Brother™ introduces innovative new holographic security label, giving
customers multiple ways to verify the authenticity of Brother consumables
prior to purchase.
BRIDGEWATER, N.J., Sept. 26, 2013
BRIDGEWATER, N.J., Sept. 26, 2013 /PRNewswire/ --Brother International
Corporation has introduced an innovative holographic security label that gives
customers the ability to identify genuine Brother consumables at the point of
purchase - before they buy. The label will begin appearing in October 2013 on
packaging for ink cartridges, toner cartridges and drum units for Brother
Printers and All-in-Ones.
Along with the continued, aggressive legal action against counterfeiters, the
new security label is critical to the Brother Group's active approach to
combating the availability of inferior counterfeit Brother consumables.
Until now, there was no practical method for customers to distinguish between
high-quality, genuine Brother consumables and inferior, trademark-infringing
counterfeits prior to their purchase. Consequently, some customers may have
experienced poor product performance or outright product failure, likely
caused by the counterfeit consumables they unwittingly bought.
In an effort to limit consumer exposure to low-quality counterfeit products,
Brother has adopted a revolutionary holographic security label, developed by
E.I.du Pont de Nemours & Company Inc., (Wilmington DE, USA, CEO: Ellen J.
Kullman), as well as an all-new online authentication system.
Each security label has two holograms that provide definitive visual
authentication, and the online authentication system allows users to verify
the authenticity of the product in hand by scanning a Data Matrix code with a
smartphone or entering the unique product identification number at
www.brother.com/id/. The online authentication system features the additional
functionality of empowering consumers to report suspicious or counterfeit
products directly to Brother Group, resulting in quick action to eliminate
counterfeit products from the market.
"Brother is pleased to leverage this authentication technology to instill
customers with confidence that they are purchasing high-quality, reliable,
genuine Brother consumables," said Mr. Tadashi Ishiguro, President of Brother
International Corporation. "Customers gain true peace of mind from immediate,
on-site authentication, while Brother gains the ability to move swiftly to
address suspected cases of counterfeit sales and distribution.^"
Brother International Corporation is one of the premier providers of products
for the home, home office and office. The U.S. corporate office in
Bridgewater, N. J., was established on April 21, 1954 and currently markets
many industrial products, home appliances and business products manufactured
by its parent company, Brother Industries, Ltd. of Nagoya, Japan.
These products include an award-winning line of Multi-Function Center^®
machines and printers. Brother also provides the number-one line of facsimile
machines in the U.S. and is the leader in electronic labeling, with its full
line of P-touch^® Electronic Labeling Systems. For more information you can
visit the website at www.brother.com.
SOURCE Brother International Corporation
Contact: Tracy Siegel, MSLGROUP, 646.500.7712, firstname.lastname@example.org
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