Quad/Graphics Enhances Interactive Offering with Expanded Services and App Updates

  Quad/Graphics Enhances Interactive Offering with Expanded Services and App
  Updates

Actable^® Version 2.7 adds features and functionality to improve consumer
experiences

Business Wire

SUSSEX, Wis. -- September 25, 2013

Quad/Graphics, Inc. (NYSE: QUAD) (“Quad/Graphics”) announces major
enhancements to its interactive offering that provide publishers and marketers
with a comprehensive and integrated solution for seamlessly connecting print
and digital media for improved reader and consumer experiences. The
enhancements include creative design, data analytics, video marketing and
optimization, and social media capabilities as well as the newest version of
Quad/Graphics’ Actable^® interactive print application.

The just-released Actable Version 2.7 adds new features and functionality to a
powerful app that makes printed pages come to life when viewed through
Actable-enabled smartphones and tablets. In this new version, Actable
experiences continue to be launched “on-page.” However, the experience
continues seamlessly as the user moves his or her mobile device away from the
interactive printed page. This innovation overcomes the single greatest limit
to interacting digitally with print by freeing users from the initial
connection. Additional enhancements include better pinch-to-zoom and swivel
capabilities for on-screen experiences as well as enhanced opt-in geo tracking
that allows users to receive location-specific content.

“Quad/Graphics continues to redefine how readers and consumers engage with
content and branding across multiple media channels,” said Joel Quadracci,
Quad/Graphics Chairman, President & CEO. “Interactive print provides powerful
editorial and marketing applications, and our end-to-end solutions improve
clients’ return on their existing media investments by seamlessly connecting
various channels for reaching consumers when and how they want to access
content.”

Added Quadracci: “Quad/Graphics is unique in the interactive marketplace in
that we enjoy powerful relationships with leading marketers and publishers in
print media and associated workflows. We are exceptionally well-positioned to
unify that print media with interactive solutions to address real challenges
with real solutions that drive business results.”

Mike Gustin, Quad/Graphics’ Director of Interactive, said Quad/Graphics’
expanding interactive services team will help clients more easily execute
effective interactive strategies through turnkey service, from
interactive-specific design and creative through measurement and data
analytics. “We are forming strong customer partnerships that produce solid ROI
through valuable interactive consumer experiences,” he said. “For example, our
interactive design services help our clients to develop breakthrough campaigns
that enhance their brand and business objectives and improve their customers’
overall experience while optimizing workflows across offline and online
media.”

Gustin said another driver of Quad’s interactive growth is the improving
mobile technology base and increasing consumer understanding and acceptance of
how interactive print works. “Mobile technology speeds and capabilities are
improving rapidly and consumers are learning about the practical ways that
interactive print can improve their reading or shopping experiences,” he said.

Gustin shared that new interactive applications are being implemented in all
of Quad/Graphics’ core print markets, including magazines (editorial and
advertising), catalogs, retail inserts, direct mail, commercial and specialty
print. “Recently, we’ve seen some of the strongest interest in in-store
signage and packaging where our clients have extensive ways to extend consumer
engagement with existing marketing programs,” he explained.

“Clients are turning to us to help them empower their print media through
unified omnichannel campaigns, including the most advanced mobile
technologies,” Gustin concluded.

About Quad/Graphics

Quad/Graphics (NYSE: QUAD) is a global provider of print and related
multichannel solutions for consumer magazines, special interest publications,
catalogs, retail ad inserts, direct mail, books, directories, and commercial
and specialty products, including in-store solutions. Headquartered in Sussex,
Wis. (just west of Milwaukee), the Company has print-production facilities as
well as other support locations throughout North America, Latin America and
Europe. As a printing industry innovator, Quad/Graphics (www.QG.com) is
redefining the power of print in today’s multimedia world by helping its
clients use print as the foundation of multichannel communications strategies
to drive their top-line revenues while reducing their total cost of print
production through workflow solutions, and pioneering distribution and mailing
programs, among other offerings.

Contact:

Media Contact:
Quad/Graphics
Claire Ho, 414-566-2955
Claire.Ho@qg.com
or
Investor Relations Contact:
Quad/Graphics
Kelly Vanderboom, 414-566-2464
Kelly.Vanderboom@qg.com
 
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