The Hub Network and Goodwill® Partner to Launch "Hub Network's Share to Scare" National Charity Initiative This Halloween

The Hub Network and Goodwill® Partner to Launch "Hub Network's Share to Scare"
                  National Charity Initiative This Halloween

Partnership Encourages Consumers to Donate Gently Used Costumes to Goodwill

Hub Network Will Donate One Dollar to Goodwill for Each Click on Their Online
'Share to Scare' Banner

PR Newswire

LOS ANGELES, Sept. 26, 2013

LOS ANGELES, Sept. 26, 2013 /PRNewswire/ -- Since launching on October 10,
2010, the Hub Network, a destination for kids and their families, has used the
month of October as a time to broadcast spooky programming the entire family
can enjoy. Starting September 27, the Hub Network will partner with Goodwill
Industries International to encourage viewers to participate in the "Hub
Network's Share to Scare" charity program by donating gently used costumes and
other items they no longer need to Goodwill. The campaign also asks people to
visit the website from Friday,September 27
throughThursday,October 31 and click on the "Share to Scare" banner. For
each click, the Hub Network will donate $1 to Goodwill, up to $20,000, to
support Goodwill's mission of helping people find jobs and care for their
families. The partnership coincides with the network's upcoming "Hub Network's
First Annual Halloween Bash," celebrating all things Halloween, including a
nationwide costume competition. The star-studded special will be broadcast
Saturday, October 26, 8–10 p.m. ET/5–7 p.m. PT.

"The Hub Network is very pleased to partner with Goodwill on 'Share to
Scare,'"said Margaret Loesch, President & CEO, the Hub Network. "This
worthwhile and relevantcorporate philanthropic initiative perfectly fits with
the Hub Network's brand mission to provide ways for kids and their families to
spend more fun and meaningful time together."

Besides donating gently used costumes, the Hub Network and Goodwill encourage
viewers to donate clothing and household items to Goodwill. Goodwill sells the
items in its local stores, and the revenues fund programs to help people build
their careers as well as to provide community-based services such as child
care services, financial education, transportation and youth mentoring.

"Each day, Goodwill helps people with disabilities and disadvantages build
their careers so they can better care for their families," said Jim Gibbons,
president and CEO of Goodwill Industries International. "We are grateful for
the Hub Network's commitment to Goodwill's mission and encourage people to
donate their gently used items and Halloween costumes to Goodwill."

To support the "Hub Network's Share to Scare" initiative, Screenvision, a
leader in cinema advertising, will broadcast a month-long PSA in October in
preshow before the movies in front of G, PG and PG-13 rated films.
"Screenvision is pleased to support the Hub Network's commitment to Goodwill's
mission, and we feel this message shown on movie screens will connect with
moviegoers," added John McCauley, SVP Marketing, Screenvision.

"Hub Network's First Annual Halloween Bash"  is a star-studded two-hour
special celebrating the best of Halloween with a nationwide costume
competition judged by a panel of celebrity presenters, including
Halloween-expert Martha Stewart. The extravaganza will be hosted by "Saturday
Night Live" actor and comedian, Kenan Thompson, and will feature chart-topping
musical performances, including pop-star Cody Simpson, celebrity presenters
such as Bailee Madison ("Trophy Wife"), Rico Rodriguez ("Modern Family"),
Keean Johnson ("Spooksville") and Todd Newton ("Family Game Night"). The
live-to-tape special will take place at Barker Hanger in Santa Monica, Calif.
Bob Bain serves as executive producer and Paul Flattery is producer for Bob
Bain Productions.

"The Halloween Bash" will also include a nationwide costume competition that
anyone can enter and anyone can win. Submissions are being accepted until
Sunday, September 29. Fifty semi-finalists representing each state in America
will win a trip to Los Angeles to compete in the "Halloween Bash," where one
lucky winner will take home $25,000 and will have a chance at a walk-on role
on the Hub Network's Daytime Emmy® Award-winning series, "R.L. Stine's The
Haunting Hour: The Series." Viewers can view a
two-minute tutorial with complete details and entry information about the
nationwide costume competition.

Sponsors of the "Hub Network's First Annual Halloween Bash" include
Activision's Skylanders SWAP Force, Hasbro's Furby Boom!, Party City and
Sparkle® Paper Towels.

About the Hub Network

The Hub  Network is a multi-platform joint venture between Discovery
Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS)
with a goal of entertaining, enlightening, empowering and educating children
and their families. The cable and satellite television network features
original programming as well as content from Discovery's library of
award-winning children's educational programming; from Hasbro's rich portfolio
of entertainment and educational properties built during the past 90 years;
and from leading third-party producers worldwide. The Hub Network's lineup
includes animated and live-action series, as well as specials, game shows, and
family-favorite movies. The network extends its content through a robust and
engaging online presence at The Hub Network rebranded from
Discovery Kids on October 10, 2010, and is available in over 73 million U.S.
households. The Hub Network logo and name are trademarks of Hub Television
Networks, LLC. All rights reserved.

To find the channel in your area, please visit and
check the channel locator at the top of the page.

Visit the Hub Network on Facebook at and
Twitter @HubTVNetwork

Note: For artwork, visit

About Goodwill Industries International

Goodwill Industries International is a network of 165 community-based agencies
in the United States and Canada with affiliates in 13 other countries.
Goodwill agencies are innovative and sustainable social enterprises that fund
job training programs, employment placement services and other community-based
programs by selling donated clothing and household items in more than 2,700
stores and online at^®. Goodwill also builds revenue and
creates jobs by contracting with businesses and government agencies to provide
a wide range of commercial services, including packaging and assembly, food
service preparation, and document imaging and shredding. In 2012, more than
6.7 million people in the United States and Canada benefited from Goodwill's
career services. Goodwill channels 82 percent of its revenues directly into
its programs and services. To find a Goodwill location near you, use the
online locator at, or call (800) GOODWILL. Follow us on
Twitter: @GoodwillIntl, and find us on Facebook: GoodwillIntl.

About Screenvision

Headquartered in New York, N.Y., Screenvision is a national leader in cinema
advertising, offering onscreen advertising, in-lobby promotions and integrated
marketing programs to national, regional and local advertisers and providing
comprehensive cinema advertising representation services to top tier
theatrical exhibitors presenting the highest quality moviegoing experience.
The Screenvision cinema advertising network is comprised of over 14,300
screens in 2,300+ theater locations across all 50 states and 94% of DMAs
nationwide; delivering through more than 150 theatrical circuits, including 6
of the top 10 exhibitor companies. For more information:

-- The Hub Network --

SOURCE The Hub Network

Contact: Crystal Williams, The Hub Network, (818) 531-3673,; or Charlene Sarmiento, Goodwill Industries
International, (240) 333-5590,
Press spacebar to pause and continue. Press esc to stop.