Casio Augments Men's EDIFICE Timepiece Collection

              Casio Augments Men's EDIFICE Timepiece Collection

New EFR529 Offers Premier Style Chronograph

PR Newswire

DOVER, N.J., Sept. 26, 2013

DOVER, N.J., Sept.26, 2013 /PRNewswire/ --Known for designing timepieces
with the perfect combination of style and technology, Casio America, Inc. is
excited to announce the availability of its latest EDIFICE timepiece, the
EFR529. With a unique design, Casio's EFR529 is suitable for any man's
lifestyle making it the ideal accessory for a meeting in the boardroom or a
relaxing day at home.

"Casio is committed to providing men with all-encompassing timepieces that
meet their wants and needs whether at work or at home," said Shigenori Itoh,
Chairman and CEO of Casio America, Inc. "We are proud to introduce the new
EFR529 to our EDIFICE collection. With its unique style, it will add style and
functionality to any man's wardrobe."

Casio's EFR529 features a stainless steel case, date display and a 1/10^th
second chronograph capability. Chronograph functionality is highlighted by
three sub-dials at the 6, 9 and 12 o'clock positions which indicate
chronograph minute, second and 1/10^th second measurement. . The EFR529 also
provides water resistance up to 100 meters, giving consumers the option to
wear it during water-related sports and activities.

The EFR529 will be available in two band styles giving men a choice depending
on their personal style. The EFR529D-1A9 is bounded by a striking stainless
steel band and features a black watch face with orange and white accents,
whereas the EFR529-7A features a comfortable black resin band with a grey
watch face and green and white accents.

Casio's EFR529 models are now available at select retailers' nationwide. The
EFR529D-1A9 is available for a MSRP of $170, while the EFR529-7A is available
for a MSRP of $150. For additional information on Casio's EDIFICE men's watch
collection, please visit www.Edifice.Casio.com.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer
Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer
electronics and business equipment solutions. Established in 1957, Casio
America, Inc. markets calculators, keyboards, digital cameras, mobile
presentation devices, disc title and label printers, watches, cash registers
and other consumer electronic products. Casio has strived to fulfill its
corporate creed of "creativity and contribution" through the introduction of
innovative and imaginative products. For more information, visit
www.casiousa.com.

SOURCE Casio America, Inc.

Website: http://www.casiousa.com
Contact: Christine Azzolino/Amanda Pecora, Coyne PR, (973) 588-2000,
cazzolino@coynepr.com, apecora@coynepr.com; S. Salter/S. Vander Schans, CASIO
AMERICA, INC., (973) 361-5400, ssalter@casio.com, svanderschans@casio.com
 
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