Good Times Announces New All Natural Boneless Buffalo Wings

  Good Times Announces New All Natural Boneless Buffalo Wings

 Leverages the doubling of its chicken category sales & humane certification

Business Wire

GOLDEN, Colo. -- September 26, 2013

Good Times Restaurants Inc. (NASDAQ:GTIM) today announced it plans to roll out
new All Natural Boneless Buffalo Wings in October following a very successful
test in multiple restaurants.

Commenting on the introduction, Director of Product Development Nick Biegel
said, “We have effectively doubled our chicken category sales with the
introduction of Springer Mountain All Natural Hand Breaded Chicken Tenders
over the last six months and this is a natural extension for that product,
particularly in light of two of the large burger chains introducing a lower
quality product and spending millions of dollars on their advertising. We feel
we can leverage that awareness with a much higher quality, all natural product
that is consistent with Good Times’ heritage of providing high flavor and
hand-crafted quality.”

The Company reported that the launch will be supported by television
advertising utilizing the same creative platform that has been so successful
in driving double digit same store sales increases the last six months.
Director of Marketing Nicholas Corbishley added, “The television advertising
uses an illustrated story board approach that reinforces our hand crafted
brand position. The new ad will reinforce our use of all-natural chicken
provided by the first company to be awarded humane certification.”

About Good Times Restaurants Inc.

Good Times Restaurants Inc. (GTIM) is a regional chain of quick service
restaurants located primarily in Colorado providing a menu of high-quality
all-natural hamburgers, 100% all natural chicken tenderloins, fresh frozen
custard, fresh cut fries, fresh lemonades and other unique offerings. Good
Times currently operates and franchises 38 restaurants.

Good Times Forward Looking Statements

This press release contains forward looking statements within the meaning of
federal securities laws. The words “intend,” “may,” “believe,” “will,”
“should,” “anticipate,” “expect,” “seek” and similar expressions are intended
to identify forward looking statements. These statements involve known and
unknown risks, which may cause Good Times’ actual results to differ materially
from results expressed or implied by the forward looking statements. These
risks include such factors as the uncertain nature of current restaurant
development plans and the ability to implement those plans, delays in
developing and opening new restaurants because of weather, local permitting or
other reasons, increased competition, cost increases or shortages in raw food
products, and other matters discussed under the “Risk Factors” section of Good
Times’ Annual Report on Form 10-K for the fiscal year ended September 30, 2012
filed with the SEC. Although Good Times may from time to time voluntarily
update its forward looking statements, it disclaims any commitment to do so
except as required by securities laws.

Contact:

Good Times Restaurants Inc.
Boyd E. Hoback, 303-384-1411
President and CEO
or
Amy Nedwell, 303-384-1412
Marketing Coordinator
 
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