW publishes a range
of children's magazines globally, as well as Disney kids magazines in the U.S.
Disney English is DPW's English language learning business, which includes
Disney English learning centers in China and a worldwide retail-licensing
program. DPW's digital products include bestselling eBook titles as well as
original apps. Headquartered in Glendale, California, DPW publishes books,
magazines, and digital products in 85 countries in 75 languages.

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http://www.businesswire.com/multimedia/home/20130926006095/en/

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Contact:

Nidia Caceros
Disney Consumer Products
818-544-0399
nidia.caceros@disney.com
or
Liz Virji
Disney Consumer Products
818-544-1926
liz.virji@disney.com
or
Laura Cirigliano
Disney Publishing Worldwide
818-544-0829
laura.a.cirigliano@disney.com
 
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