Faster Means Fresher: TouchStar® Announces Workforce Automation Upgrade for Tip Top® Bakeries

  Faster Means Fresher: TouchStar® Announces Workforce Automation Upgrade for
  Tip Top® Bakeries

Business Wire

SYDNEY -- September 26, 2013

“Several years ago, Tip Top Bakeries chose TouchStar to automate their heavily
paper-oriented order and delivery system, because in the bakery
business…faster means fresher, as well as greater profitability,” says Don
Gear, Sales Manager for TouchStar Asia Pacific.

“TouchStar transformed our previous paper-driven systems. We have achieved
substantial improvements in efficiency and productivity, and streamlined the
allocation of resources whilst reducing waste,” says George Saidi, Group
Manager – Commercial and Supplier Management for George Weston Foods, parent
company to Tip Top Bakeries.

Tip Top Bakeries commenced business just after World War II, with the
amalgamation of several small bakeries in NSW and Victoria. Today, Tip Top
produces over one million loaves of bread daily and employs over 600
independent contractors to deliver and merchandise bread to more than 18,000
locations every single day! Tip Top Bakeries, working closely with TouchStar
APAC, have recently completed a national rollout across Australia and New
Zealand of the latest TouchStar Runner^™ Mobility Software solution.

“The move to a paperless environment and the elimination of paper and onsite
printing and storage costs associated with delivery documentation have
resulted in a reduction in overall costs,” indicates Peter Gibbs, CEO at
TouchStar. “At completion of delivery, all information, invoices, etc., are
now routed through our TouchStar HyperDocs^™ Enterprise Software solution and
emailed directly to Tip Top’s customers,” concludes Gibbs.

“Our customer service staff really appreciates the new ‘Proof of Delivery
Dockets’,” adds George Saidi. “Previously, when a customer would call querying
a delivery, our staff spent time looking for paper dockets, then mailing
copies. Now, the staff instantly accesses proof of delivery documentation
electronically and emails those to the customer,” explains Saidi.

When asked about the impact of fleet and workforce automation on the overall
operations, Saidi says, “Using TouchStar solutions has certainly improved the
level of service we can offer our customers. And drivers are saving time with
reduced paperwork, resulting in reduced time spent in the reconciliation of
the day’s deliveries by the drivers.”

About TouchStar

TouchStar develops mobile computing and automated field force solutions for a
broad range of industries, including Consumer Goods, Oil & Gas, Field
Services, and Transportation/Fleet Management, across a multinational
marketplace. A privately-held corporation, TouchStar owns Mobility, Middleware
& Enterprise Software development and application facilities in Sydney,
Australia, and Tulsa, Oklahoma, along with two sales/support offices in
Auckland, New Zealand and Montreal, Canada. With over two decades of field
automation experience and over 20,000 successful installations worldwide,
TouchStar is a global innovator in Advanced Enterprise Mobility Solutions. For
details, visit:

About Tip Top Bakeries

Tip Top Bakeries is a subsidiary of George Weston Foods. It is Australia’s
largest bakery manufacturer and distributor. George Weston Foods Limited is
one of Australia and New Zealand’s largest food manufacturers and is a
wholly-owned subsidiary of Associated British Foods plc, a diversified
international food, ingredients and retail group with operations across sugar,
agriculture, retail, grocery and ingredients, employing over 100,000 people in
46 countries.

For details, visit:


Bob Callaway, +1 918-307-7159
Manager of Marketing
Fax +1 918-307-7190
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